JFrog (FROG) founder Yoav Landman details Rule 144 and 10b5-1 stock sales

Rhea-AI Filing Summary

JFrog Ltd. affiliate Yoav Landman filed to sell up to 45,000 shares of common stock through Morgan Stanley Smith Barney LLC Executive Financial Services under Rule 144, with the shares listed on NASDAQ. The shares are described as Founders Shares originally acquired on November 16, 2013.

The filing also lists recent 10b5-1 plan sales of common stock by Yoav Landman, including 700 shares on July 7, 2026 for $69,300.00, 150,000 shares on June 29, 2026 for $13,499,070.00, 45,000 shares on June 12, 2026 for $3,514,702.50, 100,000 shares on June 1, 2026 for $8,147,120.00, and 75,000 shares on May 14, 2026 for $4,816,320.00.

Key Figures

Shares to be sold: 45,000 shares Brokerage amount indicator: $3,893,850.00 10b5-1 sale 07/07/2026: 700 shares for $69,300.00 +4 more

7 metrics

Shares to be sold 45,000 shares Planned Rule 144 sale of common stock

Brokerage amount indicator $3,893,850.00 Figure associated with 45,000 shares in Rule 144 section

10b5-1 sale 07/07/2026 700 shares for $69,300.00 Common stock sold under 10b5-1 plan

10b5-1 sale 06/29/2026 150,000 shares for $13,499,070.00 Common stock sold under 10b5-1 plan

10b5-1 sale 06/12/2026 45,000 shares for $3,514,702.50 Common stock sold under 10b5-1 plan

10b5-1 sale 06/01/2026 100,000 shares for $8,147,120.00 Common stock sold under 10b5-1 plan

10b5-1 sale 05/14/2026 75,000 shares for $4,816,320.00 Common stock sold under 10b5-1 plan

Key Terms

Rule 144, 10b5-1, Founders Shares, Issuer

4 terms

Rule 144 regulatory

"144: Securities Information Common | Morgan Stanley Smith Barney LLC Executive Financial Services"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Founders Shares financial

"Common | 11/16/2013 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Issuer financial

"Founders Shares | Issuer | | | 45000 | 11/16/2013"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/17/2026 - 04:20 PM Accepted by SEC EDGAR 07/17/2026 - 04:20 PM Learn about SEC filing dates

FAQ

What does the Form 144 filing for JFrog (FROG) disclose about upcoming stock sales?

The filing states that Yoav Landman may sell up to 45,000 JFrog common shares as Founders Shares through Morgan Stanley Smith Barney LLC Executive Financial Services under Rule 144, with the stock listed on NASDAQ.

How many JFrog (FROG) shares has Yoav Landman sold in recent 10b5-1 transactions?

The filing lists 10b5-1 sales of 700 shares on July 7, 2026, 150,000 on June 29, 2026, 45,000 on June 12, 2026, 100,000 on June 1, 2026, and 75,000 on May 14, 2026.

What dollar amounts were realized in the recent JFrog (FROG) 10b5-1 sales?

Reported amounts are $69,300.00 for 700 shares, $13,499,070.00 for 150,000, $3,514,702.50 for 45,000, $8,147,120.00 for 100,000, and $4,816,320.00 for 75,000 JFrog common shares.

Who is the broker handling the planned JFrog (FROG) Rule 144 sale?

The securities to be sold are to be handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004.

What type of JFrog (FROG) shares are being registered for potential Rule 144 sale?

The Form 144 indicates that the potential sale involves 45,000 common shares classified as Founders Shares, with an original acquisition date of November 16, 2013.

Are Yoav Landman’s recent JFrog (FROG) stock sales under a 10b5-1 plan?

Yes. Each transaction listed in the filing is described as “10b5-1 Sales for YOAV LANDMAN”, indicating execution pursuant to a pre-arranged Rule 10b5-1 trading plan.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	45000	3893850.00	121119724	07/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/16/2013	Founders Shares	Issuer			45000	11/16/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/07/2026	700	69300.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/29/2026	150000	13499070.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/12/2026	45000	3514702.50
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/01/2026	100000	8147120.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	05/14/2026	75000	4816320.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)