Director Steele sells 684 JFrog (FROG) shares under 10b5-1 plan

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd director Elisa Steele reported an open-market sale of company stock. On February 24, 2026, she sold 684 Ordinary Shares of JFrog at a price of $34.79 per share. After this transaction, she directly owned 20,561 Ordinary Shares of JFrog.

The filing notes that these sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted by Steele on September 15, 2025, which is designed to allow insiders to trade shares according to a preset schedule.

Insider Trade Summary

Net Seller: 684 shares ($23,796)

Net Sell 1 txn

Insider Steele Elisa

Role Director

Sold 684 shs ($24K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	684	$34.79	$24K

Holdings After Transaction: Ordinary Shares — 20,561 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 02/26/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Steele Elisa

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

94089

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/24/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	02/24/2026		S⁽¹⁾		684	D	$34.79	20,561	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 15, 2025.

	/s/ Shanti Ariker pursuant to power of attorney	02/26/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did JFrog (FROG) director Elisa Steele report?

Elisa Steele reported selling 684 JFrog Ordinary Shares in an open-market transaction. The sale occurred on February 24, 2026, at $34.79 per share, and was disclosed in a Form 4 insider trading report filed with regulators.

At what price did Elisa Steele sell her JFrog (FROG) shares?

She sold her JFrog Ordinary Shares at $34.79 per share in the reported transaction. This price applies to the 684 shares sold on February 24, 2026, according to the Form 4 disclosure for the open-market sale.

How many JFrog (FROG) shares does Elisa Steele own after this sale?

After the transaction, Elisa Steele directly owned 20,561 JFrog Ordinary Shares. This post-transaction holding figure is reported in the Form 4 and reflects her remaining direct ownership following the 684-share sale.

Was the JFrog (FROG) insider sale under a Rule 10b5-1 trading plan?

Yes. The sale was executed under a Rule 10b5-1 trading plan adopted by Elisa Steele on September 15, 2025. Such plans pre-schedule trades, helping insiders sell shares according to predetermined instructions over time.

Who is the insider involved in this JFrog (FROG) Form 4 filing?

The insider is Elisa Steele, a director of JFrog Ltd. As a board member, her trades in JFrog Ordinary Shares must be reported on Form 4, providing transparency into her equity transactions and remaining holdings.

What type of security did Elisa Steele trade in JFrog (FROG)?

She traded JFrog Ordinary Shares in a non-derivative transaction. The Form 4 specifies an open-market sale of 684 Ordinary Shares at $34.79 per share, with her ownership after the sale totaling 20,561 shares.