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JFrog (NASDAQ: FROG) CTO sells 45,000 shares via 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

JFrog Ltd executive Yoav Landman, the Chief Technology Officer and a director, reported selling a total of 45,000 Ordinary Shares of FROG on 2026-08-13. The shares were sold in multiple open-market or private transactions at weighted average prices ranging from about $86 to $95 per share, pursuant to a Rule 10b5-1 trading plan adopted on 2025-09-01.

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Insider Landman Yoav
Role CHIEF TECHNOLOGY OFFICER
Sold 45,000 shs ($4.09M)
Type Security Shares Price Value
Sale Ordinary Shares F1, F2 1,900 $86.63 $165K
Sale Ordinary Shares F1, F3 3,400 $87.61 $298K
Sale Ordinary Shares F1, F4 10,198 $88.45 $902K
Sale Ordinary Shares F1, F5 1,100 $89.37 $98K
Sale Ordinary Shares F1, F6 11,698 $90.49 $1.06M
Sale Ordinary Shares F1, F7 2,600 $91.36 $238K
Sale Ordinary Shares F1, F8 1,800 $92.64 $167K
Sale Ordinary Shares F1, F9 4,000 $93.80 $375K
Sale Ordinary Shares F1, F10 8,277 $94.88 $785K
Sale Ordinary Shares F1 27 $95.29 $3K
Holdings After Transaction: Ordinary Shares — 5,448,338 shares (Direct)
Footnotes (10)
  1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.
  2. F2. This transaction was executed in multiple trades at prices ranging from $85.98 to $86.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  3. F3. This transaction was executed in multiple trades at prices ranging from $86.98 to $87.96. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  4. F4. This transaction was executed in multiple trades at prices ranging from $87.98 to $88.96. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  5. F5. This transaction was executed in multiple trades at prices ranging from $89.04 to $89.87. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  6. F6. This transaction was executed in multiple trades at prices ranging from $90.06 to $90.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  7. F7. This transaction was executed in multiple trades at prices ranging from $91.15 to $91.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  8. F8. This transaction was executed in multiple trades at prices ranging from $92.18 to $93.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  9. F9. This transaction was executed in multiple trades at prices ranging from $93.21 to $94.13. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
  10. F10. This transaction was executed in multiple trades at prices ranging from $94.24 to $95.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
Shares sold 45,000 shares Total Ordinary Shares sold by Yoav Landman on 2026-08-13
Lowest trade price range $85.98–$86.97 per share Price range for one transaction’s multiple trades as disclosed in footnote F2
Highest trade price range $94.24–$95.20 per share Price range for one transaction’s multiple trades as disclosed in footnote F10
Weighted average prices span $86.63–$95.29 per share Range of reported weighted average sale prices across the 10 transactions
Number of sale transactions 10 transactions Total count of Form 4 sale entries on 2026-08-13
10b5-1 plan adoption date 2025-09-01 Date Yoav Landman adopted the Rule 10b5-1 trading plan referenced in footnote F1
Rule 10b5-1 trading plan regulatory
"sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
Ordinary Shares financial
"security_title": "Ordinary Shares""
Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

What insider transaction did JFrog (FROG) report for Yoav Landman on August 13, 2026?
JFrog reported that Yoav Landman, its Chief Technology Officer and director, sold 45,000 Ordinary Shares on 2026-08-13. The sales were executed as multiple open-market or private transactions under a Rule 10b5-1 trading plan adopted in 2025.

How many JFrog (FROG) shares did Yoav Landman sell and at what prices?
Yoav Landman sold a total of 45,000 Ordinary Shares of JFrog. The reported weighted average sale prices per transaction ranged from about $86.63 to $95.29, with underlying trade price ranges between $85.98 and $95.20 per share.

Were Yoav Landman’s JFrog (FROG) share sales made under a Rule 10b5-1 trading plan?
Yes. All the reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by Yoav Landman on 2025-09-01. The filing’s Rule 10b5-1 affirmation box is checked, confirming plan-based transactions.

What types of securities did Yoav Landman sell in JFrog (FROG)?
The transactions involved Ordinary Shares of JFrog Ltd, reported as non-derivative securities. All sales were coded as S, indicating sales in open-market or private transactions, and were reported as direct ownership dispositions.

How many separate sale transactions did Yoav Landman report for JFrog (FROG)?
Yoav Landman reported 10 separate sale transactions in JFrog Ordinary Shares on 2026-08-13. Each transaction has its own weighted average sale price and associated intra-day price range disclosed in the related footnotes.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Landman Yoav
(Last)(First)(Middle)
C/O JFROG LTD.
270 E. CARIBBEAN DRIVE
(Street)
SUNNYVALE CALIFORNIA 94089
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CHIEF TECHNOLOGY OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares08/13/2026S(1)1,900D$86.63(2)5,491,438D
Ordinary Shares08/13/2026S(1)3,400D$87.61(3)5,488,038D
Ordinary Shares08/13/2026S(1)10,198D$88.45(4)5,477,840D
Ordinary Shares08/13/2026S(1)1,100D$89.37(5)5,476,740D
Ordinary Shares08/13/2026S(1)11,698D$90.49(6)5,465,042D
Ordinary Shares08/13/2026S(1)2,600D$91.36(7)5,462,442D
Ordinary Shares08/13/2026S(1)1,800D$92.64(8)5,460,642D
Ordinary Shares08/13/2026S(1)4,000D$93.8(9)5,456,642D
Ordinary Shares08/13/2026S(1)8,277D$94.88(10)5,448,365D
Ordinary Shares08/13/2026S(1)27D$95.295,448,338D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.
2. This transaction was executed in multiple trades at prices ranging from $85.98 to $86.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. This transaction was executed in multiple trades at prices ranging from $86.98 to $87.96. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. This transaction was executed in multiple trades at prices ranging from $87.98 to $88.96. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. This transaction was executed in multiple trades at prices ranging from $89.04 to $89.87. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. This transaction was executed in multiple trades at prices ranging from $90.06 to $90.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
7. This transaction was executed in multiple trades at prices ranging from $91.15 to $91.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
8. This transaction was executed in multiple trades at prices ranging from $92.18 to $93.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
9. This transaction was executed in multiple trades at prices ranging from $93.21 to $94.13. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
10. This transaction was executed in multiple trades at prices ranging from $94.24 to $95.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
/s/ Shanti Ariker, Pursuant to a Power of Attorney08/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR