Insider Sale: JFrog Director Reduces Stake to 204,165 Shares

Rhea-AI Filing Summary

JFrog Ltd. (FROG) director Yossi Sela reported insider sales totaling 57,826 ordinary shares on August 13-14, 2025. The transactions were three sales: 21,308 shares at a weighted average price of $42.51, 7,826 shares at $42.13, and 28,692 shares at a weighted average price of $42.50, reducing the reporting person’s beneficial ownership to 204,165 ordinary shares. The form was filed as a single reporting person filing and signed via power of attorney on August 15, 2025.

Positive

• None.

Negative

• Director sold 57,826 shares across August 13-14, 2025, which reduced beneficial ownership to 204,165 shares
• Sales were disclosed as ordinary share disposals (code S), indicating the director liquidated stock rather than transferring via derivatives or exercises

Insights

Financial Analyst

TL;DR: A director sold 57,826 shares over two days at ~ $42.1–$42.6, leaving 204,165 shares owned.

The reported transactions are outright sales (codes "S") executed in multiple trades on August 13 and 14, 2025, with disclosed weighted average prices. Total shares sold equal 57,826, reducing beneficial ownership from prior reported levels to 204,165 shares. These are ordinary share disposals rather than option exercises or derivative transfers, so the transactions represent real liquidity by the reporting person. No additional material events, like grants or derivative activity, are disclosed on this form.

Corporate Governance Expert

TL;DR: Director-initiated sales are disclosed; filings show standard compliance without other governance actions.

The Form 4 identifies the reporting person as a director and records multiple open-market sales across two dates with weighted average pricing and a power-of-attorney signature. The filing does not indicate any 10b5-1 plan checkbox checked, nor does it disclose related-party transfers or changes in status. Documentation includes commitments to provide trade-level price details upon request, consistent with disclosure expectations.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sela Yossi

(Last) (First) (Middle)

C/O SERVC

1 SHANKAR STREET

(Street)

HERZLIYA L3 4672501

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/13/2025		S		21,308	D	$42.51(1)	240,683	D
Ordinary Shares	08/13/2025		S		7,826	D	$42.13	232,857	D
Ordinary Shares	08/14/2025		S		28,692	D	$42.5(2)	204,165	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was executed in multiple trades at prices ranging from $42.50 to $42.56. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

2. This transaction was executed in multiple trades at prices ranging from $42.50 to $42.53. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Yossi Sela report for FROG?

The director reported sales of 57,826 ordinary shares on August 13-14, 2025 (three transactions).

At what prices were the FROG shares sold by the reporting person?

Reported weighted average prices were approximately $42.51, $42.13, and $42.50 for the three sale lines.

How many FROG shares does the reporting person own after these transactions?

Following the reported sales, the reporting person beneficially owned 204,165 ordinary shares.

When was the Form 4 signed and filed for these transactions?

The Form 4 shows a signature executed by power of attorney on August 15, 2025.

Were any derivative or option transactions reported by the director?

No. Table II for derivative securities contains no reported transactions; only non-derivative ordinary share sales are shown.