JFrog (FROG) CEO sells 48,763 shares under pre-set 10b5-1 plan

Rhea-AI Filing Summary

JFrog Ltd Chief Executive Officer Shlomi Ben Haim reported an open-market sale of 48,763 Ordinary Shares on May 26, 2026. The shares were sold at a weighted average price of $75.04, with individual trades executed between $75.00 and $75.07.

The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2025. Following this transaction, Ben Haim directly holds 4,845,601 Ordinary Shares of JFrog Ltd.

Insights

Equity analyst

CEO executes planned share sale, retains large remaining stake.

JFrog’s CEO, Shlomi Ben Haim, sold 48,763 Ordinary Shares in an open-market transaction at a weighted average price of $75.04 per share. The filing classifies this as a standard open-market sale of common equity.

The transaction was executed under a Rule 10b5-1 trading plan adopted on March 3, 2025, indicating the sales were pre-scheduled rather than timed reactively. After the sale, Ben Haim still directly owns 4,845,601 shares, so the disclosed sale represents only a fraction of his total holdings.

Insider Trade Summary 10b5-1

Net Seller: 48,763 shares

Net Sell 1 txn

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 48,763 shs ($3.66M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	48,763	$75.04	$3.66M

Holdings After Transaction: Ordinary Shares — 4,845,601 shares (Direct)

Footnotes (2)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $75.00 to $75.07. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold: 48,763 shares Weighted average sale price: $75.04 per share Sale price range: $75.00 to $75.07 +2 more

5 metrics

Shares sold 48,763 shares Open-market sale on May 26, 2026

Weighted average sale price $75.04 per share Ordinary Shares sold by CEO

Sale price range $75.00 to $75.07 Multiple trades comprising reported transaction

Shares held after transaction 4,845,601 shares CEO’s direct ownership following sale

Trading plan adoption date March 3, 2025 Rule 10b5-1 plan governing the sale

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Ordinary Shares

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

"security_title: Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 05/28/2026 - 04:15 PM Learn about SEC filing dates

FAQ

What insider transaction did JFrog (FROG) report in this Form 4?

JFrog reported that CEO Shlomi Ben Haim completed an open-market sale of Ordinary Shares. He sold 48,763 shares on May 26, 2026 at a weighted average price of $75.04 per share, as disclosed in the Form 4 filing.

How many JFrog shares did CEO Shlomi Ben Haim sell and at what price?

Shlomi Ben Haim sold 48,763 JFrog Ordinary Shares. The filing shows a weighted average sale price of $75.04 per share, with multiple trades executed in a narrow range between $75.00 and $75.07 during the transaction date.

How many JFrog shares does the CEO hold after this Form 4 sale?

After the reported sale, CEO Shlomi Ben Haim directly holds 4,845,601 JFrog Ordinary Shares. This post-transaction ownership figure is taken directly from the Form 4 and reflects his remaining direct equity stake in the company.

Was the JFrog CEO’s share sale under a Rule 10b5-1 trading plan?

Yes. The footnotes state the sales were effected under a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans pre-schedule trades, indicating the timing was predetermined rather than based on short-term market developments.

What does the price range in the JFrog CEO’s sale mean for investors?

The Form 4 notes the transaction occurred through multiple trades between $75.00 and $75.07, with a weighted average of $75.04. This indicates the shares were sold in several small executions within a tight price band on the transaction date.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/26/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	05/26/2026		S(1)		48,763	D	$75.04(2)	4,845,601	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $75.00 to $75.07. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	05/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)