JFrog (NASDAQ: FROG) CEO sells 25,000 shares in planned Form 4 trade

Rhea-AI Filing Summary

JFrog Ltd chief executive officer Shlomi Ben Haim reported open-market sales of a total of 25,000 Ordinary Shares. The trades on May 6, 2026 were executed in two transactions at weighted average prices of $52.83 and $52.19 per share. The filing notes these sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on March 3, 2025, indicating the timing was set in advance rather than decided opportunistically.

Insights

Equity capital markets analyst

CEO sells 25,000 JFrog shares under a pre-set 10b5-1 plan.

JFrog CEO Shlomi Ben Haim executed open-market sales totaling 25,000 Ordinary Shares on May 6, 2026, at weighted average prices of $52.83 and $52.19. The transaction size is meaningful in dollar terms but limited in share count.

The filing specifies the sales were made pursuant to a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans are established in advance, which typically makes the timing of trades more routine and less indicative of a change in management’s outlook. No derivative exercises or tax-related share withholdings are reported in this filing.

With two open-market sale transactions and no purchases, the net activity is a net sale of 25,000 shares. Subsequent company filings may provide additional context on any future plan-related trades or changes in management’s overall equity exposure.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares

Net Sell 2 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 25,000 shs ($1.31M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	21,954	$52.19	$1.15M
Sale	Ordinary Shares	3,046	$52.83	$161K

Holdings After Transaction: Ordinary Shares — 4,715,249 shares (Direct)

Footnotes (3)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $51.69 to $52.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $52.69 to $53.14. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 25,000 shares First transaction size: 3,046 shares Second transaction size: 21,954 shares +3 more

6 metrics

Total shares sold 25,000 shares Open-market sales by CEO on May 6, 2026

First transaction size 3,046 shares Ordinary Shares sold at weighted average $52.83

Second transaction size 21,954 shares Ordinary Shares sold at weighted average $52.19

First price range $51.69–$52.68 Multiple trades aggregated into $52.83 weighted average

Second price range $52.69–$53.14 Multiple trades aggregated into $52.19 weighted average

Trading plan adoption date March 3, 2025 Rule 10b5-1 plan governing reported sales

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, non-derivative, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

non-derivative financial

"transaction_type: "non-derivative""

Form 4 regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

What insider transaction did JFrog (FROG) report for its CEO?

JFrog reported that CEO Shlomi Ben Haim sold a total of 25,000 Ordinary Shares. The shares were sold in two open-market transactions on May 6, 2026, at weighted average prices of $52.83 and $52.19 per share, according to the Form 4 filing.

At what prices did JFrog CEO Shlomi Ben Haim sell his FROG shares?

The CEO’s reported sales occurred at weighted average prices of $52.83 and $52.19 per share. Footnotes explain that each transaction was executed in multiple trades within ranges between $51.69 and $53.14, with the averages reported in the Form 4 as required.

How many JFrog (FROG) shares did the CEO sell in this Form 4?

The Form 4 shows that CEO Shlomi Ben Haim sold a total of 25,000 Ordinary Shares. These were split into 3,046 shares at a weighted average price of $52.83 and 21,954 shares at a weighted average price of $52.19, both on May 6, 2026.

Were the recent JFrog CEO share sales under a Rule 10b5-1 plan?

Yes. A footnote states the sales were effected under a Rule 10b5-1 trading plan adopted on March 3, 2025. Such plans pre-schedule trades, meaning the timing of these sales was set in advance rather than chosen on the trade date.

Does the JFrog Form 4 show any option exercises or derivative trades?

No. The Form 4 transactions relate only to non-derivative Ordinary Shares sold in the open market. The derivativeSummary section is empty, and the transactionSummary reports zero exercises and zero derivative transactions associated with this filing.

How many sell transactions are reported in JFrog’s latest Form 4 for FROG?

The filing reports two separate open-market sale transactions in JFrog Ordinary Shares. Both occurred on May 6, 2026, and together total 25,000 shares sold. The transactionSummary section classifies the activity as two sales and a net-sell direction overall.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 05/08/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CALIFORNIA 94089

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	05/06/2026		S(1)		21,954	D	$52.19(2)	4,718,295	D
Ordinary Shares	05/06/2026		S(1)		3,046	D	$52.83(3)	4,715,249	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $51.69 to $52.68. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $52.69 to $53.14. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	05/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)