Were Simon Frederic’s JFrog (FROG) share sales made under a Rule 10b5-1 plan?

Yes. A footnote states all reported sales were effected under a Rule 10b5-1 trading planAugust 12, 2025</b. Such plans pre-arrange trading, which can reduce the informational value of trade timing.

JFrog director sells 120K shares in trading plan

Q: What insider activity did JFrog (FROG) director Simon Frederic report on this Form 4?

Simon Frederic reported sales of 120,000 Ordinary SharesRule 10b5-1 trading plan</b adopted on August 12, 2025.

Q: How many JFrog (FROG) shares did Simon Frederic sell and on what date?

He sold a total of 120,000 Ordinary SharesAugust 13, 2026</b. The Form 4 breaks this total into 10 separate open-market transactions, each with its own share amount and weighted average sale price.

Q: At what prices were the JFrog (FROG) shares sold in Simon Frederic’s Form 4?

The reported weighted average sale prices ranged from about $86.67$95.42$85.98–$86.97 and $94.24–$95.20.

JFrog Ltd (FROG) director Simon Frederic reported a series of open-market sales of Ordinary Shares on August 13, 2026.

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)How Sentiment works

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

How Sentiment works How the balance works

Form Type

Rhea-AI Filing Summary

JFrog Ltd (FROG) director Simon Frederic reported a series of open-market sales of Ordinary Shares on August 13, 2026. Across 10 transactions, he sold 120,000 Ordinary Shares$85.98$95.20Rule 10b5-1 trading plan

Insights

Analyzing...

Insider Trade Summary 10b5-1

Net Seller: 120,000 shares

Net Sell 10 txns

Insider Simon Frederic

Role Director

Sold 120,000 shs ($10.90M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares ^{F1, F2}	4,900	$86.67	$425K
Sale	Ordinary Shares ^{F1, F3}	10,200	$87.63	$894K
Sale	Ordinary Shares ^{F1, F4}	26,242	$88.48	$2.32M
Sale	Ordinary Shares ^{F1, F5}	2,821	$89.36	$252K
Sale	Ordinary Shares ^{F1, F6}	31,160	$90.48	$2.82M
Sale	Ordinary Shares ^{F1, F7}	7,200	$91.38	$658K
Sale	Ordinary Shares ^{F1, F8}	4,793	$92.68	$444K
Sale	Ordinary Shares ^{F1, F9}	10,900	$93.82	$1.02M
Sale	Ordinary Shares ^{F1, F10}	21,284	$94.87	$2.02M
Sale	Ordinary Shares ^F1	500	$95.42	$48K

Holdings After Transaction: Ordinary Shares — 2,984,328 shares (Direct)

Footnotes (10)

F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.
F2. This transaction was executed in multiple trades at prices ranging from $85.98 to $86.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F3. This transaction was executed in multiple trades at prices ranging from $87.02 to $88.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F4. This transaction was executed in multiple trades at prices ranging from $88.02 to $89.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F5. This transaction was executed in multiple trades at prices ranging from $89.05 to $89.91. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F6. This transaction was executed in multiple trades at prices ranging from $90.05 to $90.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F7. This transaction was executed in multiple trades at prices ranging from $91.15 to $92.10. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F8. This transaction was executed in multiple trades at prices ranging from $92.21 to $93.18. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F9. This transaction was executed in multiple trades at prices ranging from $93.23 to $94.18. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F10. This transaction was executed in multiple trades at prices ranging from $94.24 to $95.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 120,000 shares Individual sale 1: 4,900 shares at $86.6700 per share Individual sale 5: 31,160 shares at $90.4800 per share +3 more

6 metrics

Total shares sold 120,000 shares Aggregate Ordinary Shares sold on August 13, 2026 across all transactions

Individual sale 1 4,900 shares at $86.6700 per share Ordinary Shares sale on August 13, 2026, weighted average price; trades ranged $85.98–$86.97

Individual sale 5 31,160 shares at $90.4800 per share Ordinary Shares sale on August 13, 2026, weighted average price; trades ranged $90.05–$90.95

Highest reported weighted average price $95.4200 per share Sale of 500 Ordinary Shares on August 13, 2026

Lowest execution range $85.98–$86.97 Price range for trades underlying one sale; weighted average $86.6700

Highest execution range $94.24–$95.20 Price range for trades underlying one sale; weighted average reflected in reported price

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Ordinary Shares

3 terms

Rule 10b5-1 trading plan regulatory

"sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

Ordinary Shares financial

"security_title: "Ordinary Shares""

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider activity did JFrog (FROG) director Simon Frederic report on this Form 4?

Simon Frederic reported sales of 120,000 Ordinary SharesRule 10b5-1 trading plan

How many JFrog (FROG) shares did Simon Frederic sell and on what date?

He sold a total of 120,000 Ordinary SharesAugust 13, 2026

At what prices were the JFrog (FROG) shares sold in Simon Frederic’s Form 4?

The reported weighted average sale prices ranged from about $86.67$95.42$85.98–$86.97 and $94.24–$95.20.

What type of security did Simon Frederic sell in JFrog (FROG) according to the Form 4?

He sold Ordinary Shares

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

Available on EDGAR 08/17/2026 - 04:16 PM Accepted by SEC EDGAR 08/17/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Simon Frederic

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	08/13/2026		S⁽¹⁾		4,900	D	$86.67⁽²⁾	3,099,428	D
Ordinary Shares	08/13/2026		S⁽¹⁾		10,200	D	$87.63⁽³⁾	3,089,228	D
Ordinary Shares	08/13/2026		S⁽¹⁾		26,242	D	$88.48⁽⁴⁾	3,062,986	D
Ordinary Shares	08/13/2026		S⁽¹⁾		2,821	D	$89.36⁽⁵⁾	3,060,165	D
Ordinary Shares	08/13/2026		S⁽¹⁾		31,160	D	$90.48⁽⁶⁾	3,029,005	D
Ordinary Shares	08/13/2026		S⁽¹⁾		7,200	D	$91.38⁽⁷⁾	3,021,805	D
Ordinary Shares	08/13/2026		S⁽¹⁾		4,793	D	$92.68⁽⁸⁾	3,017,012	D
Ordinary Shares	08/13/2026		S⁽¹⁾		10,900	D	$93.82⁽⁹⁾	3,006,112	D
Ordinary Shares	08/13/2026		S⁽¹⁾		21,284	D	$94.87⁽¹⁰⁾	2,984,828	D
Ordinary Shares	08/13/2026		S⁽¹⁾		500	D	$95.42	2,984,328	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.

2. This transaction was executed in multiple trades at prices ranging from $85.98 to $86.97. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $87.02 to $88.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $88.02 to $89.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $89.05 to $89.91. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. This transaction was executed in multiple trades at prices ranging from $90.05 to $90.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

7. This transaction was executed in multiple trades at prices ranging from $91.15 to $92.10. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

8. This transaction was executed in multiple trades at prices ranging from $92.21 to $93.18. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

9. This transaction was executed in multiple trades at prices ranging from $93.23 to $94.18. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

10. This transaction was executed in multiple trades at prices ranging from $94.24 to $95.20. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	08/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR