JFrog (FROG) director Yossi Sela sells 25,000 shares in Rule 10b5-1 plan

Rhea-AI Filing Summary

JFrog Ltd director Yossi Sela reported four open-market sales totaling 25,000 Ordinary Shares of JFrog on July 16, 2026. The trades were executed at weighted-average prices of $86.49, $87.58, $88.44 and $89.64 per share, across individual trades priced between $86.13 and $90.11. All sales were effected pursuant to a Rule 10b5-1 trading plan adopted on September 5, 2025.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares

Net Sell 4 txns

Insider Sela Yossi

Role Director

Sold 25,000 shs ($2.19M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1, F2	8,001	$86.49	$692K
Sale	Ordinary Shares F1, F3	11,923	$87.58	$1.04M
Sale	Ordinary Shares F1, F4	4,576	$88.44	$405K
Sale	Ordinary Shares F1, F5	500	$89.64	$45K

Holdings After Transaction: Ordinary Shares — 83,349 shares (Direct)

Footnotes (5)

1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.
2. F2. This transaction was executed in multiple trades at prices ranging from $86.13 to $87.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. F3. This transaction was executed in multiple trades at prices ranging from $87.13 to $88.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. F4. This transaction was executed in multiple trades at prices ranging from $88.13 to $89.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. F5. This transaction was executed in multiple trades at prices ranging from $89.16 to $90.11. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 25,000 Ordinary Shares Shares sold in largest tranche: 11,923 shares Weighted-average sale price (tranche): $86.49 per share +4 more

7 metrics

Total shares sold 25,000 Ordinary Shares Aggregate of four open-market sales on July 16, 2026

Shares sold in largest tranche 11,923 shares Largest single reported sale of JFrog Ordinary Shares on July 16, 2026

Weighted-average sale price (tranche) $86.49 per share One of four weighted-average prices for the reported July 16, 2026 sales

Weighted-average sale price (tranche) $89.64 per share Highest weighted-average price among the four reported sales

Lowest individual trade price $86.13 per share Lower bound of the price range for one transaction’s multiple trades

Highest individual trade price $90.11 per share Upper bound of the price range for one transaction’s multiple trades

Rule 10b5-1 plan adoption date September 5, 2025 Adoption date of the trading plan governing the reported sales

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, Ordinary Shares, open market or private transaction

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

Ordinary Shares financial

"security_title: Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/20/2026 - 04:15 PM Accepted by SEC EDGAR 07/20/2026 - 04:15 PM Learn about SEC filing dates

FAQ

What insider transaction did JFrog (FROG) disclose in this Form 4?

JFrog disclosed that director Yossi Sela sold 25,000 Ordinary Shares on July 16, 2026, in four open-market transactions executed at weighted-average prices between $86.49 and $89.64 per share under a pre-arranged Rule 10b5-1 trading plan.

At what prices did JFrog (FROG) director Yossi Sela sell shares?

The reported weighted-average sale prices were $86.49, $87.58, $88.44 and $89.64 per share. Footnotes state these reflected multiple trades with individual prices ranging from $86.13 up to $90.11 per share across the four transactions.

Were Yossi Sela’s JFrog (FROG) share sales made under a Rule 10b5-1 plan?

Yes. The filing states all reported sales were made under a Rule 10b5-1 trading plan adopted by Yossi Sela on September 5, 2025. Such plans allow pre-arranged trading, reducing the role of day-to-day discretion in transaction timing.

How many JFrog (FROG) transactions did the Form 4 report for Yossi Sela?

The Form 4 reports four separate open-market sale transactions of JFrog Ordinary Shares on July 16, 2026. Together, these transactions account for the sale of 25,000 shares, as summarized in the filing’s transaction totals section.

What share class did JFrog (FROG) director Yossi Sela sell?

All reported transactions involve Ordinary Shares of JFrog Ltd. On July 16, 2026, Yossi Sela executed four open-market sales of this share class under a Rule 10b5-1 trading plan, with a combined total of 25,000 shares sold.

What is the price range of the JFrog (FROG) trades mentioned in the footnotes?

Footnotes explain that individual trades occurred in ranges from $86.13 to $87.12, $87.13 to $88.12, $88.13 to $89.04 and $89.16 to $90.11 per share. The reported prices in the table are weighted-average sale prices for each grouped transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sela Yossi

(Last) (First) (Middle)

C/O SERVC

1 SHANKAR STREET

(Street)

HERZLIYA ISRAEL 4672501

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	07/16/2026		S(1)		8,001	D	$86.49(2)	100,348	D
Ordinary Shares	07/16/2026		S(1)		11,923	D	$87.58(3)	88,425	D
Ordinary Shares	07/16/2026		S(1)		4,576	D	$88.44(4)	83,849	D
Ordinary Shares	07/16/2026		S(1)		500	D	$89.64(5)	83,349	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 5, 2025.

2. This transaction was executed in multiple trades at prices ranging from $86.13 to $87.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $87.13 to $88.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $88.13 to $89.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $89.16 to $90.11. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	07/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)