JFrog director Frederic Simon sells 120,000 shares

A JFrog director's five reported sales were made under a Rule 10b5-1 plan adopted August 12, 2025.

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Rhea-AI Filing Summary

JFrog Ltd director Frederic Simon sold 120,000 ordinary shares on October 1, 2026, across five transactions: 27,284 shares at a weighted-average price of $96.37 per share, 66,393 at $97.23, 21,539 at $97.95, 4,584 at $99.14 and 200 at $99.75. The sales were made under a Rule 10b5-1 trading plan adopted August 12, 2025.

Insights

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Insider Trade Summary 10b5-1

Net Seller: 120,000 shares

Net Sell 5 txns

Insider Simon Frederic

Role Director

Sold 120,000 shs ($11.67M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares ^{F1, F2}	27,284	$96.37	$2.63M
Sale	Ordinary Shares ^{F1, F3}	66,393	$97.23	$6.46M
Sale	Ordinary Shares ^{F1, F4}	21,539	$97.95	$2.11M
Sale	Ordinary Shares ^{F1, F5}	4,584	$99.14	$454K
Sale	Ordinary Shares ^F1	200	$99.75	$20K

Holdings After Transaction: Ordinary Shares — 2,744,328 shares (Direct)

Footnotes (5)

F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.
F2. This transaction was executed in multiple trades at prices ranging from $95.65 to $96.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F3. This transaction was executed in multiple trades at prices ranging from $96.65 to $97.64. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F4. This transaction was executed in multiple trades at prices ranging from $97.65 to $98.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
F5. This transaction was executed in multiple trades at prices ranging from $98.68 to $99.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Sale tranche 1: 27,284 ordinary shares at a weighted-average sale price of $96.37 per share Sale tranche 2: 66,393 ordinary shares at a weighted-average sale price of $97.23 per share Sale tranche 3: 21,539 ordinary shares at a weighted-average sale price of $97.95 per share +2 more

5 metrics

Sale tranche 1 27,284 ordinary shares at a weighted-average sale price of $96.37 per share October 1, 2026

Sale tranche 2 66,393 ordinary shares at a weighted-average sale price of $97.23 per share October 1, 2026

Sale tranche 3 21,539 ordinary shares at a weighted-average sale price of $97.95 per share October 1, 2026

Sale tranche 4 4,584 ordinary shares at a weighted-average sale price of $99.14 per share October 1, 2026

Sale tranche 5 200 ordinary shares at a weighted-average sale price of $99.75 per share October 1, 2026

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, separate sale price

3 terms

Rule 10b5-1 trading plan regulatory

"pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"reflects the weighted average sale price"

separate sale price financial

"shares sold at each separate sale price"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What trade-price ranges were reported for Frederic Simon's FROG sales?

The trades for 27,284, 66,393, 21,539 and 4,584 shares were executed within ranges of $95.65–$96.65, $96.65–$97.64, $97.65–$98.58 and $98.68–$99.59, respectively. Each of those transactions involved multiple trades.

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Available on EDGAR 10/05/2026 - 05:00 PM Accepted by SEC EDGAR 10/05/2026 - 05:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Simon Frederic

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	10/01/2026		S⁽¹⁾		27,284	D	$96.37⁽²⁾	2,837,044	D
Ordinary Shares	10/01/2026		S⁽¹⁾		66,393	D	$97.23⁽³⁾	2,770,651	D
Ordinary Shares	10/01/2026		S⁽¹⁾		21,539	D	$97.95⁽⁴⁾	2,749,112	D
Ordinary Shares	10/01/2026		S⁽¹⁾		4,584	D	$99.14⁽⁵⁾	2,744,528	D
Ordinary Shares	10/01/2026		S⁽¹⁾		200	D	$99.75	2,744,328	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.

2. This transaction was executed in multiple trades at prices ranging from $95.65 to $96.65. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $96.65 to $97.64. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $97.65 to $98.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $98.68 to $99.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker, Pursuant to a Power of Attorney	10/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR