JFrog (FROG) director Simon Frederic sells 35,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

JFrog Ltd director Simon Frederic reported open-market sales of company shares under a pre-arranged trading plan. On March 2, 2026, he sold 25,000 Ordinary Shares at a price of $40.18 per share. On March 3, 2026, he sold another 10,000 Ordinary Shares at a weighted average price of $42.08, with individual trades ranging from $42 to $42.17. These transactions were executed pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2025, and he held 3,558,286 Ordinary Shares directly after the reported sales.

Insider Trade Summary

Net Seller: 35,000 shares ($1,425,300)

Net Sell 2 txns

Insider Simon Frederic

Role Director

Sold 35,000 shs ($1.43M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	10,000	$42.08	$421K
Sale	Ordinary Shares	25,000	$40.18	$1.00M

Holdings After Transaction: Ordinary Shares — 3,558,286 shares (Direct)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025. This transaction was executed in multiple trades at prices ranging from $42 to $42.17. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

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Form 4 Insider Transactions: What Each Field Means →

Accepted by SEC EDGAR 03/04/2026 - 06:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Simon Frederic

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	03/02/2026		S(1)		25,000	D	$40.18	3,568,286	D
Ordinary Shares	03/03/2026		S(1)		10,000	D	$42.08(2)	3,558,286	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.

2. This transaction was executed in multiple trades at prices ranging from $42 to $42.17. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	03/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did JFrog (FROG) director Simon Frederic report in this Form 4?

Simon Frederic reported selling JFrog Ordinary Shares in two open-market transactions. He sold 25,000 shares on March 2, 2026 and 10,000 shares on March 3, 2026, with prices around the low-$40 range under a pre-arranged Rule 10b5-1 plan.

How many JFrog (FROG) shares did Simon Frederic sell and at what prices?

He sold a total of 35,000 JFrog Ordinary Shares across two days. On March 2, 2026 he sold 25,000 shares at $40.18 per share, and on March 3, 2026 he sold 10,000 shares at a weighted average price of $42.08.

Is the JFrog (FROG) director’s share sale part of a Rule 10b5-1 plan?

Yes. The filing states the sales were executed under a Rule 10b5-1 trading plan adopted on August 12, 2025. Such plans allow insiders to schedule trades in advance, helping separate trading decisions from later nonpublic information.

How many JFrog (FROG) shares does Simon Frederic hold after these transactions?

After the reported sales, Simon Frederic directly holds 3,558,286 JFrog Ordinary Shares. This figure reflects his direct ownership position immediately following the two open-market transactions disclosed in the Form 4 filing.

What price range applied to the March 3, 2026 JFrog (FROG) share sale?

The March 3, 2026 transaction was executed in multiple trades between $42 and $42.17 per share. The Form 4 reports a weighted average sale price of $42.08 and notes that detailed trade breakdowns are available upon request.

Are these JFrog (FROG) insider sales open-market transactions?

Yes. The Form 4 describes both transactions as open-market sales of JFrog Ordinary Shares. Each is coded with transaction code “S,” indicating sales in the open market or private transactions, with prices around $40–$42 per share.