[Form 4] JFrog Ltd. Insider Trading Activity

Rhea-AI Filing Summary

Yoav Landman, JFrog Ltd.'s Chief Technology Officer and a company director, reported a series of planned sales of ordinary shares executed under a Rule 10b5-1 trading plan adopted on August 13, 2024. The Form 4 shows nine disposal entries executed on August 7-8, 2025 totaling 50,000 shares. The reported block weighted-average prices for those disposals ranged across transactions from about $37.27 up to $46.54 per share. After the transactions the reporting person beneficially owned 6,271,086 ordinary shares. The filing notes that each reported price is a weighted average of multiple trades and that further detail is available on request.

Positive

• Sales were executed under a Rule 10b5-1 trading plan, indicating pre-arranged dispositions rather than opportunistic insider trades.
• Reporting person retains substantial ownership after the transactions: 6,271,086 ordinary shares beneficially owned following the sales.

Negative

• Insider disposed of 50,000 ordinary shares in multiple trades on August 7-8, 2025, which is material insider activity to note.
• Sales occurred across a wide price range (reported trade price ranges from approximately $37.27 to $46.54), which could be interpreted variably by market participants.

Insights

Financial Analyst

TL;DR: Insider sold 50,000 shares via a pre-arranged 10b5-1 plan but remains a large holder with ~6.27M shares.

The sales were executed in multiple trades on August 7-8, 2025 under a 10b5-1 plan adopted August 13, 2024, which typically reduces information asymmetry because trades are pre-scheduled. Total disclosed disposals equal 50,000 ordinary shares with block weighted-average prices reported across a range of roughly $37.27 to $46.54. Post-transaction beneficial ownership is reported as 6,271,086 shares, indicating continued substantial insider stake. The transactions are routine disclosure of insider activity rather than an operational development.

Corporate Governance Expert

TL;DR: Use of a Rule 10b5-1 plan signals pre-arranged sales; disclosure is complete about weighted averages and availability of trade-level detail.

The filer explicitly states the trades were made pursuant to a 10b5-1 trading plan and provides weighted-average prices for each reported block while offering to supply detailed per-trade pricing on request. This follows standard governance and disclosure practices for Section 16 reporting. There is no indication in the filing of derivative transactions or unusual trading patterns beyond multiple execution prices disclosed for each block.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF TECHNOLOGY OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/07/2025		S(1)		5,651	D	$37.74(2)	6,315,435	D
Ordinary Shares	08/07/2025		S(1)		7,493	D	$38.73(3)	6,307,942	D
Ordinary Shares	08/07/2025		S(1)		1,000	D	$39.8(4)	6,306,942	D
Ordinary Shares	08/07/2025		S(1)		2,579	D	$40.92(5)	6,304,363	D
Ordinary Shares	08/07/2025		S(1)		3,277	D	$41.64(6)	6,301,086	D
Ordinary Shares	08/08/2025		S(1)		27,336	D	$43.9(7)	6,273,750	D
Ordinary Shares	08/08/2025		S(1)		1,786	D	$44.19(8)	6,271,964	D
Ordinary Shares	08/08/2025		S(1)		478	D	$44.9(9)	6,271,486	D
Ordinary Shares	08/08/2025		S(1)		400	D	$45.94(10)	6,271,086	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 13. 2024.

2. This transaction was executed in multiple trades at prices ranging from $37.27 to $38.17. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $38.36 to $39.29. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $39.39 to $40.29. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $40.43 to $41.32. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. This transaction was executed in multiple trades at prices ranging from $41.40 to $42.25. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

7. This transaction was executed in multiple trades at prices ranging from $43.01 to $43.95. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

8. This transaction was executed in multiple trades at prices ranging from $44.01 to $44.53. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

9. This transaction was executed in multiple trades at prices ranging from $44.54 to $45.50. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

10. This transaction was executed in multiple trades at prices ranging from $45.54 to $46.54 The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	08/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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