Freshpet (FRPT) CEO Cyr exercises 84,000 options and sells shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Freshpet, Inc. Chief Executive Officer William B. Cyr reported a mix of option exercises and share sales in Freshpet common stock. On May 13, 2026, entities associated with him exercised options to acquire a total of 84,000 shares at an exercise price of $10.23 per share and sold 46,818 shares in open-market transactions at prices generally around $48–$51 per share.
Following these transactions, Cyr holds 188,267 shares directly, along with additional indirect holdings through a spouse and family trusts. The filing notes that the sales were executed under a pre-arranged Rule 10b5-1 trading plan, indicating they were scheduled in advance rather than timed discretionarily.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 46,818 shares ($2,293,056)
Net Sell
15 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
46,818 shs ($2.29M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock | 62,369 | $0.00 | -- |
| Exercise | Options to purchase common stock | 4,620 | $0.00 | -- |
| Exercise | Options to purchase common stock | 9,030 | $0.00 | -- |
| Exercise | Options to purchase common stock | 7,981 | $0.00 | -- |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock | 31,178 | $48.51 | $1.51M |
| Sale | Common Stock | 7,433 | $49.26 | $366K |
| Sale | Common Stock | 3,691 | $50.32 | $186K |
| Sale | Common Stock | 195 | $51.07 | $10K |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock | 923 | $50.63 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock | 1,804 | $50.63 | $91K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock | 1,594 | $50.63 | $81K |
Holdings After Transaction:
Options to purchase common stock — 617,762 shares (Direct, null);
Options to purchase common stock — 45,760 shares (Indirect, By Spouse);
Common Stock — 188,267 shares (Direct, null);
Common Stock — 11,848 shares (Indirect, By Spouse)
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.99 to $48.98. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.99 to $49.96. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.99 to $50.98. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.99 to $51.09. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Shares sold: 46,818 shares
Options exercised: 84,000 shares
Exercise price: $10.23 per share
+4 more
7 metrics
Shares sold
46,818 shares
Total common shares sold in reported transactions on May 13, 2026
Options exercised
84,000 shares
Total common shares acquired via option exercises on May 13, 2026
Exercise price
$10.23 per share
Exercise price of options converted into common stock
Sale price range (lower band)
$47.99–$48.98
Weighted average sale prices for one group of transactions
Sale price range (upper band)
$50.99–$51.09
Weighted average sale prices for another group of transactions
Direct holdings after trades
188,267 shares
Common shares held directly by William B. Cyr after transactions
Net buy/sell direction
Net sale of 46,818 shares
Form 4 transaction summary for common stock trades
Key Terms
Rule 10b5-1 trading plan, weighted average price, Omnibus Incentive Plan, derivative security, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan."
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
indirect ownership financial
"ownership_type: indirect; nature_of_ownership: By Spouse / By Irrevocable Trust"
