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GMEX Robotics (NASDAQ: GMEX) taps Brian Hartzband to lead U.S. operations and growth

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Form Type
6-K

Rhea-AI Filing Summary

GMEX Robotics Corporation has appointed Brian Hartzband as President of U.S. Operations, tasking him with leading the company’s U.S. growth strategy and commercial expansion across North America. He will oversee commercial operations, strategic partnerships, customer development and market expansion for GMEX’s autonomous robotics platform.

The company highlights his background in enterprise and government business development, financial services and consumer products, including roles at TEKsystems, UBS Financial Services, Merrill Lynch and leadership of a home décor brand that expanded into major U.S. retailers. GMEX views this hire as supporting its strategy to deploy AI-powered robotic solutions for logistics, hospitality, healthcare and commercial services in the U.S. market. The 6-K also incorporates the press release into the company’s Form F-3 registration statement by reference.

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Form 6-K regulatory
"FORM 6-K REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16"
A Form 6-K is a report that companies listed in certain countries file to provide important updates, such as financial results, corporate changes, or other significant information, to regulators and investors. It functions like an official company update or news release, helping investors stay informed about developments that could affect their investment decisions.
foreign private issuer regulatory
"REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16"
A foreign private issuer is a company organized outside the United States that meets tests showing it is primarily foreign-controlled and therefore qualifies for a different set of U.S. reporting rules. For investors, that means the company files less frequent or differently formatted disclosures with U.S. regulators and may follow home-country accounting and governance practices, so buying its stock is like dining at a well-reviewed restaurant that follows its home kitchen’s rules instead of the local menu — you get access but should check what standards apply.
Form F-3 regulatory
"incorporated by reference into registration statement on Form F-3"
Form F-3 is a U.S. securities filing that lets eligible foreign companies pre-register and then quickly sell shares or other securities to raise money, because they already meet ongoing reporting and size tests. For investors it signals that the company is up-to-date with regulatory disclosure and has an efficient way to issue new securities — similar to a pre-approved credit line — which can mean faster capital raises but also potential dilution of existing holdings.
forward-looking statements regulatory
"This press release contains “forward-looking statements” within the meaning of Section 21E"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
Private Securities Litigation Reform Act of 1995 regulatory
"under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995"
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FAQ

What did GMEX Robotics (GMEX) announce in this Form 6-K?

GMEX Robotics announced the appointment of Brian Hartzband as President of U.S. Operations. He will lead U.S. commercial strategy, focusing on growth, partnerships and market expansion as the company deploys its AI-powered robotics platform across North America.

Who is Brian Hartzband and what is his background before joining GMEX Robotics (GMEX)?

Brian Hartzband is an executive with experience across technology, government and financial services. He has worked at TEKsystems in technical recruiting, held financial advisory roles at UBS and Merrill Lynch, and helped lead a consumer products brand into major U.S. retail channels.

What will Brian Hartzband do as President of U.S. Operations at GMEX Robotics (GMEX)?

As President of U.S. Operations, Brian Hartzband will direct GMEX Robotics’ U.S. growth strategy. His responsibilities include overseeing commercial operations, building strategic partnerships, developing customer relationships and expanding market presence for the company’s autonomous robotics solutions in North America.

How does this leadership change support GMEX Robotics’ (GMEX) business strategy?

GMEX Robotics states that the appointment supports its expansion in the U.S., one of the largest robotics markets. By adding dedicated leadership for U.S. operations, the company aims to scale deployments of its AI-powered robotics platform and strengthen relationships with enterprise and government customers.

What markets and applications does GMEX Robotics (GMEX) focus on with its AI-powered robots?

GMEX Robotics focuses on AI-powered robotic and intelligent automation solutions. Its technologies are designed for material transport, logistics and service workflows in sectors such as hospitality, healthcare, transportation, warehousing and commercial facilities, helping organizations address efficiency and labor challenges.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF THE

SECURITIES EXCHANGE ACT OF 1934

 

For the month of July 2026

 

Commission File Number 001-41774

 

GMEX Robotics Corporation

(Translation of registrant’s name into English)

 

23-25 Mangrove Lane

Taren Point, NSW 2229

Australia

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F: Form 20-F ☒ Form 40-F ☐

 

 

 

 

 

 

Officer Appointment

 

On July 1, 2026, GMEX Robotics Corporation (“GMEX Robotics” or the “Company”) appointed Brian Hartzband as President of U.S. Operations. In this role, Mr. Hartzband will lead the Company’s U.S. growth strategy, overseeing commercial operations, strategic partnerships, customer development and market expansion as GMEX Robotics seeks to accelerates the deployment of its autonomous robotics platform across North America.

 

Since September 2022, Mr. Hartzband has served as a Technical Recruiter at TEKsystems, Inc., where he leads full cycle recruitment for IT professionals and collaborates with senior leaders across technology divisions to deliver innovative solutions through top tier talent. From March 2021 to August 2024, he was an Independent Director of TenX Keane Acquisition (Nasdaq: TENK), which completed its business combination with Citius Oncology Inc. (Nasdaq: CTOR) in August 2024. From 2016 until August 2022, Mr. Hartzband co-founded and served as operations manager of Handcrafted 4 Home, a home décor brand specializing in handcrafted storage solutions. Under his leadership, the company became one of the top sellers of home organization products on Wayfair.com and expanded into major retail outlets such as Walmart and Home Depot. Earlier in his career, Mr. Hartzband spent more than a decade on Wall Street, holding finance roles at leading institutions including Merrill Lynch, UBS Financial Services, and Bear Stearns.

 

On July 9, 2026, the Company issued a press release announcing Mr. Hartzband’s appointment.

 

Incorporation By Reference

 

This information contained in this Form 6-K, including the exhibit hereto, shall be deemed to be incorporated by reference into registration statement on Form F-3 (File no. 333-284232) of the Company and shall be deemed a part thereof from the date on which this Report on Form 6-K is furnished, to the extent not superseded by subsequently filed or furnished documents or reports.

 

Exhibit No.   Description
99.1   Press Release

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Date: July 9, 2026 GMEX Robotics Corporation
        
  By: /s/ Yinying Lu
    Yinying Lu
    Chief Executive Officer and Director
    (Principal Executive Officer)

 

 

 

 

Exhibit 99.1

 

 

GMEX Robotics Appoints Brian Hartzband to Lead U.S. Operations, Accelerating North American Expansion

 

Veteran enterprise and government business development executive to establish and scale the Company’s U.S. commercial operations as demand for AI-powered automation continues to grow

 

SYDNEY, Australia, July 9, 2026 — GMEX Robotics Corporation (NASDAQ: GMEX) (“GMEX Robotics” or the “Company”), a developer of AI-powered robotic technologies for logistics, hospitality, healthcare and commercial services, today announced the appointment of Brian Hartzband as President of U.S. Operations. In this role, Mr. Hartzband will lead the Company’s U.S. growth strategy, overseeing commercial operations, strategic partnerships, customer development and market expansion as GMEX Robotics seeks to accelerate the deployment of its autonomous robotics platform across North America.

 

“Brian has built his career by opening doors, developing trusted relationships and turning strategic opportunities into long-term business partnerships,” said Sam Lu, Chief Executive Officer of GMEX Robotics. “As we continue expanding our commercial footprint across the United States, Brian’s experience working with enterprise customers, government organizations and executive decision-makers will strengthen our ability to scale deployments and build lasting customer relationships. His leadership will play an important role as we execute our next phase of growth.”

 

Mr. Hartzband brings significant experience building strategic partnerships and driving revenue growth across technology, government and financial services. Most recently at TEKsystems, he expanded enterprise and government relationships while supporting large-scale technology modernization initiatives. Previously, he led the U.S. expansion of an international consumer products company and earlier held financial advisory positions at UBS Financial Services and Merrill Lynch, serving high-net-worth individuals, public company executives and institutional clients.

 

Mr. Hartzband added, “GMEX is addressing some of the largest workforce and operational challenges facing industries today through intelligent automation. The Company’s robotics platform is well positioned to help organizations improve efficiency while addressing persistent labor shortages. I look forward to working with our customers and partners across the United States to accelerate adoption of GMEX’s innovative solutions and support the Company’s long-term growth strategy.”

 

The appointment comes as GMEX Robotics continues to expand its portfolio of AI-powered robotic solutions designed to automate material transport, logistics and service workflows across hospitality, healthcare, transportation, warehousing and commercial facilities. With increasing demand for automation solutions driven by labor shortages and rising operating costs, the Company believes its growing U.S. presence will support new customer wins and strengthen its position in one of the world’s largest robotics markets.

 

 

 

 

About GMEX Robotics

 

GMEX Robotics is a technology company focused on the development and commercialization of AI-powered robotics and intelligent automation solutions. The Company is advancing robotics applications across consumer, hospitality, and commercial environments, combining artificial intelligence with hardware innovation to deliver efficient and scalable automation technologies.

 

Forward Looking Statements

 

This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this press release are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, including market and other conditions, and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “could,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “propose,” “potential,” “continue” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s annual report on Form 20-F and other filings with the Securities Exchange Commission.

 

Media Contact

 

CORE IR & PR

Press@GMEXRobotics.com

(212) 655-0924

www.GMEXRobotics.com

 

Investor Contact:

 

CoreIR

IR@GMEXRobotics.com

 

 

 

Filing Exhibits & Attachments

2 documents