STOCK TITAN

Generac exec sells 150 shares at $229.50 each

Generac executive Norman P. Taffe exercised options and sold 150 GNRC shares under a pre-arranged Rule 10b5-1 trading plan.

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

GENERAC HOLDINGS INC. (GNRC) reported that Norman P. Taffe, President Generac Home, exercised stock options and sold the resulting shares on September 17, 2026. He exercised options to acquire 150 shares of common stock at an exercise price of $119.54 per share and then sold 150 shares of common stock at $229.50 per share. After the option exercise, 2,120 stock options remained held directly, expiring on March 1, 2033. The sale and related acquisition were made pursuant to a Rule 10b5-1(c) trading plan adopted on March 6, 2026, and the option grant has a graded vesting schedule.

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Insider Taffe Norman P
Role President Generac Home
Sold 150 shs ($34K)
Approx. gross sale proceeds $34K
Approx. exercise cost $18K
Approx. pre-tax spread $16K
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) F2 150 $0.00 $0.00
Exercise Common Stock F1 150 $119.54 $18K
Sale Common Stock F1 150 $229.50 $34K
Holdings After Transaction: Stock Option (Right to Buy) — 2,120 contracts (Direct); Common Stock — 11,276 shares (Direct)
Footnotes (2)
  1. F1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
  2. F2. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
Shares acquired through option exercise 150 shares Options on Generac common stock exercised on September 17, 2026
Option exercise price $119.54 per share Stock options exercised for 150 shares on September 17, 2026
Shares sold 150 shares Generac common stock sale on September 17, 2026
Sale price $229.50 per share Sale of 150 Generac common shares on September 17, 2026
Options held after transaction 2,120 options Stock options remaining directly held after the reported exercise
Option expiration date March 1, 2033 Expiration of the stock option grant from which 150 shares were exercised
Rule 10b5-1 plan adoption date March 6, 2026 Adoption date of the trading plan covering the reported transactions
Net shares sold 150 shares Difference between shares sold and acquired in reported non-derivative trades
Rule 10b5-1(c) plan regulatory
"Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"
graded vesting schedule financial
"Grant has a graded vesting schedule."
stock option financial
"Grant has a graded vesting schedule."
A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did GNRC executive Norman P. Taffe report on this Form 4?

Norman P. Taffe reported exercising stock options for 150 shares of Generac common stock at $119.54 per share and selling 150 shares of common stock at $229.50 per share on September 17, 2026, all held and transacted directly.

How many GNRC stock options did Norman P. Taffe exercise and at what price?

He exercised stock options covering 150 shares of Generac common stock at an exercise price of $119.54 per share on September 17, 2026, converting those options into 150 shares of common stock.

At what price did Norman P. Taffe sell GNRC common stock shares?

On September 17, 2026, Norman P. Taffe sold 150 shares of Generac common stock at a price of $229.50 per share in a reported sale transaction.

Does the Form 4 indicate Norman P. Taffe’s GNRC trades were under a Rule 10b5-1 plan?

Yes. The filing states that the reported transactions were made pursuant to a Rule 10b5-1(c) trading plan, with the adoption date disclosed as March 6, 2026.

How many GNRC stock options does Norman P. Taffe hold after this transaction and when do they expire?

After this transaction, Norman P. Taffe directly holds 2,120 stock options on Generac common stock, and the filing states these options expire on March 1, 2033.

What vesting terms apply to Norman P. Taffe’s exercised GNRC stock options?

The filing explains that the stock option grant has a graded vesting schedule, and that the date each portion becomes exercisable varies by vesting tranche, though specific tranche dates are not itemized.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Taffe Norman P

(Last)(First)(Middle)
S45 W29290 HWY.59
C/O GENERAC HOLDINGS INC.

(Street)
WAUKESHA WISCONSIN 53189

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
President Generac Home
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/17/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock09/17/2026M(1)150A$119.5411,426D
Common Stock09/17/2026S(1)150D$229.511,276D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Stock Option (Right to Buy)$119.5409/17/2026M150 (2)03/01/2033Common Stock150$02,120D
Explanation of Responses:
1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
2. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
/s/ Raj Kanuru, Attorney in Fact09/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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