Generac executive sells 550 shares after option exercise
Generac Holdings executive Norman P. Taffe reported a mix of stock option exercises and share sales in Generac Holdings Inc. common stock.
Rhea-AI Filing Summary
Generac Holdings executive Norman P. Taffe reported a mix of stock option exercises and share sales in Generac Holdings Inc. common stock. On July 6, 2026, he exercised options for a total of 250 shares at a strike price of $119.54 per share and sold 550 shares in open-market transactions at $256.00 per share. After these transactions, he directly held 15,808 shares of common stock. The filing notes that the trades were executed under a pre-arranged Rule 10b5-1(c) trading plan adopted on March 6, 2026.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
8 txns
Insider
Taffe Norman P
Role
President Generac Home
Sold
550 shs ($141K)
Approx. gross sale proceeds
$141K
Approx. exercise cost
$30K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right to Buy) | 150 | $0.00 | $0.00 |
| Exercise | Stock Option (Right to Buy) | 100 | $0.00 | $0.00 |
| Sale | Common Stock | 200 | $256.00 | $51K |
| Sale | Common Stock | 100 | $256.00 | $26K |
| Exercise | Common Stock | 150 | $119.54 | $18K |
| Sale | Common Stock | 150 | $256.00 | $38K |
| Exercise | Common Stock | 100 | $119.54 | $12K |
| Sale | Common Stock | 100 | $256.00 | $26K |
Holdings After Transaction:
Stock Option (Right to Buy) — 2,620 contracts (Direct);
Common Stock — 15,808 shares (Direct)
Footnotes (3)
- F1. Adoption date of referenced 10b5-1(c) plan is: 03-06-2026
- F2. Multiple lots for the same price for this order have been combined.
- F3. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
Key Figures
Shares sold: 550 shares
Sale price: $256.00 per share
Options exercised: 250 shares
+4 more
7 metrics
Shares sold
550 shares
Total open-market sales of common stock on July 6, 2026
Sale price
$256.00 per share
Price for Generac common stock sales on July 6, 2026
Options exercised
250 shares
Total underlying shares from stock options exercised on July 6, 2026
Option exercise price
$119.54 per share
Strike price of exercised stock options
Shares held after
15,808 shares
Direct Generac common stock ownership after transactions
10b5-1 plan adoption date
March 6, 2026
Adoption date of referenced Rule 10b5-1(c) trading plan
Option expiration
March 1, 2033
Expiration date for reported stock option grants
Key Terms
Rule 10b5-1(c), Stock Option (Right to Buy), open-market sale, graded vesting schedule
4 terms
Rule 10b5-1(c) regulatory
"Adoption date of referenced 10b5-1(c) plan is: 03-06-2026"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
Stock Option (Right to Buy) financial
"security_title: Stock Option (Right to Buy) with underlying Common Stock"
open-market sale financial
"transaction_action: open-market sale with code S and price $256.0000"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
graded vesting schedule financial
"Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Generac (GNRC) executive Norman P. Taffe report in this Form 4?
Norman P. Taffe reported exercising stock options and selling Generac common shares. He exercised options for 250 shares and sold 550 shares in open-market trades on July 6, 2026, all under a pre-arranged Rule 10b5-1(c) trading plan.
What stock options did Norman P. Taffe exercise in Generac (GNRC)?
He exercised stock options covering 250 underlying shares of Generac common stock. The options had an exercise price of $119.54 per share and relate to grants with a graded vesting schedule and an expiration date of March 1, 2033, according to the filing.
Were Norman P. Taffe’s Generac (GNRC) trades made under a Rule 10b5-1 plan?
Yes. The Form 4 footnotes state that the transactions were effected pursuant to a Rule 10b5-1(c) trading plan. The adoption date of the referenced plan is March 6, 2026, indicating these trades were pre-arranged rather than discretionary market-timing decisions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
