Were Andrea Bortner’s Grocery Outlet (GO) share sales pre-planned under Rule 10b5-1?

Yes. The filing states the sales were effected under a previously adopted Rule 10b5-1 trading plan dated November 10, 2025. Such plans pre-schedule trades, indicating these sales followed an established program rather than discretionary timing decisions.

Grocery Outlet (GO) executive logs 1,851 pre-planned share sale

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Grocery Outlet Holding Corp. executive Andrea Renee Bortner reported an open-market sale of 1,851 shares of common stock at $7.00 per share on April 1, 2026. The sale was made under a previously adopted Rule 10b5-1 trading plan dated November 10, 2025.

After this transaction, Bortner directly holds 77,287 shares. An additional 44,468 shares are held indirectly by the Bortner Family Trust, where she serves as Trustee, giving her both direct and indirect exposure to the company’s stock while this filing reflects a relatively small, pre-planned sale.

Insider Trade Summary 10b5-1

Net Seller: 1,851 shares ($12,957)

Net Sell 2 txns

Insider Bortner Andrea Renee

Role See Remarks

Sold 1,851 shs ($13K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,851	$7.00	$13K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 77,287 shares (Direct); Common Stock — 44,468 shares (Indirect, By Trust)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan adopted November 10, 2025. Reflects shares directly held by the Bortner Family Trust of which Ms. Bortner is a Trustee.

Key Figures

Shares sold: 1,851 shares Sale price: $7.00 per share Direct holdings after sale: 77,287 shares +2 more

5 metrics

Shares sold 1,851 shares Open-market sale on April 1, 2026

Sale price $7.00 per share Price for 1,851 sold shares

Direct holdings after sale 77,287 shares Common stock directly held post-transaction

Indirect trust holdings 44,468 shares Common stock held by Bortner Family Trust

Net shares sold 1,851 shares Net-sell direction in transaction summary

Key Terms

Rule 10b5-1 trading plan, open-market sale, indirect, By Trust, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

indirect financial

"ownership_type: indirect"

By Trust financial

"nature_of_ownership: By Trust"

Bortner Family Trust financial

"Reflects shares directly held by the Bortner Family Trust of which Ms. Bortner is a Trustee."

Form 4 Insider Transactions: What Each Field Means →

04/02/2026 - 06:25 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Bortner Andrea Renee

(Last)

(First)

(Middle)

C/O GROCERY OUTLET HOLDING CORP.

5650 HOLLIS STREET

(Street)

EMERYVILLE

CALIFORNIA

94608

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Grocery Outlet Holding Corp. [ GO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	See Remarks

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/01/2026		S		1,851⁽¹⁾	D	$7	77,287	D
Common Stock								44,468	I	By Trust⁽²⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a previously adopted Rule 10b5-1 trading plan adopted November 10, 2025.

2. Reflects shares directly held by the Bortner Family Trust of which Ms. Bortner is a Trustee.

Remarks:

EVP, Chief Human Resources Officer

	/s/ Luke D. Thompson, Luke D. Thompson, Attorney-in-Fact	04/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Andrea Bortner report in this Grocery Outlet (GO) Form 4?

Andrea Renee Bortner reported an open-market sale of 1,851 Grocery Outlet common shares at $7.00 per share. This Form 4 also shows her updated holdings, including remaining direct shares and additional shares held indirectly through the Bortner Family Trust.

How many Grocery Outlet (GO) shares did Andrea Bortner sell and at what price?

She sold 1,851 shares of Grocery Outlet common stock at $7.00 per share. This is a relatively small transaction compared with the total shares she continues to hold directly and indirectly after the sale reported in the filing.

How many Grocery Outlet (GO) shares does Andrea Bortner hold after the reported sale?

After the sale, she directly holds 77,287 common shares. The filing also notes 44,468 additional shares are held indirectly by the Bortner Family Trust, where she is a Trustee, providing further exposure to Grocery Outlet stock through that trust structure.

What indirect Grocery Outlet (GO) holdings are reported for Andrea Bortner?

The Form 4 reports 44,468 Grocery Outlet common shares held indirectly “By Trust,” specifically the Bortner Family Trust. A footnote explains these shares are directly held by the trust, and Andrea Bortner serves as a Trustee for this family trust.

Does this Grocery Outlet (GO) Form 4 show any option exercises or derivative trades?

No. The filing only presents non-derivative common stock activity, specifically an open-market sale and updated holdings. The derivative section is empty, indicating there were no option exercises, conversions, or other derivative transactions reported in this Form 4.