Sundar Pichai scheduled 10b5-1 sales (GOOG) show repeated disposals

Rhea-AI Filing Summary

Sundar Pichai and the Pichai Family Foundation reported multiple 10b5-1 sales of Class C common shares. The filings list repeated, pre-arranged dispositions between 01/07/2026 and 03/04/2026

Examples include sales by Sundar Pichai of 32,500 shares on several dates (e.g., 03/04/2026 for $9,859,681.00) and by the Pichai Family Foundation of 4,000 shares on the same dates (e.g., 03/04/2026 for $1,213,113.60).

Insights

Corporate Governance Analyst

Routine, pre-arranged insider dispositions under 10b5-1 are reported for Sundar Pichai and an affiliated foundation.

The entries show scheduled 10b5-1 sales of 32,500 shares by Sundar Pichai and 4,000 shares by the Pichai Family Foundation on multiple dates between 01/07/2026 and 03/04/2026. Each row pairs a share count with a cash amount.

These filings document executed plan transactions; subsequent filings would show if further plan activity occurs. Cash‑flow recipients are the selling holders as shown; broader governance implications are not stated in the excerpt.

Equity Capital Markets Specialist

Sales were effected via pre-arranged 10b5-1 schedules, showing repeated, similar-sized dispositions across weeks.

The data lists multiple same-size trades: 32,500 shares by Sundar Pichai and 4,000 shares by the Pichai Family Foundation, with per-trade proceeds like $9,859,681.00 and $1,213,113.60 on 03/04/2026. The pattern suggests systematic execution.

Timing and method are explicit as 10b5-1 sales; impact on outstanding float or dilution is not provided in this excerpt.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4000	1237640.00	543800000	03/18/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	04/25/2018	Restricted Stock Units	Issuer			4000	04/25/2018	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	03/04/2026	4000	1213113.60
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	03/04/2026	32500	9859681.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	02/18/2026	4000	1215662.80
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	02/18/2026	32500	9877260.25
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	02/04/2026	4000	1341962.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	02/04/2026	32500	10893216.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/21/2026	4000	1308570.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/21/2026	32500	10637315.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/07/2026	4000	1284187.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/07/2026	32500	10439471.25

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What 10b5-1 sales did GOOG report for Sundar Pichai?

The filing shows Sundar Pichai sold 32,500 shares on multiple dates between 01/07/2026 and 03/04/2026, including a sale on 03/04/2026 for $9,859,681.00 under pre-arranged plans.

What sales did the Pichai Family Foundation report in the GOOG filing?

The Pichai Family Foundation sold 4,000 shares on the same set of dates between 01/07/2026 and 03/04/2026, including a 03/04/2026 sale generating $1,213,113.60 per the excerpt.

Were the reported GOOG transactions part of a trading plan?

Yes. The excerpt explicitly labels these as 10b5-1 Sales, indicating the dispositions were executed under pre-arranged trading plans rather than ad hoc open-market trades.

Do the filings state how proceeds were used for the GOOG sales?

The entries pair share counts with proceeds amounts for each trade, but the excerpt does not describe any use of proceeds or how the selling holders applied the cash.