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Alphabet (GOOG) Form 144 Discloses 600 Class C Shares for Sale via UBS

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144

Rhea-AI Filing Summary

Form 144 notice for Alphabet Inc. (GOOG) shows proposed sale of 600 Class C common shares through UBS Financial Services on Nasdaq, with an aggregate market value of $149,663.70 and an approximate sale date of 09/15/2025. The securities reported were acquired as stock awards in December 2023, January 2024, and February 2024 totaling 600 shares reported here (127, 405, and 68 shares respectively). The filing also discloses three prior sales by the John L Hennessy and Andrea J Hennessy Revocable Trust in July and August 2025 totaling 2,000 shares with gross proceeds of $395,090.46. The filer certifies no undisclosed material adverse information.

Positive

  • Acquisition details provided for the shares (dates and award amounts) which supports Rule 144 compliance
  • Broker and exchange identified (UBS Financial Services; Nasdaq), enabling clear execution path
  • Prior sales disclosed for the same related parties, aiding transparency about recent dispositions

Negative

  • Limited size and routine nature — the disclosed sale (600 shares, ~$150k) is not material to Alphabet at scale
  • Some filer/issuer identifying fields are blank in the provided text (e.g., filer CIK and issuer address not shown), reducing completeness of this excerpt

Insights

TL;DR: Insider intends to sell 600 Class C shares via UBS on 09/15/2025; recent trust sales totaled 2,000 shares.

The Form 144 provides required notice that 600 Class C common shares granted as stock awards in late 2023 and early 2024 are planned for sale through UBS Financial Services with an indicated market value of $149,663.70. The filing lists three recent trust sales (400, 1,000, 600 shares) in July–August 2025 yielding $395,090.46, which are relevant to aggregation and customary disclosure of prior dispositions. The representation that no material nonpublic information is known is included as required. This is a routine insider disposition notice rather than an operational disclosure.

TL;DR: Filing appears procedurally complete for a Rule 144 sale; acquisitions were stock awards, and signature representation is included.

The document identifies the acquisition dates and types (stock awards) for the shares proposed for sale, and names the broker and exchange. It also documents prior trust sales in the prior three months, which is important for compliance and aggregation under Rule 144. The filing contains the standard certification regarding material nonpublic information. No governance irregularities or missing seller identities are apparent from the disclosed fields.

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

FAQ

What does the Form 144 filed for GOOG report?

The notice reports a proposed sale of 600 Class C common shares via UBS on Nasdaq with an aggregate market value of $149,663.70 and an approximate sale date of 09/15/2025.

How were the 600 shares acquired according to the filing?

The filing states the shares were received as stock awards on 12/25/2023 (127 shares), 01/25/2024 (405 shares), and 02/25/2024 (68 shares).

Were there any recent related sales disclosed?

Yes. The John L Hennessy and Andrea J Hennessy Revocable Trust sold 400 shares on 07/14/2025, 1,000 shares on 08/08/2025, and 600 shares on 08/13/2025, totaling 2,000 shares and gross proceeds of $395,090.46.

Which broker is named for the proposed sale?

The broker listed is UBS Financial Services, Inc. with an address at 11 Madison Avenue, New York, NY.

Does the filer represent possession of material nonpublic information?

By signing the notice, the person represents they do not know any material adverse information
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