GOOG insider files Form 144 to sell 17,816 Class C shares valued at $4.4M

Rhea-AI Filing Summary

Form 144 filing for Alphabet Inc. (GOOG) shows a proposed sale of 17,816 shares of Common Class C stock through Morgan Stanley Smith Barney, scheduled approximately on 09/29/2025, with an aggregate market value of $4,403,758.88. The filing reports 543,000,000 shares outstanding. The shares were acquired as restricted stock units (RSUs) from the issuer on 09/25/2025 and the acquisition/payment date is the same. The filing also discloses a prior sale in the past three months: 23,820 Class C shares sold on 08/04/2025 with gross proceeds of $4,637,785.02 by an account identified as the trustee of the Arete Trust. The filer certifies they do not possess undisclosed material adverse information and references Rule 10b5-1 plan/instruction language.

Positive

• Full Rule 144 disclosure provided including broker, share counts, aggregate value, and acquisition details
• Acquisition method documented as RSUs, with acquisition and payment dates specified

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider disposition filing documenting RSU acquisition and a planned sale; no additional financial data provided.

The Form 144 documents a proposed sale of 17,816 Class C shares valued at approximately $4.4 million, acquired as RSUs four days prior to the planned sale date. It also lists a prior disposal of 23,820 shares generating about $4.64 million. For investors, this filing provides transparency about insider selling activity but contains no operational or earnings information to alter valuation models. Absent broader context on insider holdings or any Rule 10b5-1 plan details, the filing is informational rather than materially transformative.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements; includes representations on lack of material nonpublic information.

The document meets disclosure norms by identifying the broker, number of shares, acquisition method (RSUs), acquisition and planned sale dates, and prior recent sales. The explicit representation that the seller is unaware of undisclosed material adverse information and the reference to Rule 10b5-1 language are standard governance controls. The filing lacks details on any written trading plan adoption date, which would clarify safe-harbor reliance if applicable.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	17816	4403758.88	543000000	09/29/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	09/25/2025	Restricted Stock Units	Issuer			17816	09/25/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JOHN KENT WALKER JR, TTEE OF THE ARETE TRUST, UAD 8/22/2001 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/04/2025	23820	4637785.02

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Alphabet's (GOOG) Form 144 disclose about the proposed sale?

The filing discloses a proposed sale of 17,816 Class C shares through Morgan Stanley Smith Barney on 09/29/2025 with an aggregate market value of $4,403,758.88.

How were the shares being sold acquired according to the filing?

The shares were acquired as restricted stock units (RSUs) from the issuer on 09/25/2025, with the acquisition and payment date listed as 09/25/2025.

Does the Form 144 show any recent sales by the same account?

Yes. It reports a prior sale of 23,820 Class C shares on 08/04/2025 with gross proceeds of $4,637,785.02 by an account identified as the trustee of the Arete Trust.

Which broker is handling the proposed sale in the filing?

The filing names Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY as the broker.

Does the filer state they have material nonpublic information?

The filer represents by signing the notice that they do not know any material adverse information about the issuer that has not been publicly disclosed and references Rule 10b5-1 plan language.