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[Form 4] Alphabet Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4
Rhea-AI Filing Summary

Alphabet (GOOG): CEO and Director Sundar Pichai reported open-market sales of 32,500 Class C shares on 11/05/2025 at weighted average prices within disclosed ranges from $277.97 to $287.03. Following these transactions, he directly owned 2,337,119 Class C shares and 227,560 Class A shares, plus 74,874 Class C GSUs that vest quarterly as described. The trades were effected under a Rule 10b5-1 trading plan adopted on December 2, 2024.

Positive
  • None.
Negative
  • None.

Insights

Routine 10b5-1 insider sales; informational, not thesis-changing.

Sundar Pichai executed open-market sales totaling 32,500 Class C shares on 11/05/2025 via multiple tranches at weighted average prices within disclosed ranges of $277.97 to $287.03.

The filing states the transactions were made under a Rule 10b5-1 plan adopted on December 2, 2024, indicating pre-set instructions. He continues to hold 2,337,119 Class C, 227,560 Class A, and 74,874 Class C GSUs subject to the vesting schedule.

As a Form 4 event, this is typically administrative. Actual market impact depends on trading volumes and holder decisions; the document provides ranges and post-transaction ownership for context.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Pichai Sundar

(Last) (First) (Middle)
C/O ALPHABET INC.
1600 AMPHITHEATRE PKWY

(Street)
MOUNTAIN VIEW CA 94043

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Alphabet Inc. [ GOOGL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/05/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class C Capital Stock 11/05/2025 S 1,400 D $278.52(1) 2,368,219 D
Class C Capital Stock 11/05/2025 S 1,600 D $279.49(2) 2,366,619 D
Class C Capital Stock 11/05/2025 S 970 D $280.39(3) 2,365,649 D
Class C Capital Stock 11/05/2025 S 500 D $281.47(4) 2,365,149 D
Class C Capital Stock 11/05/2025 S 3,791 D $283.19(5) 2,361,358 D
Class C Capital Stock 11/05/2025 S 14,192 D $283.82(6) 2,347,166 D
Class C Capital Stock 11/05/2025 S 9,947 D $284.81(7) 2,337,219 D
Class C Capital Stock 11/05/2025 S 100 D $286.03(8) 2,337,119 D
Class A Common Stock 227,560 D
Class C Google Stock Units(9) 74,874 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.97 to $278.97, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (8) to this Form 4.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.98 to $279.98, inclusive.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.02 to $281.02, inclusive.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.03 to $282.03, inclusive.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.41 to $283.41, inclusive.
6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.41to $284.41, inclusive.
7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.41 to $285.41, inclusive.
8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $286.03 to $287.03, inclusive.
9. Class C GSUs entitle the Reporting Person to receive one share of Alphabet Inc. Class C capital stock for each share underlying the GSU as GSU vests. 1/12th of the GSU vested on March 25, 2023 and an additional 1/12th of the GSU will vest quarterly thereafter until the GSUs are fully vested, subject to continuing employment on the applicable vesting dates.
Remarks:
All transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on December 2, 2024.
/s/ Fadillah Badar, as Attorney-in-Fact for Sundar Pichai 11/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Alphabet shares did Sundar Pichai sell (GOOG)?

He sold 32,500 shares of Class C capital stock across multiple transactions.

On what date did Pichai’s Alphabet share sales occur?

The transactions were executed on 11/05/2025.

What were the price ranges for Pichai’s Alphabet stock sales?

Weighted average prices fell within disclosed ranges from $277.97 to $287.03.

What are Pichai’s Alphabet holdings after the reported sales?

He directly owned 2,337,119 Class C shares, 227,560 Class A shares, and 74,874 Class C GSUs.

Was the transaction made under a Rule 10b5-1 plan?

Yes. All transactions were effected under a Rule 10b5-1 trading plan adopted on December 2, 2024.

What is Sundar Pichai’s role at Alphabet (GOOG)?

He is Chief Executive Officer and a Director of Alphabet Inc.
Alphabet Inc

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Internet Content & Information
Services-computer Programming, Data Processing, Etc.
Link
United States
MOUNTAIN VIEW