[144] Alphabet Inc. SEC Filing

Rhea-AI Filing Summary

Form 144 notice for Alphabet Inc. (GOOGL) reports proposed and recent sales of Class C common shares by Sundar Pichai and the Pichai Family Foundation under Rule 144 and 10b5-1 plans. The filing lists a proposed sale of 4,000 Class C shares through Morgan Stanley Smith Barney with an aggregate market value of $1,005,680 and shows multiple 10b5-1 sales between 06/18/2025 and 09/03/2025: Sundar Pichai sold 32,500 shares on several dates and the Pichai Family Foundation sold 4,000 shares on those same dates, producing gross proceeds ranging from roughly $706,904 to $7,466,351 per trade. Acquired shares were from restricted stock units dated 04/25/2018.

Positive

• Sales executed under documented 10b5-1 plans, indicating pre-planned, rule-compliant dispositions
• Form 144 filed for proposed sale, meeting disclosure requirements

Negative

• Large aggregate insider sales over recent months with gross proceeds in the multi-million-dollar range
• Potential perception risk from significant executive and foundation share sales, which some investors may view negatively

Insights

Financial Analyst

TL;DR: Routine insider disposals via 10b5-1 plans, sizable in absolute dollars but consistent with planned diversification.

The reported transactions show systematic sales executed under 10b5-1 arrangements and a Form 144 notice for an additional planned sale. Aggregated gross proceeds across listed trades total multiple millions, reflecting notable but non-unique insider liquidity events for a large-cap company. Because the shares were acquired as restricted stock units in 2018 and sales are processed through established broker arrangements, these appear compliance-driven rather than an ad-hoc cash-raising event. For investors, this is informative about insider liquidity but does not by itself indicate operational changes.

Corporate Governance Expert

TL;DR: The filing documents compliant, pre-planned insider sales; disclosure aligns with Rule 144 and 10b5-1 requirements.

Multiple entries identify 10b5-1 sales by Sundar Pichai and the Pichai Family Foundation and a new Form 144 filing for 4,000 Class C shares to be sold via Morgan Stanley Smith Barney. The signature and representation language indicate the seller affirms no undisclosed material adverse information. From a governance perspective, use of 10b5-1 plans and timely Form 144 filings demonstrate adherence to insider trading protocols and disclosure obligations.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4000	1005680.00	5430000000	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	04/25/2018	Restricted Stock Units	Issuer			4000	04/25/2018	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	09/03/2025	4000	918749.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	09/03/2025	32500	7466351.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	4000	799906.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	32500	6497309.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	4000	784810.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	32500	6377416.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	4000	737474.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	32500	5992187.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	4000	714089.60
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	32500	5801978.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	4000	706904.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	32500	5742122.75

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did the Form 144 for GOOGL report?

The Form 144 reported a proposed sale of 4,000 Class C shares through Morgan Stanley Smith Barney with an aggregate market value of $1,005,680, approx. sale date 09/17/2025.

Who conducted recent 10b5-1 sales in the filing?

Sundar Pichai and the Pichai Family Foundation executed multiple 10b5-1 sales of Class C shares between 06/18/2025 and 09/03/2025.

How many shares and proceeds were involved in recent trades?

Each listed Sundar Pichai trade was 32,500 shares with gross proceeds per trade ranging from about $5.74 million to $7.47 million; each Foundation trade was 4,000 shares with proceeds roughly $706,904 to $918,749.

When were the shares being sold originally acquired?

The shares were acquired as restricted stock units on 04/25/2018 according to the filing.

Through what broker are the proposed sales planned?

Morgan Stanley Smith Barney LLC Executive Financial Services is listed as the broker for the proposed 4,000-share sale.