STOCK TITAN

Canada Goose (NYSE: GOOS) CEO adopts 350,000-share automatic sale plan

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Canada Goose Holdings Inc. reports that its Chief Executive Officer and Chair, Dani Reiss, has established an automatic securities disposition plan (ASDP) for pre-arranged sales of subordinate voting shares. The plan allows for the sale of up to 350,000 subordinate voting shares, representing approximately 0.36% of the Company’s issued and outstanding subordinate voting and multiple voting shares. The ASDP will become effective on the later of 90 days from this announcement or the second trading day after Canada Goose files interim financial statements for the quarter ending June 28, 2026, and sales are expected to occur over a 12‑month period at prevailing market prices. The plan covers only subordinate voting shares, not Mr. Reiss’s multiple voting shares, and is administered by an independent agent following written, pre-set instructions, including minimum trade prices. The Ontario Securities Commission has granted Mr. Reiss a prospectus exemption for these sales, and related disclosure will be made through Form 45‑102F1 on SEDAR+ and transaction reporting on SEDI.

Positive

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Maximum shares under ASDP 350,000 shares Subordinate voting shares that may be sold under CEO plan
Equity percentage 0.36% Portion of issued and outstanding subordinate and multiple voting shares
Plan duration 12 months Expected period over which ASDP sales may occur
Quarter end reference date June 28, 2026 Quarter-end whose interim statements affect ASDP effective date
OSC decision date May 13, 2026 Date of Ontario Securities Commission prospectus exemption decision
Waiting period 90 days Minimum period from announcement before ASDP becomes effective
automatic securities disposition plan financial
"established an automatic securities disposition plan (ASDP) in accordance with applicable United States and Canadian securities legislation"
An automatic securities disposition plan is a pre-set program that sells or transfers a person’s or entity’s shares on a scheduled or trigger-based routine without further decisions at the time of each sale. It matters to investors because such plans increase the predictability of when new shares may enter the market—like an automatic bill payment for stock—reducing questions about insider timing and helping assess potential short-term pressure on a company’s share price.
multiple voting shares financial
"representing approximately 0.36% of the issued and outstanding subordinate voting and multiple voting shares of the Company"
Shares that carry more votes per share than regular shares, giving their holders greater control over corporate decisions such as board elections and major strategic moves. For investors this matters because a small group holding multiple voting shares can steer the company’s direction irrespective of economic ownership, similar to a few people holding the keys to a car even if many others own parts of it, which affects governance risk and influence on value.
prospectus requirement regulatory
"exempting Mr. Reiss from the prospectus requirement under Canadian securities legislation with respect to sales of subordinate voting shares"
Form 45-102F1 regulatory
"Mr. Reiss will file on the date hereof a Form 45-102F1 (Notice of Intention to Distribute Securities under Section 2.8 of National Instrument 45-102 Resale of Securities)"
Staff Notice 55-317 regulatory
"pursuant to the recommended practices set forth in Staff Notice 55-317 Automatic Securities Disposition Plans of the Canadian Securities Administrators"
National Instrument 45-102 regulatory
"under Section 2.8 of National Instrument 45-102 Resale of Securities"
 
 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16

OF THE SECURITIES EXCHANGE ACT OF 1934

For the month of May, 2026

Commission File Number: 001-38027

 

 

CANADA GOOSE HOLDINGS INC.

(Translation of registrant’s name into English)

 

 

100 Queen’s Quay East, 22nd Floor

Toronto, Ontario, Canada

(Address of principal executive office)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒    Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

 

 
 


EXHIBIT INDEX

 

Exhibit

No.

  

Description

99.1    Press release of Canada Goose Holdings Inc., dated March 27, 2026.


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Canada Goose Holdings Inc.
By:   /s/ Neil Bowden

Name:

 

Neil Bowden

Title:

 

Chief Financial Officer

Date: March 28, 2026

Exhibit 99.1

 

LOGO

Automatic Securities Disposition Plan Established by Canada Goose Chief Executive Officer

TORONTO, ON (May 27, 2026) – Canada Goose Holdings Inc. (“Canada Goose” or the “Company”) (NYSE:GOOS, TSX:GOOS) today announced that its Chief Executive Officer and Chair of the board of directors, Dani Reiss, established an automatic securities disposition plan (ASDP) in accordance with applicable United States and Canadian securities legislation and the Company’s internal policies.

The ASDP permits trades to be made in accordance with pre-arranged instructions given when Mr. Reiss was not in possession of any material undisclosed information. The ASDP will be effective on the later of (i) 90 days following the date hereof, and (ii) the second trading day following the date on which the Company has filed its interim financial statements for the quarter ending June 28, 2026. Sales of the subordinate voting shares under the ASDP may only commence as of such effective date.

Up to 350,000 subordinate voting shares, representing approximately 0.36% of the issued and outstanding subordinate voting and multiple voting shares of the Company, may be sold under the ASDP implemented by Mr. Reiss. The ASDP is designed to allow for an orderly disposition of the subordinate voting shares, including those to be issued upon the exercise or settlement of equity-based compensation arrangements, at prevailing market prices over the course of the 12 month period that sales under the ASDP are expected to take place. The ASDP will not provide for any conversion or sale of multiple voting shares of the Company owned by Mr. Reiss.

Mr. Reiss has provided pre-arranged instructions in writing to the independent agent administering the ASDP, including the number of securities to be sold and setting out minimum trade prices. Sales, if any, will occur under the ASDP subject to such pre-arranged instructions. The ASDP prohibits the agent administering the ASDP from consulting with Mr. Reiss regarding any sales under the ASDP and prohibits Mr. Reiss from disclosing to the agent any information concerning the Company that might influence the execution of the ASDP. The ASDP has been authorized and established in the form approved by the Company, and contains meaningful restrictions on the ability of Mr. Reiss to amend, suspend or terminate the ASDP.

The Ontario Securities Commission issued a decision document dated May 13, 2026 exempting Mr. Reiss from the prospectus requirement under Canadian securities legislation with respect to sales of subordinate voting shares under the ASDP. In accordance with the conditions set forth in such decision document, Mr. Reiss will file on the date hereof a Form 45-102F1 (Notice of Intention to Distribute Securities under Section 2.8 of National Instrument 45-102 Resale of Securities) on SEDAR+.

This announcement is made and will be available on SEDAR+ at www.sedarplus.ca pursuant to the recommended practices set forth in Staff Notice 55-317 Automatic Securities Disposition Plans of the Canadian Securities Administrators. Information regarding the ASDP and transactions thereunder, as the case may be, may be accessed on SEDI at www.sedi.ca.


About Canada Goose Holdings Inc.

Canada Goose is dedicated to empowering discovery and pushing boundaries in design, functionality, and style. Inspired by our Canadian heritage, we craft high-performance outerwear, apparel, footwear, and accessories that elevate craftsmanship and embrace individuality. Rooted in resilience and driven by a pioneering spirit, we embolden explorers to thrive in all environments while preserving the planet they roam. For more information, visit www.canadagoose.com.

Investors:

ir@canadagoose.com

Media:

media@canadagoose.com

FAQ

What did Canada Goose (GOOS) announce regarding its CEO's share sales?

Canada Goose announced that CEO and Chair Dani Reiss established an automatic securities disposition plan to sell up to 350,000 subordinate voting shares. The plan uses pre-set instructions and an independent agent, operating over about 12 months at prevailing market prices.

How significant is the planned share sale under Canada Goose (GOOS) CEO’s ASDP?

The plan permits sales of up to 350,000 subordinate voting shares, about 0.36% of Canada Goose’s issued and outstanding subordinate and multiple voting shares. This represents a relatively small portion of the company’s total equity base based on the disclosed percentage.

When can sales under the Canada Goose (GOOS) CEO’s ASDP begin?

Sales may begin on the later of 90 days after the ASDP announcement or the second trading day after Canada Goose files interim financial statements for the quarter ending June 28, 2026. Trading then may occur over an expected 12‑month period.

Does the Canada Goose (GOOS) CEO’s ASDP include multiple voting shares?

The ASDP only covers subordinate voting shares and does not provide for any conversion or sale of multiple voting shares owned by Dani Reiss. This means his higher-vote equity holdings are unaffected by the automatic disposition plan as described.

What regulatory approvals or exemptions apply to the Canada Goose (GOOS) ASDP?

The Ontario Securities Commission issued a May 13, 2026 decision exempting Dani Reiss from the prospectus requirement for ASDP sales. In line with this, he will file Form 45‑102F1 on SEDAR+, and transactions, if any, will be reported on SEDI.

How is the Canada Goose (GOOS) CEO restricted under the ASDP?

Dani Reiss gave written, pre-arranged instructions specifying sale amounts and minimum trade prices, and cannot guide the executing agent on individual trades. The plan also includes meaningful limits on his ability to amend, suspend, or terminate the arrangement.

Filing Exhibits & Attachments

1 document