[Form 3] Goosehead Insurance, Inc. Initial Statement of Beneficial Ownership

Rhea-AI Filing Summary

Emily Marie Jones Trust filed an initial Form 3 reporting beneficial ownership in Goosehead Insurance, Inc. (GSHD). The filing discloses 9,787 shares of Class B common stock held directly and corresponding LLC units convertible into Class A common stock. The reporting person notes a Voting Agreement dated February 24, 2021 that may make it part of a group that collectively owns more than 10% of outstanding Class A common stock. The Form 3 reports the triggering event date as 08/22/2025 and is signed by an attorney-in-fact on 08/26/2025.

Positive

• Transparent disclosure of initial beneficial ownership and conversion mechanics into Class A common stock
• Voting Agreement disclosed, informing investors that related parties may aggregate to own more than 10% of Class A shares

Negative

• None.

Insights

Corporate Governance Expert

TL;DR Disclosure shows a trust holding convertible units and potential group control exceeding 10%, relevant for governance and shareholder voting dynamics.

The Form 3 is a routine initial ownership disclosure but includes a Voting Agreement that could align multiple holders and aggregate to greater than 10% of Class A voting power. That grouping is material for control considerations and proxy voting outcomes. The filing properly identifies direct holdings and conversion mechanics.

Securities Analyst

TL;DR The filing documents a small direct stake with conversion rights and notes a group that may surpass the 10% ownership threshold in Class A shares.

This is primarily a regulatory transparency filing rather than an operational development. The numeric position reported (9,787 Class B shares) is modest on its own, but the Voting Agreement disclosure is notable because aggregated group ownership above 10% can influence shareholder proposals and liquidity for certain holders.

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person^*

Emily Marie Jones Trust

(Last) (First) (Middle)

C/O GOOSEHEAD INSURANCE, INC.

1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)

WESTLAKE TX 76262

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
08/22/2025

3. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)	X	Other (specify below)
			Member of 10% owner group

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class B Common Stock	9,787	D(1)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
LLC Units in Goosehead Financial, LLC	(2)	(2)	Class A Common Stock	9,787	$0	D

Explanation of Responses:

1. The reporting person disclaims beneficial ownership of the securities reported herein except to the extent of its pecuniary interest in them.

2. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Remarks:

By virtue of being party to a Voting Agreement, dated February 24, 2021 (the "Voting Agreement"), the reporting person on this Form 3 may be deemed to be a member of a "group" for purposes of Section 13(d) of the Securities Exchange Act of 1934, as amended, with respect to the securities reported herein with the other parties who continue to be bound by the Voting Agreement, which such "group" beneficially owns, in the aggregate, more than 10% of the outstanding shares of Class A Common Stock. Together with the reporting person on this Form 3, the parties to the Voting Agreement are Mark E. Jones, Robyn Jones, P. Ryan Langston, Mark Jones Jr., CP Descendants' Trust, The Jones 2020 Irrevocable Trust, The Lanni Romney Spousal Lifetime Access Trust, The Lindy Langston Spousal Lifetime Access Trust, Nathan Romney, The Nathan Romney 2021 Family Trust, The Ryan Langston 2021 Family Trust, SLJ Dynasty Trust, Chick & The Bear Irrevocable Trust, SLJ 2023 Grantor Retained Annuity Trust, Alexandra Nicole Rogers Trust, Benjamin Douglas Jones Trust, Brendan Scot Jones Trust, and Joshua Thomas Jones Trust.

	/s/ John O'Connor, as Attorney-in-Fact for Emily Marie Jones Trust	08/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the Emily Marie Jones Trust report on Form 3 for GSHD?

The trust reported ownership of 9,787 shares of Class B common stock and LLC units convertible into Class A common stock, with a triggering event dated 08/22/2025.

Does the filing indicate any convertible securities for GSHD?

Yes. The filing states each LLC unit, together with a share of Class B common stock, may be converted into one share of Class A common stock at any time.

Is the reporting person part of a group with other shareholders in GSHD?

Yes. The filing discloses a Voting Agreement dated February 24, 2021 and states the parties to that agreement may collectively own more than 10% of Class A common stock.

When was the Form 3 signed and by whom?

The Form 3 was signed by John O'Connor, as Attorney-in-Fact for Emily Marie Jones Trust on 08/26/2025.

Does the Form 3 report any derivative securities with expiration dates?

No expiration dates are reported; the filing notes LLC units that do not expire and are convertible into Class A common stock.