GSHD trustees convert LLC units and sell 108,320 Class A shares at ~$86–$90
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Goosehead Insurance insiders sold and converted LLC units into publicly tradable Class A shares on August 12-13, 2025. The Mark & Robyn Jones Descendants Trust and trustees Mark Evan Jones and Robyn Mary Elizabeth Jones converted 48,320 and 60,000 LLC units (each convertible into one Class A share) and then sold a combined 108,320 Class A shares in multiple transactions at weighted-average prices reported in footnotes, with execution prices spanning roughly $86.00 to $90.27. The filings show the trust and the individual trustees retain substantial indirect holdings via Class B shares and LLC units.
Positive
- Clear disclosure of conversions and sales with footnotes detailing price ranges and execution structure
- Trustees and trust retain substantial indirect holdings through Class B shares and LLC units, showing continued ownership interest
Negative
- Material disposition of 108,320 Class A shares sold on August 12-13, 2025, which increases available float
- Sales executed at prices across a broad range (~$86.00 to $90.27), indicating multiple tranches rather than a single block sale
Insights
TL;DR: Trustees converted 108,320 LLC units to Class A and sold them at ~$86–$90, signaling monetization of vested, convertible holdings.
The Form 4 discloses two conversion events (48,320 and 60,000 LLC units) and subsequent sales totaling 108,320 Class A shares executed on August 12-13, 2025. Sales occurred in multiple tranches at weighted-average prices within ranges documented in the footnotes. These transactions increased the float by converting LLC units to Class A and realized proceeds for the selling trust/trustees. The filings also show remaining indirect holdings in Class B shares and LLC units, indicating continuing ownership influence.
TL;DR: Insider conversions and sales were disclosed and signed by attorney-in-fact; transactions appear routine but notable for scale.
The Form 4 is properly executed by an attorney-in-fact and includes detailed footnotes disclosing price ranges and the trust/ trustee relationships. The combined sale of 108,320 shares is material in size relative to a single insider event but is documented as conversions of LLC units followed by sales. The filing clarifies direct and indirect ownership and preserves transparency about beneficiary relationships and conversion mechanics.
Insider Trade Summary
Net Seller: 108,320 shares ($9,502,809)
Net Sell
22 txns
Insider
Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role
10% Owner | Executive Chairman | Director, 10% Owner
Sold
108,320 shs ($9.50M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC | 60,000 | $0.00 | -- |
| Conversion | Class B Common Stock | 60,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 60,000 | $0.00 | -- |
| Sale | Class A Common Stock | 19,896 | $86.44 | $1.72M |
| Sale | Class A Common Stock | 4,445 | $87.36 | $388K |
| Sale | Class A Common Stock | 9,565 | $88.65 | $848K |
| Sale | Class A Common Stock | 21,919 | $89.48 | $1.96M |
| Sale | Class A Common Stock | 4,175 | $90.09 | $376K |
| Conversion | LLC Units in Goosehead Financial, LLC | 48,320 | $0.00 | -- |
| Conversion | Class B Common Stock | 48,320 | $0.00 | -- |
| Conversion | Class A Common Stock | 48,320 | $0.00 | -- |
| Sale | Class A Common Stock | 17,302 | $86.47 | $1.50M |
| Sale | Class A Common Stock | 29,903 | $87.45 | $2.62M |
| Sale | Class A Common Stock | 1,115 | $88.06 | $98K |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
LLC Units in Goosehead Financial, LLC — 7,236,363 shares (Direct);
Class B Common Stock — 7,236,363 shares (Direct);
Class A Common Stock — 60,000 shares (Direct);
LLC Units in Goosehead Financial, LLC — 1,766,355 shares (Indirect, By Trust);
Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (1)
- Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.02 to $87.01, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.02 to $88.00, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.02 to $88.10, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.00 to $86.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.00 to $87.97, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.00 to $88.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.00 to $89.99, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.27, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
FAQ
What transactions did Goosehead (GSHD) insiders report on Aug 12-13, 2025?
The filing reports conversions of 48,320 and 60,000 LLC units into Class A shares and subsequent sales totaling 108,320 Class A shares executed on August 12-13, 2025.
Who are the reporting persons on this Form 4 for GSHD?
The reporting persons are the Mark & Robyn Jones Descendants Trust 2014 and trustees Mark Evan Jones and Robyn Mary Elizabeth Jones, with filings signed by John O'Connor as attorney-in-fact.
Did the insiders retain any ownership after these transactions?
Yes. The filing discloses continued direct and indirect holdings via Class B Common Stock and LLC Units; specific indirect holdings (e.g., 1,766,355 LLC units by trust) are reported in the filing.
Were the transactions conversions or purchases from the company?
They were conversions of LLC Units into Class A Common Stock followed by sales; the conversions are listed as Code C (conversion) and the sales as Code S (sale).