Hamilton Beach (NYSE: HBB) CFO unloads 3,000 company shares

Rhea-AI Filing Summary

Hamilton Beach Brands Holding Co (HBB) reported an insider transaction by Sarah M. Cunningham, Sr. VP and Chief Financial Officer. On 2026-08-27, she sold 3,000 shares of Class A Common Stock at $32.50 per share in an open market or private transaction, and now directly holds 39,430 shares.

Insider Trade Summary

Net Seller: 3,000 shares

Net Sell 1 txn

Insider Cunningham Sarah M

Role Sr. VP Chief Financial Officer

Sold 3,000 shs ($98K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	3,000	$32.50	$98K

Holdings After Transaction: Class A Common Stock — 39,430 shares (Direct)

Key Figures

Shares sold: 3,000 shares of Class A Common Stock Sale price per share: $32.50 per share Shares held after transaction: 39,430 shares

3 metrics

Shares sold 3,000 shares of Class A Common Stock Sale transaction on 2026-08-27

Sale price per share $32.50 per share Price for the 3,000 shares sold on 2026-08-27

Shares held after transaction 39,430 shares Direct ownership by the CFO following the 2026-08-27 sale

FAQ

What insider transaction did HBB report in this Form 4?

Hamilton Beach Brands Holding Co reported that its CFO, Sarah M. Cunningham, sold 3,000 shares of Class A Common Stock on 2026-08-27 in a sale categorized as an open market or private transaction.

At what price were the HBB shares sold in this Form 4?

The reported sale by HBB’s CFO was executed at a price of $32.50 per share for 3,000 shares of Class A Common Stock.

How many HBB shares does the reporting officer hold after this transaction?

After the reported sale, HBB’s CFO directly holds 39,430 shares of Hamilton Beach Brands Holding Co Class A Common Stock.

Who is the insider involved in the latest HBB Form 4?

The insider is Sarah M. Cunningham, who serves as Sr. VP Chief Financial Officer of Hamilton Beach Brands Holding Co and reported a sale of 3,000 shares of Class A Common Stock.

Was the HBB insider sale reported under a Rule 10b5-1 trading plan?

No. The Form 4 indicates the Rule 10b5-1 checkbox is not affirmed, so the reported 3,000-share sale by HBB’s CFO is not identified there as being made under a Rule 10b5-1 trading plan.

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Available on EDGAR 08/28/2026 - 07:02 PM Accepted by SEC EDGAR 08/28/2026 - 07:02 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cunningham Sarah M

(Last) (First) (Middle)

4421 WATERFRONT DRIVE

(Street)

GLEN ALLEN VIRGINIA 23060

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Hamilton Beach Brands Holding Co [ HBB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Sr. VP Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/27/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/27/2026		S		3,000	D	$32.5	39,430	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Brent A. Ashley, attorney-in-fact	08/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)