Hims & Hers (HIMS) Rule 144 Notice: Restricted Stock Vesting Sale

Rhea-AI Filing Summary

Form 144 filed relating to HIMS (HIMS): The notice reports a proposed sale of 2,571 Class A shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $114,486.63 and an approximate sale date of 08/25/2025. The shares were acquired on 06/15/2025 by Restricted Stock Vesting from the issuer and were paid as compensation. The filing lists multiple prior Class A sales by Soleil Boughton between 05/27/2025 and 08/11/2025, showing amounts and gross proceeds for each trade. Some issuer and filer identifying fields in the header are blank or not provided in the document.

Positive

• Disclosure compliance: The filer provides a Rule 144 notice with acquisition date, nature of acquisition, payment type and proposed sale details
• Vesting origin: The securities to be sold were acquired via restricted stock vesting and were paid as compensation, which is clearly stated
• Prior sale history provided: The filing lists seven prior Class A sales with dates, quantities and gross proceeds, increasing transparency

Negative

• Insider selling: Proposed sale and multiple recent sales by the same person may indicate insider liquidity rather than long-term holding
• Limited issuer/filer header data: Key filer and issuer header fields appear blank or not provided in the document, reducing immediate clarity for readers
• No context on holdings: The filing does not state total insider holdings or percentage ownership, preventing assessment of materiality

Insights

Corporate Governance Expert

TL;DR: Insider benefited from restricted stock vesting and is disposing of a small block of shares via Rule 144; filing documents prior sales.

The filing documents compliance with Rule 144 procedures for an insider sale of 2,571 Class A shares acquired on 06/15/2025 through restricted stock vesting and paid as compensation. The notice also itemizes several recent sales by the same person, including dates, quantities and gross proceeds. The disclosure supports transparency on insider selling activity but does not by itself indicate material corporate change.

Securities Analyst

TL;DR: Transaction size and values are disclosed; sale appears routine following vesting rather than a company-level event.

Reported aggregate market value for the proposed sale is $114,486.63 with prior realized gross proceeds shown across seven transactions from 05/27/2025 to 08/11/2025. These figures quantify insider liquidity but the filing lacks broader context such as total insider holdings or company market capitalization, so the investor impact cannot be assessed from this notice alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2571	114486.63	217641958	08/25/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	06/15/2025	Restricted Stock Vesting	Issuer			2571	06/15/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	05/27/2025	3233	180627.71
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/16/2025	5451	309616.80
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/17/2025	2572	153677.00
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/30/2025	2572	129886.00
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	07/14/2025	2572	122993.04
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	07/28/2025	2572	150976.40
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	08/11/2025	2572	132818.08

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What Class A securities and quantity does the HIMS Form 144 propose to sell?

The notice proposes sale of 2,571 Class A shares on the NYSE with aggregate market value $114,486.63.

When were the shares to be sold acquired and how were they acquired?

The shares were acquired on 06/15/2025 via restricted stock vesting from the issuer and payment was classified as compensation.

Who executed prior sales reported in the filing and what are the sale date range and totals?

Prior sales are listed for Soleil Boughton between 05/27/2025 and 08/11/2025, including seven transactions with reported gross proceeds per trade shown in the filing.

On what date is the approximate sale planned according to the Form 144?

The approximate date of sale is listed as 08/25/2025 for the proposed 2,571-share transaction.

Through which broker will the proposed sale be executed?

The filing names Fidelity Brokerage Services LLC, 900 Salem Street, Smithfield RI as the broker for the proposed sale.