[144] Hims & Hers Health, Inc. SEC Filing
Form 144 notice for Hims & Hers Health, Inc. (HIMS) reports a proposed sale of 8,410 Class A shares through Fidelity Brokerage Services on the NYSE with an aggregate market value of $424,705.00 and an approximate sale date of 09/17/2025. The shares were acquired on 09/15/2025 upon restricted stock vesting and the consideration is listed as compensation. The filing also discloses a prior sale by Irene Becklund of 8,485 Class A shares on 06/17/2025 for gross proceeds of $506,978.75. The notice includes the standard representation that the seller is not aware of undisclosed material adverse information.
- Sale originates from restricted stock vesting, indicating the shares were granted as compensation rather than purchased with nontransparent consideration
- Brokered sale via Fidelity shows standard market process and use of an established brokerage channel
- Insider sales disclosed: prior sale of 8,485 shares for $506,978.75 may be noted by investors as insider liquidity
- Filing lacks context on company performance, so the transaction cannot be assessed against operational or financial trends
Insights
TL;DR Insider restricted stock vested and an insider-proposed sale totaling ~8.4k shares (~$425k); a prior ~8.5k-share sale occurred in June.
The filing documents a routine Form 144 sale tied to restricted stock vesting with proceeds labeled as compensation, indicating these shares derived from employee awards rather than open-market purchases. The proposed sale size (~$425k) and the prior sale (~$507k) are modest relative to large-cap market caps and appear procedural. No additional financial metrics or company performance details are provided, limiting assessment to transactional disclosure.
TL;DR Transaction disclosure aligns with compliance obligations; vested restricted shares are being sold through a broker.
The notice states acquisition by restricted stock vesting and sale through Fidelity, which suggests compliance with Section 16/Rule 144 requirements. The representation that the seller lacks material nonpublic information is included. There is no indication of a trading plan adoption date or other governance actions in the filing, and no allegations or irregularities are evident from the disclosed tables.