Hippo CEO sells 5,000 shares under 10b5-1 plan

Hippo Holdings Inc. director and Chief Executive Officer Richard McCathron reported a sale of 5,000 shares of common stock on August 10, 2026 at $32.00 per share, characterized as a sale in the open market or a private transaction.

Rhea-AI Filing Summary

Hippo Holdings Inc. director and Chief Executive Officer Richard McCathron reported a sale of 5,000 shares of common stock on August 10, 2026 at $32.00 per share, characterized as a sale in the open market or a private transaction. The company notes the sales were effected under a Rule 10b5-1 trading plan dated August 29, 2025. Following this transaction, McCathron directly holds 580,433 shares of common stock, which the company discloses include 296,227 RSUs.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares

Net Sell 1 txn

Insider McCathron Richard

Role Chief Executive Officer

Sold 5,000 shs ($160K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	5,000	$32.00	$160K

Holdings After Transaction: Common Stock — 580,433 shares (Direct)

Footnotes (2)

1. F1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025.
2. F2. Includes 296,227 RSUs.

Key Figures

Shares sold: 5,000 shares Sale price per share: $32.00 per share Shares held after transaction: 580,433 shares +2 more

5 metrics

Shares sold 5,000 shares Non-derivative sale of common stock on August 10, 2026

Sale price per share $32.00 per share Price for the 5,000 shares of common stock sold

Shares held after transaction 580,433 shares Directly held by CEO Richard McCathron following the sale

RSUs included in holdings 296,227 RSUs Restricted Stock Units included within post-transaction direct holdings

Rule 10b5-1 plan date August 29, 2025 Date of the trading plan under which the sale was effected

Key Terms

Rule 10b5-1 trading plan, RSUs, Restricted Stock Units

3 terms

Rule 10b5-1 trading plan regulatory

"Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

RSUs financial

"Includes 296,227 RSUs."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

Restricted Stock Units financial

"Includes 296,227 RSUs."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Hippo Holdings Inc. (HIPO) report for Richard McCathron?

Hippo Holdings Inc. reported that CEO Richard McCathron sold 5,000 shares of common stock on August 10, 2026 at $32.00 per share, described as a sale in the open market or a private transaction.

Was the August 10, 2026 HIPO insider sale under a Rule 10b5-1 plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025, indicating the trades were pre-arranged under that plan rather than made on an ad hoc basis.

How many Hippo Holdings (HIPO) shares does CEO Richard McCathron hold after this sale?

After the reported transaction, CEO Richard McCathron directly holds 580,433 shares of Hippo Holdings common stock. The company further discloses that this amount includes 296,227 RSUs as part of his overall equity position.

What is the size of the Hippo Holdings (HIPO) insider sale in the Form 4 filing?

The Form 4 reports that CEO Richard McCathron sold 5,000 shares of Hippo Holdings common stock at a price of $32.00 per share. It is a single reported non-derivative transaction categorized as a sale in the open market or a private transaction.

Does the HIPO Form 4 mention Restricted Stock Units (RSUs) held by the CEO?

Yes. A footnote states that the 580,433 shares reported as directly held by CEO Richard McCathron include 296,227 RSUs, providing clarity on how much of his position is composed of Restricted Stock Units.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/12/2026 - 04:40 PM Accepted by SEC EDGAR 08/12/2026 - 04:39 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McCathron Richard

(Last) (First) (Middle)

C/O HIPPO HOLDINGS INC. 1 ALMADEN BLVD

SUITE 400

(Street)

SAN JOSE CALIFORNIA 95113

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Hippo Holdings Inc. [ HIPO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/10/2026		S(1)		5,000	D	$32	580,433(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025.

2. Includes 296,227 RSUs.

Remarks:

	/s /Guy Zeltser, Attorney-in-Fact for Richard McCathron	08/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)