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Hippo (NYSE: HIPO) CEO sells 5,000 shares in pre-set 10b5-1 plan

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Hippo Holdings Inc. Chief Executive Officer Richard McCathron executed an open-market sale of 5,000 shares of Common Stock at $26.05 per share. The transaction was carried out on April 9, 2026 pursuant to a pre-arranged Rule 10b5-1 trading plan dated August 29, 2025, indicating it was scheduled in advance rather than timed discretionarily.

Following this sale, McCathron directly holds 610,650 shares of Hippo common stock, which the disclosure notes include 343,868 restricted stock units (RSUs). The sale represents a small portion of his overall equity position and does not involve any derivative exercises or tax-withholding transactions in this filing.

Positive

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Insider McCathron Richard
Role Chief Executive Officer
Sold 5,000 shs ($130K)
Type Security Shares Price Value
Sale Common Stock 5,000 $26.05 $130K
Holdings After Transaction: Common Stock — 610,650 shares (Direct)
Footnotes (1)
  1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025. Includes 343,868 RSUs.
Shares sold 5,000 shares Open-market sale of Hippo common stock on April 9, 2026
Sale price $26.05 per share Price for the 5,000 Hippo common shares sold
Shares held after sale 610,650 shares CEO’s direct Hippo common stock holdings following the transaction
RSUs included in holdings 343,868 RSUs Restricted stock units included within the 610,650 reported shares
Transactions classified as sales 1 transaction Form 4 transaction summary shows one sale and no purchases
Net share change −5,000 shares Net effect of reported insider activity in this Form 4
Rule 10b5-1 trading plan financial
"Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
RSUs financial
"Includes 343,868 RSUs."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
McCathron Richard
(Last)(First)(Middle)
C/O HIPPO HOLDINGS INC. 1 ALMADEN BLVD
SUITE 400
(Street)
SAN JOSE CALIFORNIA 95113
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Hippo Holdings Inc. [ HIPO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/09/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/09/2026S(1)5,000D$26.05610,650(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Sales were effected pursuant to a Rule 10b5-1 trading plan dated August 29, 2025.
2. Includes 343,868 RSUs.
Remarks:
/s /Guy Zeltser, Attorney-in-Fact for Richard McCathron04/13/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Hippo (HIPO) report for CEO Richard McCathron?

Hippo reported that CEO Richard McCathron sold 5,000 shares of common stock. The shares were sold in an open-market transaction at $26.05 per share, documented in a Form 4 insider trading report filed for the company.

At what price did the Hippo (HIPO) CEO sell his shares on April 9, 2026?

The Hippo CEO sold his 5,000 shares at $26.05 per share. This price reflects the per-share amount reported in the Form 4 filing for the open-market sale of Hippo Holdings Inc. common stock.

How many Hippo (HIPO) shares does the CEO hold after the reported sale?

After the sale, the CEO directly holds 610,650 Hippo common shares. The filing specifies that this figure includes 343,868 restricted stock units (RSUs), which are equity awards that typically vest over time according to company plans.

Was the Hippo (HIPO) CEO’s stock sale conducted under a Rule 10b5-1 plan?

Yes, the CEO’s sale was executed under a Rule 10b5-1 trading plan. The footnote explains that the transactions followed a pre-arranged plan dated August 29, 2025, indicating the sale was scheduled in advance rather than opportunistic.

What type of security did the Hippo (HIPO) Form 4 transaction involve?

The Form 4 transaction involved Hippo Holdings Inc. common stock. It was a non-derivative transaction classified as an open-market sale, with no associated option exercises, conversions, or other derivative security activity disclosed in this filing.

How many RSUs are included in the Hippo (HIPO) CEO’s reported holdings?

The CEO’s reported post-transaction holdings include 343,868 restricted stock units. These RSUs are part of his 610,650 total common share-equivalent holdings, representing equity awards that typically convert into shares upon vesting conditions being met.