Heritage Insurance (HRTG) CAO sells 9,200 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Heritage Insurance Holdings, Inc. Chief Accounting Officer Sharon Binnun reported an open-market sale of 9,200 shares of common stock at a weighted average price of $28.9949 per share. The sale was made under a pre-arranged Rule 10b5-1 trading plan adopted on December 12, 2025.
After this transaction, Binnun directly holds 123,988 shares of Heritage Insurance common stock. The filing notes that individual sale prices ranged from $28.72 to $29.50 per share, and detailed breakdowns are available upon request to the company, a security holder, or the SEC staff.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,200 shares ($266,753)
Net Sell
1 txn
Insider
Binnun Sharon
Role
Chief Accounting Officer
Sold
9,200 shs ($267K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 9,200 | $28.9949 | $267K |
Holdings After Transaction:
Common Stock — 123,988 shares (Direct, null)
Footnotes (1)
- The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on December 12, 2025. Represents the weighted average of the shares sold. The prices of the shares sold pursuant to the transaction range from $28.72 to $29.50 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 9,200 shares
Weighted average price: $28.9949 per share
Post-transaction holdings: 123,988 shares
+2 more
5 metrics
Shares sold
9,200 shares
Open-market sale on May 1, 2026
Weighted average price
$28.9949 per share
Common stock sale
Post-transaction holdings
123,988 shares
Direct ownership after sale
Sale price range
$28.72–$29.50 per share
Individual trade prices in the transaction
Net shares sold
9,200 shares
Net-sell direction in transaction summary
Key Terms
Rule 10b5-1 trading plan, weighted average, Form 4, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average financial
"Represents the weighted average of the shares sold."
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
Form 4 regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did HRTG Chief Accounting Officer Sharon Binnun report?
Sharon Binnun, Chief Accounting Officer of Heritage Insurance Holdings (HRTG), reported an open-market sale of 9,200 shares of common stock. The weighted average sale price was $28.9949 per share, with individual trades executed within a disclosed price range.
Was the HRTG insider sale by Sharon Binnun under a Rule 10b5-1 plan?
Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted on December 12, 2025. Such plans allow pre-scheduled trades, indicating these transactions were arranged in advance rather than timed in response to recent company developments.