Heritage Insurance (HRTG) accounting chief sells 9,200 shares via 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Heritage Insurance Holdings, Inc. Chief Accounting Officer Sharon Binnun reported an open-market sale of 9,200 shares of common stock on June 22, 2026 at a weighted-average price of $24.359 per share. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan adopted on December 12, 2025.
Following this sale, Binnun directly holds 114,788 shares of Heritage Insurance common stock. The filing notes that actual sale prices ranged from $24.00 to $24.54 per share, and detailed price breakdowns are available upon request.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,200 shares ($224,103)
Net Sell
1 txn
Insider
Binnun Sharon
Role
Chief Accounting Officer
Sold
9,200 shs ($224K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 9,200 | $24.359 | $224K |
Holdings After Transaction:
Common Stock — 114,788 shares (Direct, null)
Footnotes (1)
- The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person on December 12, 2025. Represents the weighted average of the shares sold. The prices of the shares sold pursuant to the transaction range from $24.00 to $24.54 per share. The Reporting Person, upon request, will provide the Securities and Exchange Commission staff, the issuer or a security holder of the issuer full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 9,200 shares
Average sale price: $24.359 per share
Post-transaction holdings: 114,788 shares
+3 more
6 metrics
Shares sold
9,200 shares
Open-market sale on June 22, 2026
Average sale price
$24.359 per share
Weighted-average price for reported sale
Post-transaction holdings
114,788 shares
Direct ownership after the sale
Sale price range
$24.00–$24.54 per share
Range of prices for individual trades
10b5-1 plan adoption date
December 12, 2025
Plan governing the reported trades
Transaction code
S
Open-market or private sale of non-derivative common stock
Key Terms
Form 4, Rule 10b5-1 trading plan, weighted average, open-market sale, +1 more
5 terms
Form 4 regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Rule 10b5-1 trading plan regulatory
"were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average financial
"Represents the weighted average of the shares sold"
A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
beneficial ownership financial
"provide ... full information regarding the number of shares sold at each separate price"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transaction did HRTG’s Sharon Binnun report?
Sharon Binnun reported selling 9,200 shares of Heritage Insurance common stock in an open-market transaction. The weighted-average sale price was $24.359 per share, with individual trades ranging from $24.00 to $24.54, all executed on June 22, 2026.
Was the HRTG insider sale by Sharon Binnun under a Rule 10b5-1 plan?
Yes. The Form 4 states the sales were executed under a Rule 10b5-1 trading plan that Sharon Binnun previously adopted on December 12, 2025. Such plans pre-schedule trades, reducing the significance of trade timing as an informational signal.
What role does Sharon Binnun hold at Heritage Insurance (HRTG)?
Sharon Binnun serves as Chief Accounting Officer of Heritage Insurance Holdings, Inc. This officer status is disclosed in the Form 4, which identifies her as an officer rather than a director or ten percent beneficial owner of the company’s common stock.