Hershey insider plans Rule 144 stock sale

The Hershey Company common stock holder has filed to sell up to 710 shares of HSY through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $128,353.80, in a transaction anticipated on August 6, 2026 under Rule 144.

Rhea-AI Filing Summary

The Hershey Company common stock holder has filed to sell up to 710 shares of HSY through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $128,353.80, in a transaction anticipated on August 6, 2026 under Rule 144.

The shares relate to multiple restricted stock vesting awards from the issuer, including 95 shares vesting on April 10, 2021; 109 shares on February 22, 2024; 174 shares on February 23, 2024; 105 shares on February 19, 2025; 109 shares on February 22, 2025; and 118 shares on March 21, 2025, each granted as compensation.

Key Figures

Shares to be sold: 710 shares Aggregate market value: $128,353.80 Planned sale date: 08/06/2026 +5 more

8 metrics

Shares to be sold 710 shares Planned Rule 144 sale of Hershey common stock

Aggregate market value $128,353.80 Value associated with the 710 HSY shares to be sold

Planned sale date 08/06/2026 Date associated with the proposed NYSE sale of HSY shares

Restricted stock vesting 2021 95 shares Vesting on 04/10/2021 as compensation

Restricted stock vesting Feb 22, 2024 109 shares Vesting on 02/22/2024 as compensation

Restricted stock vesting Feb 23, 2024 174 shares Vesting on 02/23/2024 as compensation

Restricted stock vesting Feb 19, 2025 105 shares Vesting on 02/19/2025 as compensation

Restricted stock vesting Mar 21, 2025 118 shares Vesting on 03/21/2025 as compensation

Key Terms

Rule 144, Form 144, Restricted Stock Vesting, aggregate market value, +1 more

5 terms

Rule 144 regulatory

"planned Rule 144 sale of 710 shares of HSY common stock"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Form 144 regulatory

"Hershey common stock holder has filed a Form 144 notice"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Vesting financial

"multiple restricted stock vesting awards from the issuer, including 95 shares"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

aggregate market value financial

"an aggregate market value of $128,353.80 in the planned sale"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

compensation financial

"each vesting event categorized as compensation from the issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Hershey (HSY) report in this Form 144 notice?

The filing reports a planned Rule 144 sale of 710 shares of The Hershey Company common stock, with an aggregate market value of $128,353.80, to be executed through Fidelity Brokerage Services LLC on the NYSE around August 6, 2026.

How many Hershey (HSY) shares are proposed to be sold and at what value?

The holder proposes to sell 710 shares of Hershey common stock, with an indicated aggregate market value of $128,353.80. This reflects the value used in the Rule 144 notice for the shares expected to be sold on or about August 6, 2026.

Which broker and exchange are involved in the HSY Rule 144 sale?

The proposed HSY sale will be handled by Fidelity Brokerage Services LLC, with trades expected on the NYSE. The notice specifies Fidelity’s Smithfield, RI address as the broker’s location for executing the Rule 144 transaction.

What is the origin of the HSY shares listed in this Form 144?

The shares come from multiple restricted stock vesting awards granted by the issuer as compensation. Vesting events include 95 shares on 04/10/2021 and additional awards vesting on 02/22/2024, 02/23/2024, 02/19/2025, 02/22/2025, and 03/21/2025.

What compensation-related vesting events are disclosed for Hershey (HSY)?

The filing lists restricted stock vesting events of 95, 109, 174, 105, 109, and 118 HSY shares, vesting between April 10, 2021 and March 21, 2025, all categorized as compensation from the issuer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 08/06/2026 - 10:19 AM Accepted by SEC EDGAR 08/06/2026 - 10:19 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001848210
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	HERSHEY CO
SEC File Number	001-00183
Address of Issuer	19 EAST CHOCOLATE AVENUE EXTERNAL RPTG & COMPLIANCE HERSHEY PENNSYLVANIA 17033
Phone	7175344200
Name of Person for Whose Account the Securities are To Be Sold	McCalman Jennifer
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	710	128353.80	146312143	08/06/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/10/2021	Restricted Stock Vesting	Issuer			95	04/10/2021	Compensation
Common	02/22/2024	Restricted Stock Vesting	Issuer			109	02/22/2024	Compensation
Common	02/23/2024	Restricted Stock Vesting	Issuer			174	02/23/2024	Compensation
Common	02/19/2025	Restricted Stock Vesting	Issuer			105	02/19/2025	Compensation
Common	02/22/2025	Restricted Stock Vesting	Issuer			109	02/22/2025	Compensation
Common	03/21/2025	Restricted Stock Vesting	Issuer			118	03/21/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	08/06/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/06/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Tyler Johnson, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jennifer L. Mccalman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)