Hershey director sells 129 shares in planned trade

Hershey Co director Cordel Robbin-Coker sold 129 shares of Common Stock in an open-market transaction.

Accepted by SEC EDGAR 04/03/2026 - 05:00 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Hershey Co director Cordel Robbin-Coker sold 129 shares of Common Stock in an open-market transaction. The sale occurred at a price of $202.80 per share on April 2, 2026, and was made under a pre-arranged Rule 10b5-1 trading plan adopted on August 1, 2025.

After this sale, Robbin-Coker continues to hold 1,507.737 Hershey shares directly, indicating he maintains a meaningful personal stake in the company while realizing some liquidity through the planned transaction.

Insider Trade Summary 10b5-1

Net Seller: 129 shares

Net Sell 1 txn

Insider Robbin-Coker Cordel

Role Director

Sold 129 shs ($26K)

Type	Security	Shares	Price	Value
Sale	Common Stock	129	$202.80	$26K

Holdings After Transaction: Common Stock — 1,507.737 shares (Direct)

Footnotes (1)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 1, 2025.

Key Figures

Shares sold: 129 shares Sale price: $202.80 per share Shares held after sale: 1,507.737 shares +1 more

4 metrics

Shares sold 129 shares Open-market sale on April 2, 2026

Sale price $202.80 per share Price for Common Stock sold

Shares held after sale 1,507.737 shares Direct ownership following transaction

Shares sold (summary) 129 shares Net-sell direction in transactionSummary

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock

3 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

"security_title: "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Hershey (HSY) director Cordel Robbin-Coker report?

Director Cordel Robbin-Coker reported selling 129 shares of Hershey Common Stock. The shares were sold in an open-market transaction at $202.80 per share on April 2, 2026, reflecting a routine disposition rather than a large change in ownership.

How many Hershey (HSY) shares does Cordel Robbin-Coker hold after this Form 4 sale?

After the reported sale, Cordel Robbin-Coker directly holds 1,507.737 Hershey shares. This remaining position shows he continues to have personal equity exposure to the company despite the modest open-market sale disclosed in the Form 4 filing.

Was the Hershey (HSY) insider sale by Cordel Robbin-Coker part of a trading plan?

Yes. The sale was executed under a Rule 10b5-1 trading plan adopted by Cordel Robbin-Coker on August 1, 2025. Such plans pre-schedule trades, indicating the timing of this 129-share sale was set in advance rather than decided opportunistically.

At what price did Hershey (HSY) director Cordel Robbin-Coker sell his shares?

Cordel Robbin-Coker sold 129 Hershey Common Stock shares at $202.80 per share. This transaction price, reported in the Form 4, applies specifically to this open-market sale on April 2, 2026, and helps quantify the value of the disposition.

Does the Form 4 for Hershey (HSY) show any option exercises or derivative trades?

No derivative transactions are listed in this Form 4. The filing shows only one non-derivative open-market sale of 129 Common Stock shares, and the derivativeSummary section is empty, indicating no options or similar instruments were exercised or converted in this report.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Robbin-Coker Cordel

(Last) (First) (Middle)

19 E. CHOCOLATE AVENUE

(Street)

HERSHEY PENNSYLVANIA 17033

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/02/2026		S(1)		129	D	$202.8	1,507.737	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 1, 2025.

	/s/ Kathleen S. Purcell, Agent for Cordel Robbin-Coker	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)