Hershey (NYSE: HSY) director logs 124-share sale under 10b5-1 plan

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

HERSHEY CO director Robbin-Coker Cordel sold a small block of shares in a pre-planned trade. The Form 4 reports an open-market sale of 124 shares of Common Stock at a price of $180.37 per share. After this transaction, the director directly holds 1,643.177 shares. The sale was executed under a Rule 10b5-1 trading plan adopted on August 1, 2025, indicating the transaction was pre-scheduled rather than timed discretely to recent events.

Insider Trade Summary

Net Seller: 124 shares ($22,366)

Net Sell 1 txn

Insider Robbin-Coker Cordel

Role null

Sold 124 shs ($22K)

Type	Security	Shares	Price	Value
Sale	Common Stock	124	$180.37	$22K

Holdings After Transaction: Common Stock — 1,643.177 shares (Direct, null)

Footnotes (1)

[object Object]

Key Figures

Shares sold: 124 shares Sale price: $180.37 per share Shares held after transaction: 1,643.177 shares +2 more

5 metrics

Shares sold 124 shares Open-market sale of Common Stock on July 2, 2026

Sale price $180.37 per share Price for the 124-share open-market sale

Shares held after transaction 1,643.177 shares Director’s direct Common Stock holdings following the sale

Transaction code S Sale in open market or private transaction

Net share direction -124 shares Net-sell shares across reported transactions

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/06/2026 - 04:21 PM Accepted by SEC EDGAR 07/06/2026 - 04:20 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Robbin-Coker Cordel

(Last)

(First)

(Middle)

19 E. CHOCOLATE AVENUE

(Street)

HERSHEY

PENNSYLVANIA

17033

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	07/02/2026		S		124	D	$180.37	1,643.177	D⁽¹⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 1, 2025.

	/s/ Kathleen S. Purcell, Agent for Cordel Robbin-Coker	07/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did HERSHEY CO (HSY) director Robbin-Coker Cordel report in this Form 4?

The filing shows director Robbin-Coker Cordel completed an open-market sale of 124 shares of HERSHEY CO Common Stock at $180.37 per share. This was a routine insider transaction disclosed to update the director’s reported holdings with the SEC.

How many HERSHEY CO (HSY) shares did the director sell and at what price?

Robbin-Coker Cordel sold 124 shares of HERSHEY CO Common Stock in the reported transaction. The shares were sold at a price of $180.37 per share, reflecting an open-market sale as characterized by the Form 4 transaction details.

How many HERSHEY CO (HSY) shares does the director hold after this sale?

Following the reported sale, Robbin-Coker Cordel directly holds 1,643.177 shares of HERSHEY CO Common Stock. This post-transaction figure is disclosed in the Form 4 to show the director’s updated direct ownership position after the sale.

Was the HERSHEY CO (HSY) insider sale made under a Rule 10b5-1 trading plan?

Yes. A footnote states the sale was effected under a Rule 10b5-1 trading plan adopted on August 1, 2025. Such plans are pre-arranged trading programs designed to allow insiders to sell shares on a scheduled basis.

Is this HERSHEY CO (HSY) Form 4 transaction a buy or a sell?

This Form 4 reports a sell transaction. The filing identifies the transaction code as “S,” describes it as an open-market sale, and classifies the transaction direction as a sale of 124 shares of Common Stock by the reporting director.