Hershey Trust sells 30,000 Hershey Co shares in Aug 2026
HERSHEY CO (HSY) reported that Hershey Trust Company, as trustee for the Milton Hershey School, sold an aggregate 30,000 shares of common stock in open-market transactions from August 24–26, 2026 under a Rule 10b5-1 trading plan.
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Form Type
4
Rhea-AI Filing Summary
HERSHEY CO (HSY) reported that Hershey Trust Company, as trustee for the Milton Hershey School, sold an aggregate 30,000 shares of common stock in open-market transactions from August 24–26, 2026 under a Rule 10b5-1 trading plan. The filer continues to hold 54,612,012 Class B shares (convertible share-for-share into common) directly and 39,630 common shares indirectly through Hershey Trust Company.
Insights
Analyzing...
Insider Trade Summary 10b5-1
Net Seller: 30,000 shares
Net Sell
12 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
30,000 shs ($5.62M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value F8 | 5,799 | $185.6654 | $1.08M |
| Sale | Common Stock, $1.00 par value F9 | 3,565 | $186.2977 | $664K |
| Sale | Common Stock, $1.00 par value F10 | 636 | $187.2748 | $119K |
| Sale | Common Stock, $1.00 par value F5 | 4,953 | $186.6285 | $924K |
| Sale | Common Stock, $1.00 par value F6 | 4,762 | $187.2096 | $891K |
| Sale | Common Stock, $1.00 par value F7 | 285 | $188.201 | $54K |
| Sale | Common Stock, $1.00 par value F1 | 95 | $187.0405 | $18K |
| Sale | Common Stock, $1.00 par value F2 | 821 | $188.722 | $155K |
| Sale | Common Stock, $1.00 par value F3 | 8,616 | $189.5932 | $1.63M |
| Sale | Common Stock, $1.00 par value F4 | 468 | $190.0694 | $89K |
| holding | Class B Common Stock, $1.00 par value F13, F12 | -- | -- | -- |
| holding | Common Stock, $1.00 par value F11 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 926,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 contracts (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (13)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $187.0000 to $187.8210, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $188.0000 to $188.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $189.0000 to $189.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $190.0087 to $190.1200, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $186.0349 to $186.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $187.0050 to $187.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $188.0950 to $188.4250, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F8. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $185.3000 to $185.9957, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $186.0035 to $186.9450, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $187.0000 to $187.5200, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F12. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F13. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Total shares sold: 30,000 shares of common stock
Number of sale transactions: 10 transactions
Direct Class B holdings: 54,612,012 shares of Class B Common Stock
+2 more
5 metrics
Total shares sold
30,000 shares of common stock
Aggregate open-market sales from August 24–26, 2026 by the reporting person
Number of sale transactions
10 transactions
Non-derivative open-market sales of common stock reported in this Form 4
Direct Class B holdings
54,612,012 shares of Class B Common Stock
Directly held by the reporting person as of August 24, 2026, convertible share-for-share into common stock
Indirect common holdings
39,630 shares of Common Stock
Indirectly held by Hershey Trust Company as of August 24, 2026
Example weighted-average sale price
$189.5932 per share
One sale of 8,616 common shares on August 24, 2026, with prices ranging from $189.00 to $189.99
Key Terms
Rule 10b5-1 trading plan, weighted average price, Class B Common Stock, share-for-share, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"transactions were made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The Price reported in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B Common Stock financial
"All shares of Class B common stock, $1.00 par value convertible"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
conversion price financial
"The conversion price is the market price of the Common Stock"
The conversion price is the fixed price at which a convertible security, like a bond or preferred stock, can be exchanged for shares of common stock. It acts like a set rate that determines how many shares an investor can receive if they choose to convert their investment. This helps investors understand the value and potential benefits of converting their securities into company shares.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Was the HSY insider selling done under a Rule 10b5-1 plan?
Yes. The filing indicates that the transactions were made pursuant to a Rule 10b5-1 trading plan. Such plans are pre-arranged trading programs designed to allow large shareholders to sell shares according to preset instructions over time.
What is the nature of the Class B Common Stock reported for HSY?
The filing states that Class B common stock is convertible share-for-share into common stock at any time, with no additional payment other than for the fact of conversion, and that there is no expiration date on this conversion right.
AI-generated analysis. How Rhea-AI works. Not financial advice.
