Hershey Trust sells 30,000 Hershey shares under plan
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Form Type
4
Rhea-AI Filing Summary
HERSHEY CO (HSY) had its major shareholder, Hershey Trust Company as trustee for Milton Hershey School, report open‑market sales of 30,000 shares of common stock from August 17–19, 2026, at weighted‑average prices generally between the low $180s and high $180s per share, under a Rule 10b5-1 trading plan. The trust continues to hold 54,612,012 Class B common shares, each convertible share‑for‑share into HSY common stock with no expiration, plus 39,630 common shares held indirectly by Hershey Trust Company.
Insights
Analyzing...
Insider Trade Summary 10b5-1
Net Seller: 30,000 shares
Net Sell
17 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
30,000 shs ($5.53M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value | 100 | $184.65 | $18K |
| Sale | Common Stock, $1.00 par value | 80 | $185.00 | $15K |
| Sale | Common Stock, $1.00 par value F9 | 1,541 | $186.8151 | $288K |
| Sale | Common Stock, $1.00 par value F10 | 2,580 | $187.3674 | $483K |
| Sale | Common Stock, $1.00 par value F11 | 3,673 | $188.7417 | $693K |
| Sale | Common Stock, $1.00 par value F12 | 2,026 | $189.2004 | $383K |
| Sale | Common Stock, $1.00 par value F5 | 302 | $181.5043 | $55K |
| Sale | Common Stock, $1.00 par value F6 | 1,056 | $182.5129 | $193K |
| Sale | Common Stock, $1.00 par value F7 | 8,184 | $183.5057 | $1.50M |
| Sale | Common Stock, $1.00 par value F8 | 458 | $184.0279 | $84K |
| Sale | Common Stock, $1.00 par value F1 | 2,607 | $180.7205 | $471K |
| Sale | Common Stock, $1.00 par value F2 | 4,492 | $181.188 | $814K |
| Sale | Common Stock, $1.00 par value F3 | 1,499 | $182.4693 | $274K |
| Sale | Common Stock, $1.00 par value F4 | 1,362 | $183.4451 | $250K |
| Sale | Common Stock, $1.00 par value | 40 | $184.00 | $7K |
| holding | Class B Common Stock, $1.00 par value F15, F14 | -- | -- | -- |
| holding | Common Stock, $1.00 par value F13 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 976,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 contracts (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (15)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $180.2650 to $180.9839, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $181.0000 to $181.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $182.0100 to $182.8917, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $183.0693 to $183.9400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $181.3639 to $181.6600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $182.0364 to $182.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $183.0000 to $183.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F8. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $184.0000 to $184.0400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $186.4300 to $186.9600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $187.0000 to $187.8700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $188.0500 to $188.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F12. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $189.0000 to $189.7195, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F13. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F14. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F15. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Total shares sold: 30,000 shares
Lowest weighted-average sale price range: $180.2650–$180.9839 per share
Highest weighted-average sale price range: $189.0000–$189.7195 per share
+3 more
6 metrics
Total shares sold
30,000 shares
Aggregate HSY common stock sales reported for August 17–19, 2026
Lowest weighted-average sale price range
$180.2650–$180.9839 per share
Price range for sales footnoted in F1 on August 17, 2026
Highest weighted-average sale price range
$189.0000–$189.7195 per share
Price range for sales footnoted in F12 on August 19, 2026
Direct Class B holdings
54,612,012 shares
Class B common stock held directly, convertible into HSY common stock
Indirect common holdings
39,630 shares
HSY common stock held indirectly by Hershey Trust Company
Sale count
15 transactions
Number of separate sale line items of HSY common stock reported
Key Terms
Rule 10b5-1 trading plan, weighted average price, Class B common stock, beneficial ownership
4 terms
Rule 10b5-1 trading plan regulatory
"The Form 4 indicates the transactions were conducted under a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The Price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B common stock financial
"All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
beneficial ownership financial
"Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider activity did HSY report for Hershey Trust Company in this Form 4?
Hershey Trust Company, as trustee for Milton Hershey School, reported sales of 30,000 HSY common shares from August 17–19, 2026, executed as open‑market transactions at various weighted‑average prices in the $180–$189 range per share.
Does the Milton Hershey School trust still hold a large HSY position after these sales?
Yes. The filing reports 54,612,012 Class B common shares held directly, each convertible share‑for‑share into HSY common stock, and an additional 39,630 HSY common shares held indirectly by Hershey Trust Company, indicating a substantial continuing ownership stake.
Were the August 2026 HSY insider sales made under a Rule 10b5-1 plan?
Yes. The Form 4 indicates that the transactions were conducted under a Rule 10b5-1 trading plan. Such plans pre‑schedule trades, which can reduce the informational significance of the timing of these particular sales for outside investors.
What is the significance of HSY’s Class B common stock held by the trust?
The trust holds 54,612,012 Class B common shares, each convertible share‑for‑share into HSY common stock at any time, with no expiration. The conversion price is defined as the market price of HSY common stock on the previous business day.
AI-generated analysis. How Rhea-AI works. Not financial advice.
