HERSHEY CO (HSY) trust sells 30,000 shares under Rule 10b5-1 plan
Rhea-AI Filing Summary
HERSHEY TRUST CO, as trustee for Milton Hershey School, reported open-market sales of 30,000 shares of HERSHEY CO common stock over August 10–12, 2026. The 12 transactions, filed under a Rule 10b5-1 trading plan, were executed at weighted average prices between $179.9889 and $184.2036 per share. As of August 10, 2026, the trust also reports direct holdings of 54,612,012 shares of Class B common stock convertible share-for-share into common stock, and indirect ownership of 39,630 common shares by Hershey Trust Company.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 30,000 shares
Net Sell
14 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
30,000 shs ($5.47M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value | 30 | $179.9889 | $5K |
| Sale | Common Stock, $1.00 par value F7 | 1,783 | $180.6555 | $322K |
| Sale | Common Stock, $1.00 par value F8 | 596 | $181.5329 | $108K |
| Sale | Common Stock, $1.00 par value F9 | 991 | $182.2998 | $181K |
| Sale | Common Stock, $1.00 par value F10 | 2,274 | $183.6845 | $418K |
| Sale | Common Stock, $1.00 par value F11 | 4,326 | $184.2036 | $797K |
| Sale | Common Stock, $1.00 par value F4 | 171 | $180.9802 | $31K |
| Sale | Common Stock, $1.00 par value F5 | 5,768 | $181.7512 | $1.05M |
| Sale | Common Stock, $1.00 par value F6 | 4,061 | $182.1707 | $740K |
| Sale | Common Stock, $1.00 par value F1 | 273 | $180.7552 | $49K |
| Sale | Common Stock, $1.00 par value F2 | 4,158 | $181.646 | $755K |
| Sale | Common Stock, $1.00 par value F3 | 5,569 | $182.566 | $1.02M |
| holding | Class B Common Stock, $1.00 par value F14, F13 | -- | -- | -- |
| holding | Common Stock, $1.00 par value F12 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 1,026,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 shares (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (14)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $180.4832 to $180.9731, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $181.0300 to $181.9856, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $182.0107 to $182.8600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $180.9614 to $180.9999, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $181.0000 to $181.9986, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $182.0086 to $182.5700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $180.0615 to $180.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F8. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $181.0100 to $181.9795, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $182.0335 to $182.9962, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $183.0213 to $183.9978, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $184.0200 to $184.3600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F12. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F13. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F14. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Common shares sold: 30,000 shares
Lowest reported weighted average sale price: $179.9889 per share
Highest reported weighted average sale price: $184.2036 per share
+3 more
6 metrics
Common shares sold
30,000 shares
Aggregate open-market sales on August 10–12, 2026
Lowest reported weighted average sale price
$179.9889 per share
Common stock sale on August 12, 2026
Highest reported weighted average sale price
$184.2036 per share
Common stock sale on August 12, 2026
Class B shares underlying common
54,612,012 shares
Class B common stock directly held, convertible share-for-share, as of August 10, 2026
Indirect common shares
39,630 shares
Common stock held indirectly by Hershey Trust Company as of August 10, 2026
Number of sale transactions
12 transactions
Open-market dispositions of common stock reported in this Form 4
Key Terms
Rule 10b5-1, weighted average price, Class B common stock, more than 10% owner, +1 more
5 terms
Rule 10b5-1 regulatory
"The filing’s Rule 10b5-1 checkbox is marked, indicating a trading plan."
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
weighted average price financial
"The Price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B common stock financial
"All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
more than 10% owner regulatory
"Identified as a more than 10% owner of The Hershey Company."
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What did HERSHEY TRUST CO report in this Form 4 for HSY?
HERSHEY TRUST CO, as trustee for Milton Hershey School, reported 30,000 HSY common shares sold in open-market transactions on August 10–12, 2026, under a Rule 10b5-1 trading plan with pre-arranged instructions.
Were HERSHEY TRUST CO’s HSY sales under a Rule 10b5-1 plan?
Yes. The filing’s Rule 10b5-1 checkbox is marked, indicating these HSY transactions were executed pursuant to a pre-arranged trading plan, which can reduce the informational value of the specific sale timing.
What type of security did HERSHEY TRUST CO sell in HSY?
The reported sales involve HSY’s Common Stock, $1.00 par value. Separately, the trust discloses holdings of Class B Common Stock, $1.00 par value, which is convertible share-for-share into HSY common stock without an expiration date.
Who is the reporting person for this HSY Form 4?
The reporting person is HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL, identified as a more than 10% owner of HERSHEY CO. It reports transactions and holdings in that trustee capacity.