Hershey Trust sells 30,000 Hershey Co shares
A 10% holder affiliated with Milton Hershey School reported planned open-market sales totaling 30,000 HSY shares while retaining a large Class B convertible stake.
Rhea-AI Filing Summary
HERSHEY CO (HSY) disclosed that Hershey Trust Company, as trustee for Milton Hershey School and a more-than-10% holder, sold a total of 30,000 shares of common stock in open-market or private transactions from August 31 to September 2, 2026, at weighted-average prices around the mid‑$170s to high‑$170s per share, under a Rule 10b5-1 trading plan. The reporting person continues to hold Class B common stock convertible into 54,612,012 common shares directly, plus 39,630 common shares held indirectly by Hershey Trust Company.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 30,000 shares
Net Sell
16 txns
Insider
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL
Role
10% Owner
Sold
30,000 shs ($5.31M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, $1.00 par value F9 | 1,478 | $175.5103 | $259K |
| Sale | Common Stock, $1.00 par value F10 | 977 | $176.6149 | $173K |
| Sale | Common Stock, $1.00 par value F11 | 5,509 | $177.3829 | $977K |
| Sale | Common Stock, $1.00 par value F12 | 1,680 | $178.5792 | $300K |
| Sale | Common Stock, $1.00 par value F13 | 356 | $179.0858 | $64K |
| Sale | Common Stock, $1.00 par value F5 | 267 | $175.9481 | $47K |
| Sale | Common Stock, $1.00 par value F6 | 4,463 | $176.1848 | $786K |
| Sale | Common Stock, $1.00 par value F7 | 2,986 | $177.5537 | $530K |
| Sale | Common Stock, $1.00 par value F8 | 2,264 | $178.3361 | $404K |
| Sale | Common Stock, $1.00 par value | 20 | $179.08 | $4K |
| Sale | Common Stock, $1.00 par value F1 | 1,677 | $175.7694 | $295K |
| Sale | Common Stock, $1.00 par value F2 | 7,149 | $176.3437 | $1.26M |
| Sale | Common Stock, $1.00 par value F3 | 1,052 | $177.1827 | $186K |
| Sale | Common Stock, $1.00 par value F4 | 122 | $178.1843 | $22K |
| holding | Class B Common Stock, $1.00 par value F16, F15 | -- | -- | -- |
| holding | Common Stock, $1.00 par value F14 | -- | -- | -- |
Holdings After Transaction:
Common Stock, $1.00 par value — 876,119 shares (Direct);
Class B Common Stock, $1.00 par value — 54,612,012 contracts (Direct);
Common Stock, $1.00 par value — 39,630 shares (Indirect, By Hershey Trust Company)
Footnotes (16)
- F1. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $175.5100 to $175.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F2. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $176.0113 to $176.9992, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F3. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $177.0000 to $177.7600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F4. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $178.0963 to $178.3100, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $175.8950 to $175.9950, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $176.0000 to $176.8963, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $177.0400 to $177.9960, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F8. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $178.0000 to $178.9608, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $175.0050 to $175.9829, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F10. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $176.0010 to $176.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F11. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $177.0000 to $177.9287, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F12. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $178.0900 to $178.9909, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F13. The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $179.0024 to $179.2000, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F14. Hershey Trust Company is wholly owned by Milton Hershey School Trust and is trustee for the Milton Hershey School Trust.
- F15. All shares of Class B common stock, $1.00 par value convertible share-for-share into common stock, $1.00 par value, at any time, and without payment other than for the fact of conversion. There is no expiration date.
- F16. The conversion price is the market price of the Common Stock on the previous business day.
Key Figures
Total common shares sold: 30,000 shares
Sale price example: $175.5103 per share
Highest reported weighted-average sale price: $179.0858 per share
+3 more
6 metrics
Total common shares sold
30,000 shares
Aggregate of 14 sale transactions reported from August 31 to September 2, 2026
Sale price example
$175.5103 per share
Weighted-average price for sale of 1,478 shares of common stock on September 2, 2026
Highest reported weighted-average sale price
$179.0858 per share
Weighted-average price for sale of 356 shares of common stock on September 2, 2026
Largest single reported sale block
7,149 shares
Common stock sold at a weighted-average price of $176.3437 per share on August 31, 2026
Class B convertible stake
54,612,012 underlying common shares
Class B common stock directly held, convertible share-for-share into common stock with no expiration
Indirect common stock holding
39,630 shares
Common stock held indirectly by Hershey Trust Company as of August 31, 2026
Key Terms
Rule 10b5-1, weighted average price, Class B common stock, convertible share-for-share, +1 more
5 terms
Rule 10b5-1 regulatory
"Transactions were affirmed under a Rule 10b5-1 trading plan"
Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.
weighted average price financial
"The Price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B common stock financial
"All shares of Class B common stock, $1.00 par value convertible share-for-share"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
more-than-10% owner regulatory
"Reporting person is identified as a more-than-10% owner of Hershey Co"
FAQ
What insider activity did HSY report in this Form 4?
Hershey Trust Company, as trustee for Milton Hershey School, reported selling 30,000 shares of Hershey Co common stock between August 31 and September 2, 2026 in open-market or private transactions at weighted-average prices in the mid‑ to high‑$170s per share.
Who is the reporting person in this HSY Form 4 and what is their role?
The reporting person is Hershey Trust Company, trustee in trust for Milton Hershey School, identified as a more-than-10% owner of Hershey Co. It filed the Form 4 for trades in HSY common stock made on behalf of the trust.
Were the HSY insider sales made under a Rule 10b5-1 plan?
Yes. The filing indicates the transactions were made pursuant to a Rule 10b5-1 trading plan, meaning the sales followed a pre-established plan rather than being timed at the reporting person’s discretion after adoption.
What is the significance of HSY Class B Common Stock in this filing?
The filing notes Class B common stock with 54,612,012 underlying common shares. Footnotes state each Class B share is convertible share-for-share into common stock at any time without additional payment, with no expiration date on the conversion right.
AI-generated analysis. How Rhea-AI works. Not financial advice.
