How large was the Hershey (HSY) CFO’s recent share sale?

The CFO sold 1,500 Hershey Common Stock shares at $194.10 each. Following the transaction, his direct holdings were 57,695 shares, indicating the sale represented a relatively small portion of his reported position.

Planned sale: Hershey (HSY) CFO trades 1,500 Common shares

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Hershey Co Senior Vice President and Chief Financial Officer Steven E. Voskuil executed an open-market sale of 1,500 shares of Common Stock at $194.10 per share on April 20, 2026. After the transaction, he directly held 57,695 shares. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025.

Insider Trade Summary 10b5-1

Net Seller: 1,500 shares ($291,150)

Net Sell 1 txn

Insider Voskuil Steven E

Role SVP, Chief Financial Officer

Sold 1,500 shs ($291K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,500	$194.10	$291K

Holdings After Transaction: Common Stock — 57,695 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 1,500 shares Sale price: $194.10 per share Shares held after sale: 57,695 shares +2 more

5 metrics

Shares sold 1,500 shares Open-market sale of Common Stock on April 20, 2026

Sale price $194.10 per share Price for the 1,500 Common Stock shares sold

Shares held after sale 57,695 shares Direct ownership reported following the transaction

Transaction code S (sale) Non-derivative open-market sale of Common Stock

Plan adoption date May 20, 2025 Adoption date of Rule 10b5-1 trading plan cited in footnote

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, non-derivative

4 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

non-derivative financial

""transaction_type": "non-derivative""

Form 4 Insider Transactions: What Each Field Means →

04/21/2026 - 04:17 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Voskuil Steven E

(Last)

(First)

(Middle)

19 EAST CHOCOLATE AVENUE

(Street)

HERSHEY

PENNSYLVANIA

17033

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
HERSHEY CO [ HSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/20/2026		S⁽¹⁾		1,500	D	$194.1	57,695	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025.

	/s/ Kathleen S. Purcell, Agent for Steven E. Voskuil	04/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Hershey (HSY) disclose for Steven E. Voskuil?

Hershey disclosed that CFO Steven E. Voskuil sold 1,500 shares of Common Stock in an open-market transaction at $194.10 per share. This was reported on a Form 4 insider filing for a trade dated April 20, 2026.

Was the Hershey (HSY) CFO’s stock sale part of a trading plan?

Yes. The filing states the sale was effected under a Rule 10b5-1 trading plan adopted by the reporting person on May 20, 2025. Such plans pre-schedule trades, reducing the role of day-to-day discretion in timing.

What type of security did the Hershey (HSY) Form 4 transaction involve?

The transaction involved Hershey Common Stock, categorized as a non-derivative security. There were no derivative exercises or conversions reported in this filing, and derivativeSummary data showed no remaining derivative positions here.

How many Hershey (HSY) shares does the CFO hold after the reported sale?

After selling 1,500 shares, the CFO’s direct ownership was reported as 57,695 shares. This post-transaction figure helps show that he retains a substantial equity stake even after the disclosed open-market sale.

What does the “S” transaction code mean in the Hershey (HSY) Form 4?

The “S” code on the Form 4 indicates a sale of non-derivative securities, here an open-market or private sale of Common Stock. The filing further classifies this as an open-market sale at $194.10 per share.