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  4. [Form 4] Ibotta, Inc. Insider Trading Activity

Ibotta CEO Bryan Leach and trusts sell 63,064 shares

The plan established March 5, 2026 covered option exercises, Class B-to-Class A trust conversions, and sales reported across October 19 and 20.

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Form Type
4

Rhea-AI Filing Summary

Ibotta, Inc. (IBTA) CEO and President Bryan Leach exercised options for 23,327 Class A shares on October 20, 2026, at $5.35 per share, and for 17,857 shares at $5.05 plus 5,266 at $5.35 on October 19. Leach and the Orion 2024 GST Trust and Elysian 2024 GST Trust reported sales totaling 63,064 Class A shares on October 19 and 20, at weighted-average lot prices from $47.2861 to $48.4508 per share. The transactions were made under a Rule 10b5-1 trading plan established March 5, 2026.

Each trust converted 4,135 Class B shares into Class A on October 19 and 4,172 on October 20, on a 1-for-1 basis at no cost; both also reported Class A sales. Leach’s option shares were fully vested and exercisable. Reported Class B holdings on October 19 included 2,208,424 shares held directly and 289,500 held by each of the Orion 2021 Legacy Trust and Elysian 2021 Legacy Trust.

Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 63,064 shs ($3.00M)
Approx. gross sale proceeds $3.00M
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) F1, F15 23,327 $0.00 $0.00
Conversion Class B Common Stock F16, F1, F6 4,172 $0.00 $0.00
Conversion Class B Common Stock F16, F1, F8 4,172 $0.00 $0.00
Exercise Class A Common Stock F1, F2 23,327 $5.35 $125K
Sale Class A Common Stock F1, F9, F2 22,332 $47.8409 $1.07M
Sale Class A Common Stock F1, F10, F2 995 $48.4508 $48K
Conversion Class A Common Stock F1, F11, F6 4,172 $0.00 $0.00
Sale Class A Common Stock F1, F12, F6 4,003 $47.8423 $192K
Sale Class A Common Stock F1, F13, F6 169 $48.4492 $8K
Conversion Class A Common Stock F1, F14, F8 4,172 $0.00 $0.00
Sale Class A Common Stock F1, F9, F8 4,003 $47.8423 $192K
Sale Class A Common Stock F1, F13, F8 169 $48.4492 $8K
Exercise Employee Stock Option (right to buy) F1, F15 17,857 $0.00 $0.00
Exercise Employee Stock Option (right to buy) F1, F15 5,266 $0.00 $0.00
Conversion Class B Common Stock F16, F1, F6 4,135 $0.00 $0.00
Conversion Class B Common Stock F16, F1, F8 4,135 $0.00 $0.00
Exercise Class A Common Stock F1, F2 17,857 $5.05 $90K
Exercise Class A Common Stock F1, F2 5,266 $5.35 $28K
Sale Class A Common Stock F1, F3, F2 22,803 $47.2861 $1.08M
Sale Class A Common Stock F1, F4, F2 320 $47.825 $15K
Conversion Class A Common Stock F1, F5, F6 4,135 $0.00 $0.00
Sale Class A Common Stock F1, F3, F6 4,081 $47.2865 $193K
Sale Class A Common Stock F1, F4, F6 54 $47.8237 $3K
Conversion Class A Common Stock F1, F7, F8 4,135 $0.00 $0.00
Sale Class A Common Stock F1, F3, F8 4,081 $47.2865 $193K
Sale Class A Common Stock F1, F4, F8 54 $47.8237 $3K
holding Class B Common Stock F16 -- -- --
holding Class B Common Stock F16, F17 -- -- --
holding Class B Common Stock F16, F18 -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 21,407 contracts (Direct); Class B Common Stock — 767,386 contracts for 579,000 underlying shares (Indirect, See footnote); Class A Common Stock — 823,886 shares (Direct); Class A Common Stock — 0 shares (Indirect, See footnote); Class B Common Stock — 2,208,424 contracts (Direct)
Footnotes (18)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.73 to $47.73 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.74 to $47.92 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 4,135 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  6. F6. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  7. F7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 4,135 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  8. F8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  9. F9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.30 to $48.27 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  10. F10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.34 to $48.56 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  11. F11. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 4,172 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  12. F12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.31 to $48.27 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  13. F13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.40 to $48.52 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  14. F14. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 4,172 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  15. F15. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  16. F16. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  17. F17. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
  18. F18. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Options exercised 23,327 shares October 20, 2026, at $5.35 per share
Options exercised 17,857 shares October 19, 2026, at $5.05 per share
Options exercised 5,266 shares October 19, 2026, at $5.35 per share
Reported sales 63,064 Class A shares Sales by Bryan Leach and the Orion and Elysian 2024 GST Trusts on October 19 and 20, 2026
Weighted-average sale price $47.2861 per share For 22,803 shares sold October 19, 2026
Weighted-average sale price $48.4508 per share For 995 shares sold October 20, 2026
Direct Class B holdings 2,208,424 shares Reported October 19, 2026
Indirect Class B holdings 289,500 shares each Held by the Orion 2021 Legacy Trust and Elysian 2021 Legacy Trust; reported October 19, 2026
Rule 10b5-1 trading plan regulatory
"effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"Certain of these securities are restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
fully vested and exercisable financial
"All of the shares subject to the option are fully vested and exercisable"
1-for-1 basis technical
"convertible into shares of Class A Common Stock on a 1-for-1 basis"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What options did Ibotta CEO Bryan Leach exercise?
Leach exercised options for 23,327 Class A shares at $5.35 per share on October 20, 2026. On October 19, he exercised options for 17,857 shares at $5.05 and 5,266 shares at $5.35. The option shares were fully vested and exercisable.

How did the Orion and Elysian 2024 GST Trusts convert IBTA shares?
Each trust converted 4,135 Class B shares into Class A shares on October 19, 2026, and 4,172 on October 20, on a 1-for-1 basis at no cost. Both trusts also reported Class A share sales on those dates.

What were the reported weighted-average prices for IBTA share sales?
Leach’s direct sales had weighted-average prices of $47.2861 for 22,803 shares and $47.8250 for 320 shares on October 19, and $47.8409 for 22,332 shares and $48.4508 for 995 shares on October 20. Each trust reported weighted-average prices of $47.2865 and $47.8237 on October 19, and $47.8423 and $48.4492 on October 20.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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Available on EDGAR Accepted by SEC EDGAR
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/19/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock10/19/2026M(1)17,857A$5.05841,743(2)D
Class A Common Stock10/19/2026M(1)5,266A$5.35847,009(2)D
Class A Common Stock10/19/2026S(1)22,803D$47.2861(3)824,206(2)D
Class A Common Stock10/19/2026S(1)320D$47.825(4)823,886(2)D
Class A Common Stock10/19/2026C(1)(5)4,135A$04,135ISee footnote(6)
Class A Common Stock10/19/2026S(1)4,081D$47.2865(3)54ISee footnote(6)
Class A Common Stock10/19/2026S(1)54D$47.8237(4)0ISee footnote(6)
Class A Common Stock10/19/2026C(1)(7)4,135A$04,135ISee footnote(8)
Class A Common Stock10/19/2026S(1)4,081D$47.2865(3)54ISee footnote(8)
Class A Common Stock10/19/2026S(1)54D$47.8237(4)0ISee footnote(8)
Class A Common Stock10/20/2026M(1)23,327A$5.35847,213(2)D
Class A Common Stock10/20/2026S(1)22,332D$47.8409(9)824,881(2)D
Class A Common Stock10/20/2026S(1)995D$48.4508(10)823,886(2)D
Class A Common Stock10/20/2026C(1)(11)4,172A$04,172ISee footnote(6)
Class A Common Stock10/20/2026S(1)4,003D$47.8423(12)169ISee footnote(6)
Class A Common Stock10/20/2026S(1)169D$48.4492(13)0ISee footnote(6)
Class A Common Stock10/20/2026C(1)(14)4,172A$04,172ISee footnote(8)
Class A Common Stock10/20/2026S(1)4,003D$47.8423(9)169ISee footnote(8)
Class A Common Stock10/20/2026S(1)169D$48.4492(13)0ISee footnote(8)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$5.0510/19/2026M(1)17,857 (15)01/25/2028Class A Common Stock17,857$00D
Employee Stock Option (right to buy)$5.3510/19/2026M(1)5,266 (15)11/13/2028Class A Common Stock5,266$044,734D
Class B Common Stock(16)10/19/2026C(1)4,135 (16) (16)Class A Common Stock4,135$098,365ISee footnote(6)
Class B Common Stock(16)10/19/2026C(1)4,135 (16) (16)Class A Common Stock4,135$098,365ISee footnote(8)
Employee Stock Option (right to buy)$5.3510/20/2026M(1)23,327 (15)11/13/2028Class A Common Stock23,327$021,407D
Class B Common Stock(16)10/20/2026C(1)4,172 (16) (16)Class A Common Stock4,172$094,193ISee footnote(6)
Class B Common Stock(16)10/20/2026C(1)4,172 (16) (16)Class A Common Stock4,172$094,193ISee footnote(8)
Class B Common Stock(16) (16) (16)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(16) (16) (16)Class A Common Stock289,500289,500ISee footnote(17)
Class B Common Stock(16) (16) (16)Class A Common Stock289,500289,500ISee footnote(18)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $46.73 to $47.73 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.74 to $47.92 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 4,135 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
6. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
7. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 4,135 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
8. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.30 to $48.27 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.34 to $48.56 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 4,172 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
12. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.31 to $48.27 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
13. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.40 to $48.52 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
14. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 4,172 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
15. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
16. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
17. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
18. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney10/21/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

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