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  4. [Form 4] Ibotta, Inc. Insider Trading Activity

Ibotta CEO Bryan Leach, trusts sell 49,899 shares

The Class B conversions were 1-for-1 and carried no cost, while all reported transactions were tied to a March 5, 2026 trading plan.

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Form Type
4

Rhea-AI Filing Summary

On October 21, 2026, Ibotta, Inc. CEO and President Bryan Leach, a director and ten percent owner, exercised options for 21,407 Class A shares at an exercise price of $5.35 and 15,346 shares at $12.75. Transactions included sales of 49,899 Class A shares through direct holdings and the Elysian 2024 GST Trust and Orion 2024 GST Trust; each trust converted 6,573 Class B shares into Class A shares. These transactions were effected pursuant to a Rule 10b5-1 trading plan established March 5, 2026. As of October 21, 2026, reported holdings included 2,208,424 Class B shares directly and 289,500 Class B shares each in the Orion 2021 and Elysian 2021 Legacy Trusts, held by Leach's spouse as trustee.

Insider Leach Bryan
Role CEO AND PRESIDENT
Sold 49,899 shs ($2.47M)
Approx. gross sale proceeds $2.47M
Type Security Shares Price Value
Exercise Employee Stock Option (right to buy) F1, F12 21,407 $0.00 $0.00
Exercise Employee Stock Option (right to buy) F1, F12 15,346 $0.00 $0.00
Conversion Class B Common Stock F13, F1, F7 6,573 $0.00 $0.00
Conversion Class B Common Stock F13, F1, F9 6,573 $0.00 $0.00
Exercise Class A Common Stock F1, F2 21,407 $5.35 $115K
Exercise Class A Common Stock F1, F2 15,346 $12.75 $196K
Sale Class A Common Stock F1, F3, F2 6,911 $48.4332 $335K
Sale Class A Common Stock F1, F4, F2 29,595 $49.642 $1.47M
Sale Class A Common Stock F1, F5, F2 247 $50.0415 $12K
Conversion Class A Common Stock F1, F6, F7 6,573 $0.00 $0.00
Sale Class A Common Stock F1, F3, F7 1,227 $48.427 $59K
Sale Class A Common Stock F1, F4, F7 5,303 $49.6415 $263K
Sale Class A Common Stock F1, F5, F7 43 $50.0414 $2K
Conversion Class A Common Stock F1, F8, F9 6,573 $0.00 $0.00
Sale Class A Common Stock F1, F10, F9 1,299 $48.4667 $63K
Sale Class A Common Stock F1, F11, F9 5,231 $49.6484 $260K
Sale Class A Common Stock F1, F5, F9 43 $50.0414 $2K
holding Class B Common Stock F13 -- -- --
holding Class B Common Stock F13, F14 -- -- --
holding Class B Common Stock F13, F15 -- -- --
Holdings After Transaction: Employee Stock Option (right to buy) — 34,654 contracts (Direct); Class B Common Stock — 754,240 contracts for 579,000 underlying shares (Indirect, See footnote); Class A Common Stock — 823,886 shares (Direct); Class A Common Stock — 0 shares (Indirect, See footnote); Class B Common Stock — 2,208,424 contracts (Direct)
Footnotes (15)
  1. F1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
  2. F2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
  3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.95 to $48.91 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  4. F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.98 to $49.965 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  5. F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.04 to $50.045 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  6. F6. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 6,573 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  7. F7. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
  8. F8. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 6,573 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
  9. F9. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
  10. F10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.00 to $49.00 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  11. F11. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.01 to $49.965 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
  12. F12. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
  13. F13. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
  14. F14. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
  15. F15. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Class A shares sold 49,899 shares Transactions involving direct holdings and the Elysian 2024 GST Trust and Orion 2024 GST Trust on October 21, 2026
Options exercised 21,407 shares Class A shares acquired on October 21, 2026
Option exercise price $5.35 per share For options exercised on October 21, 2026
Options exercised 15,346 shares Class A shares acquired on October 21, 2026
Option exercise price $12.75 per share For options exercised on October 21, 2026
Class B shares converted per trust 6,573 shares Each of the Elysian 2024 GST Trust and Orion 2024 GST Trust converted shares to Class A on October 21, 2026
Direct Class B holdings 2,208,424 shares Reported as of October 21, 2026
Class B holdings per legacy trust 289,500 shares Reported for each of the Orion 2021 and Elysian 2021 Legacy Trusts as of October 21, 2026
Rule 10b5-1 trading plan regulatory
"effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"reported price in Column 4 is a weighted average price"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
restricted stock units financial
"Certain of these securities are restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
fully vested and exercisable financial
"All of the shares subject to the option are fully vested and exercisable"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many IBTA shares did Bryan Leach sell?
Transactions involving Leach's direct holdings and the Elysian 2024 GST Trust and Orion 2024 GST Trust included sales of 49,899 Class A shares on October 21, 2026.

What option exercises did Bryan Leach report for IBTA?
On October 21, 2026, Leach exercised options for 21,407 Class A shares at $5.35 per share and 15,346 shares at $12.75 per share.

How could IBTA's Class B shares be converted to Class A?
The Elysian 2024 GST Trust and Orion 2024 GST Trust each converted 6,573 Class B shares into the same number of Class A shares. Class B shares are convertible 1-for-1 at no cost, at any time, at the holder's election.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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Available on EDGAR Accepted by SEC EDGAR
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Leach Bryan
(Last)(First)(Middle)
C/O IBOTTA, INC.
1400 16TH STREET, SUITE 600
(Street)
DENVER COLORADO 80202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Ibotta, Inc. [ IBTA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
CEO AND PRESIDENT
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/21/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock10/21/2026M(1)21,407A$5.35845,293(2)D
Class A Common Stock10/21/2026M(1)15,346A$12.75860,639(2)D
Class A Common Stock10/21/2026S(1)6,911D$48.4332(3)853,728(2)D
Class A Common Stock10/21/2026S(1)29,595D$49.642(4)824,133(2)D
Class A Common Stock10/21/2026S(1)247D$50.0415(5)823,886(2)D
Class A Common Stock10/21/2026C(1)(6)6,573A$06,573ISee footnote(7)
Class A Common Stock10/21/2026S(1)1,227D$48.427(3)5,346ISee footnote(7)
Class A Common Stock10/21/2026S(1)5,303D$49.6415(4)43ISee footnote(7)
Class A Common Stock10/21/2026S(1)43D$50.0414(5)0ISee footnote(7)
Class A Common Stock10/21/2026C(1)(8)6,573A$06,573ISee footnote(9)
Class A Common Stock10/21/2026S(1)1,299D$48.4667(10)5,274ISee footnote(9)
Class A Common Stock10/21/2026S(1)5,231D$49.6484(11)43ISee footnote(9)
Class A Common Stock10/21/2026S(1)43D$50.0414(5)0ISee footnote(9)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Option (right to buy)$5.3510/21/2026M(1)21,407 (12)11/13/2028Class A Common Stock21,407$00D
Employee Stock Option (right to buy)$12.7510/21/2026M(1)15,346 (12)12/11/2029Class A Common Stock15,346$034,654D
Class B Common Stock(13)10/21/2026C(1)6,573 (13) (13)Class A Common Stock6,573$087,620ISee footnote(7)
Class B Common Stock(13)10/21/2026C(1)6,573 (13) (13)Class A Common Stock6,573$087,620ISee footnote(9)
Class B Common Stock(13) (13) (13)Class A Common Stock2,208,4242,208,424D
Class B Common Stock(13) (13) (13)Class A Common Stock289,500289,500ISee footnote(14)
Class B Common Stock(13) (13) (13)Class A Common Stock289,500289,500ISee footnote(15)
Explanation of Responses:
1. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the Reporting Person on March 5, 2026.
2. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.95 to $48.91 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.98 to $49.965 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.04 to $50.045 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
6. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 6,573 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
7. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024.
8. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 6,573 shares of Class B Common Stock into a like number of shares of Class A Common Stock.
9. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024.
10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $48.00 to $49.00 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
11. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.01 to $49.965 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
12. All of the shares subject to the option are fully vested and exercisable as of the date hereof.
13. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder.
14. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
15. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021.
Remarks:
/s/ David T. Shapiro, by power of attorney10/23/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

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