Ibotta (IBTA) CEO Bryan Leach nets 28,231-share sale under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Ibotta, Inc. director, CEO and President, and 10% owner Bryan Leach reported option exercises, share conversions and open‑market sales of the company’s Class A Common Stock. On July 1–2, 2026, he exercised and converted a total of 28,231 shares and sold the same number of Class A shares in the open market under a pre‑arranged Rule 10b5‑1 trading plan.
The sale prices were reported as weighted averages around $35 per share, with detailed price ranges provided in the notes. Following these trades, he continues to hold a large position through Class B Common Stock convertible into Class A, including 2,208,424 underlying Class A shares directly and 289,500 underlying Class A shares indirectly, plus 165,870 employee stock options and additional equity such as restricted stock units.
Positive
- None.
Negative
- None.
Insights
Leach’s Form 4 shows a planned, net sale of 28,231 Ibotta shares.
Bryan Leach reported exercising and converting 28,231 shares into Class A Common Stock and selling the same amount in open‑market transactions around $35 per share. The transactions were executed under a pre‑established Rule 10b5‑1 trading plan, indicating they were pre‑scheduled rather than opportunistic.
The filing also shows substantial continuing exposure through Class B Common Stock, including positions convertible into 2,208,424 Class A shares directly and 289,500 indirectly, plus 165,870 remaining employee stock options at a $3.99 exercise price. This suggests the reported net sale is modest relative to his total visible stake.
Because these are planned trades with large residual holdings, the information is best viewed as routine liquidity and equity‑compensation management. Future company filings may provide additional context on any further exercises, conversions, or sales under the same trading plan.
Insider Trade Summary 10b5-1
Net Seller: 28,231 shares ($993,966)
Net Sell
27 txns
Insider
Leach Bryan
Role
CEO AND PRESIDENT
Sold
28,231 shs ($994K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 6,061 | $0.00 | -- |
| Conversion | Class B Common Stock | 1,094 | $0.00 | -- |
| Conversion | Class B Common Stock | 1,094 | $0.00 | -- |
| Exercise | Class A Common Stock | 6,061 | $3.99 | $24K |
| Sale | Class A Common Stock | 5,773 | $35.2956 | $204K |
| Sale | Class A Common Stock | 288 | $35.7942 | $10K |
| Conversion | Class A Common Stock | 1,094 | $0.00 | -- |
| Sale | Class A Common Stock | 1,044 | $35.2966 | $37K |
| Sale | Class A Common Stock | 50 | $35.7938 | $2K |
| Conversion | Class A Common Stock | 1,094 | $0.00 | -- |
| Sale | Class A Common Stock | 1,041 | $35.2953 | $37K |
| Sale | Class A Common Stock | 53 | $35.7908 | $2K |
| Exercise | Employee Stock Option (right to buy) | 15,834 | $0.00 | -- |
| Conversion | Class B Common Stock | 2,074 | $0.00 | -- |
| Conversion | Class B Common Stock | 2,074 | $0.00 | -- |
| Exercise | Class A Common Stock | 15,834 | $3.99 | $63K |
| Sale | Class A Common Stock | 4,045 | $34.6344 | $140K |
| Sale | Class A Common Stock | 11,789 | $35.3437 | $417K |
| Conversion | Class A Common Stock | 2,074 | $0.00 | -- |
| Sale | Class A Common Stock | 523 | $34.6181 | $18K |
| Sale | Class A Common Stock | 1,551 | $35.346 | $55K |
| Conversion | Class A Common Stock | 2,074 | $0.00 | -- |
| Sale | Class A Common Stock | 536 | $34.6534 | $19K |
| Sale | Class A Common Stock | 1,538 | $35.3399 | $54K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
Employee Stock Option (right to buy) — 159,809 shares (Direct, null);
Class B Common Stock — 116,832 shares (Indirect, See footnote);
Class A Common Stock — 872,545 shares (Direct, null);
Class A Common Stock — 1,094 shares (Indirect, See footnote);
Class B Common Stock — 2,208,424 shares (Direct, null)
Footnotes (1)
- The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.98 to $34.98 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.985 to $35.695 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 2,074 shares of Class B Common Stock into a like number of shares of Class A Common Stock. By Spouse as Trustee for the Elysian 2024 GST Trust u/a/d March 20, 2024. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 2,074 shares of Class B Common Stock into a like number of shares of Class A Common Stock. By Spouse as Trustee for the Orion 2024 GST Trust u/a/d March 20, 2024. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $34.72 to $35.685 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.7225 to $35.935 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. The Orion 2024 GST Trust u/a/d/ March 20, 2024, converted 1,094 shares of Class B Common Stock into a like number of shares of Class A Common Stock. The Elysian 2024 GST Trust u/a/d/ March 20, 2024, converted 1,094 shares of Class B Common Stock into a like number of shares of Class A Common Stock. All of the shares subject to the option are fully vested and exercisable as of the date hereof. Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis at no cost, at any time, at the election of the holder. By Spouse as Trustee for the Elysian 2021 Legacy Trust u/a/d May 11, 2021. By Spouse as Trustee for the Orion 2021 Legacy Trust u/a/d May 11, 2021.
Key Figures
Net shares sold: 28,231 shares
Option exercise price: $3.99 per share
Sale price range 1: $33.98–$34.98 per share
+5 more
8 metrics
Net shares sold
28,231 shares
Net sell shares in transaction summary
Option exercise price
$3.99 per share
Employee stock option strike price
Sale price range 1
$33.98–$34.98 per share
Weighted-average sale range in one transaction footnote
Sale price range 2
$34.72–$35.685 per share
Weighted-average sale range in another transaction footnote
Direct Class B underlying
2,208,424 shares
Underlying Class A shares from direct Class B in derivative summary
Indirect Class B underlying
289,500 shares
Underlying Class A shares from indirect Class B in derivative summary
Remaining options
165,870 options
Employee stock options outstanding after exercises
Net buy/sell direction
net-sell 28,231 shares
Transaction summary netBuySellShares and direction
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), weighted average price, Class B Common Stock, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"Certain of these securities are restricted stock units ("RSUs"). Each RSU represents a contingent right"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Class B Common Stock financial
"Shares of Class B Common Stock are convertible into shares of Class A Common Stock on a 1-for-1 basis"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Employee Stock Option (right to buy) financial
"security_title": "Employee Stock Option (right to buy)""
10% owner financial
"is_ten_percent_owner": 1"
FAQ
What insider transactions did Ibotta (IBTA) CEO Bryan Leach report?
Bryan Leach reported exercising and converting 28,231 shares into Class A Common Stock, then selling the same 28,231 Class A shares in open‑market transactions around $35 per share. These trades combined option exercises, Class B conversions, and sales over July 1–2, 2026.
What options did Bryan Leach exercise in this Ibotta (IBTA) Form 4?
He exercised employee stock options covering 28,231 underlying Class A shares at a $3.99 exercise price. After these exercises, 165,870 options with the same $3.99 strike and a January 16, 2027 expiration remained outstanding, all fully vested and exercisable according to the disclosure.
What continuing Ibotta (IBTA) equity stake does Bryan Leach hold after these trades?
The filing shows substantial remaining holdings via Class B Common Stock convertible 1‑for‑1 into Class A. These include 2,208,424 underlying Class A shares directly and 289,500 underlying shares indirectly through trusts, plus 165,870 vested stock options and additional equity such as restricted stock units.