Ibotta CTO sells 11,880 shares under 10b5-1 plan
Ibotta’s CTO reported tax-related share withholding and 10b5-1 plan sales totaling 11,880 shares of Class A Common Stock.
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Form Type
4
Rhea-AI Filing Summary
Ibotta, Inc. (IBTA) reported that its Chief Technology Officer, Swanson Luke Roy, had shares of Class A Common Stock withheld and sold on September 1, 2026. 11,692 shares were withheld to cover tax obligations on vesting RSUs, and 11,880 shares were sold in market transactions under a Rule 10b5-1 trading plan.
Insider Trade Summary 10b5-1
Net Seller: 11,880 shares
Net Sell
7 txns
Insider
Swanson Luke Roy
Role
CHIEF TECHNOLOGY OFFICER
Sold
11,880 shs ($439K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Tax Withholding | Class A Common Stock F1, F2 | 11,692 | $37.21 | $435K |
| Sale | Class A Common Stock F3, F4, F2 | 2,858 | $36.6223 | $105K |
| Sale | Class A Common Stock F3, F5, F2 | 3,082 | $37.2813 | $115K |
| Sale | Class A Common Stock F3, F6, F7 | 2,858 | $36.629 | $105K |
| Sale | Class A Common Stock F3, F8, F7 | 3,082 | $37.2962 | $115K |
| holding | Class A Common Stock F9 | -- | -- | -- |
| holding | Class A Common Stock F10 | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 466,132 shares (Direct);
Class A Common Stock — 512,027 shares (Indirect, See footnote)
Footnotes (10)
- F1. This transaction is not a sale of shares by the Reporting Person. Instead, this represents shares that have been withheld by the Issuer to satisfy its income tax and withholding and remittance obligations in connection with the vesting and net settlement of previously reported restricted stock units ("RSUs").
- F2. Certain of these securities are RSUs. Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock, subject to the applicable vesting schedule and conditions of each RSU.
- F3. The transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026.
- F4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.18 to $37.17 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.19 to $37.40 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.23 to $37.22 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F7. These shares are held by Reporting Person's spouse.
- F8. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.23 to $37.41 per share. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- F9. The shares are held by Flat Tops Ventures, LLC, which is 1% owned by the Reporting Person and 99% owned by the Swanson 2021 Irrevocable Trust for the benefit of the Reporting Person's children.
- F10. These shares are held by Flat Tops 2024 Trust, of which Reporting Person's spouse is trustee, and Reporting Person's spouse and children are beneficiaries.
Key Figures
Shares sold: 11,880 shares
Shares withheld for taxes: 11,692 shares
Sale price range 1: $36.18–$37.17 per share
+4 more
7 metrics
Shares sold
11,880 shares
Aggregate Class A Common Stock sales on September 1, 2026
Shares withheld for taxes
11,692 shares
Shares withheld by issuer to satisfy tax obligations on RSU vesting
Sale price range 1
$36.18–$37.17 per share
Weighted-average sale range for one transaction block on September 1, 2026
Sale price range 2
$37.19–$37.40 per share
Weighted-average sale range for another transaction block
Sale price range 3
$36.23–$37.22 per share
Weighted-average sale range for spouse-held shares
Sale price range 4
$37.23–$37.41 per share
Weighted-average sale range for additional spouse-held shares
Rule 10b5-1 plan adoption date
March 6, 2026
Date the reporting person established the trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, restricted stock units ("RSUs"), weighted average price, withholding and remittance obligations, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"transactions reflected on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
restricted stock units ("RSUs") financial
"represents shares that have been withheld by the Issuer...in connection with the vesting and net settlement of previously reported restricted stock units"
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
withholding and remittance obligations financial
"withheld by the Issuer to satisfy its income tax and withholding and remittance obligations"
contingent right financial
"Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did Ibotta (IBTA) report for the CTO on September 1, 2026?
Ibotta reported that CTO Swanson Luke Roy had 11,692 shares of Class A Common Stock withheld for tax obligations on vesting RSUs and sold 11,880 shares in market transactions on September 1, 2026.
Were the September 1, 2026 IBTA insider sales made under a Rule 10b5-1 plan?
Yes. The filing states the transactions were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026, and the Rule 10b5-1 checkbox is affirmed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
