INTU Form 144: Insider Sale of 1,429 Shares Worth $950K

Form 144 filing for INTU discloses a proposed sale of 1,429 shares of common stock through Morgan Stanley Smith Barney on 08/28/2025 with an aggregate market value of $950,285.00.

Rhea-AI Filing Summary

Form 144 filing for INTU discloses a proposed sale of 1,429 shares of common stock through Morgan Stanley Smith Barney on 08/28/2025 with an aggregate market value of $950,285.00. The shares were acquired on 08/28/2025 via a stock option exercise from the issuer and paid in cash. The filing lists 278,947,000 shares outstanding. The notice also records a prior sale by Laura Fennell of 25,648 shares on 05/29/2025 for gross proceeds of $19,293,654.14. The filer affirms there is no undisclosed material adverse information and includes the standard signature and legal attestation language.

Positive

• Disclosure completeness: Broker, share count, aggregate market value, acquisition method, payment method, and outstanding shares are all provided
• Transaction funded by stock option exercise, indicating shares were not purchased on margin or via third-party financing

Negative

• Significant prior insider sale: 25,648 shares sold on 05/29/2025 for $19,293,654.14, which may warrant attention to insider selling patterns
• No 10b5-1 plan date provided: The filing does not list a plan adoption or instruction date that would indicate an automated trading plan

Insights

Financial Analyst

TL;DR: Routine insider liquidity event; transaction size small relative to outstanding shares but prior sale generated notable proceeds.

The Form 144 documents a proposed sale of 1,429 shares funded by a same-day stock option exercise, a common mechanism for insiders to realize liquidity. The disclosed aggregate market value is $950,285 and the company’s shares outstanding are listed as 278,947,000, indicating the proposed sale is immaterial to capitalization. The prior sale by Laura Fennell on 05/29/2025 of 25,648 shares for $19,293,654.14 is sizeable in absolute dollar terms and relevant for monitoring insider selling patterns, but the filing itself contains no operational or financial performance data.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements; attestation present, no indication of undisclosed material information.

The filing provides the broker, number of shares, acquisition details, method of payment, and a representation that no material nonpublic information is known—meeting procedural obligations under Rule 144. The inclusion of a prior sale by an identified insider supports transparency. There is no governance action, plan adoption date, or 10b5-1 plan cited in the provided fields, so no additional governance context is available from this document alone.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filed for INTU report?

It reports a proposed sale of 1,429 common shares through Morgan Stanley on 08/28/2025 with aggregate market value of $950,285.00.

How were the 1,429 shares acquired according to the filing?

Acquired by stock option exercise on 08/28/2025 and payment was made in cash.

Was there any recent insider selling for INTU disclosed in the filing?

Yes. The filing records a prior sale by Laura Fennell of 25,648 shares on 05/29/2025 for gross proceeds of $19,293,654.14.

How many shares outstanding does the filing list?

278,947,000 shares outstanding are reported in the filing.

Does the filer state whether they possess undisclosed material information?

Yes. The filer represents they do not know any material adverse information about the issuer that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/28/2025 - 04:00 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001286631
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	INTUIT INC.
SEC File Number	000-21180
Address of Issuer	2700 Coast Avenue Mountain View CALIFORNIA 94043
Phone	650-944-6000
Name of Person for Whose Account the Securities are To Be Sold	LAURA FENNELL
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1429	950285.00	278947000	08/28/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/28/2025	Stock Option Exercise	ISSUER			1429	08/28/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
LAURA FENNELL 2700 Coast Avenue Mountain View CA 94043	Common	05/29/2025	25648	19293654.14

144: Remarks and Signature

Remarks
Date of Notice	08/28/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/27/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Laura Fennell
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)