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Inuvo (INUV) Insider Sale: President Reports Sale of 6,585 Shares

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Barry Lowenthal, President and Director of Inuvo, Inc. (INUV), reported a sale of 6,585 shares of the issuer's common stock on 09/09/2025. The weighted-average sale price was $3.56, with individual sale prices ranging from $3.56 to $3.57. Following the reported transaction, the filing shows 46,331.8 shares beneficially owned by the reporting person on a direct basis. No derivative securities were reported. The Form 4 was signed by the reporting person on 09/11/2025 and includes an explanation that the price is a weighted average and that further detail on the number of shares sold at each price will be provided upon SEC request.

Positive

  • None.

Negative

  • None.

Insights

TL;DR: Insider sale of 6,585 shares at a weighted average $3.56, reported on Form 4; direct holdings remain 46,331.8 shares.

The filing documents a straightforward non-derivative sale by a named executive and director, with transaction details limited to aggregate quantity and a weighted-average price. The disclosure meets Section 16 reporting requirements by identifying the reporting person, relationship to the issuer, date of transaction, securities sold, and shares owned after the sale. No option exercises, grants, or other derivative activity are disclosed. The explanatory note clarifies price range and offers full trade breakdown upon request, indicating compliance with SEC staff information requests.

TL;DR: Form 4 shows a routine insider disposition by the company's president/director; documentation is concise and compliant.

The report identifies the reporting person as President and Director and records a direct sale rather than an internal transfer or plan-based trade. The filing includes signature and explanatory language about weighted-average pricing, which aids traceability. The Form does not state any Rule 10b5-1 plan or indicate amendments, and it does not provide reasons for the sale; therefore, the governance record here is limited to disclosure rather than explanation. No other securities classes or material events are reported.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Lowenthal Barry

(Last) (First) (Middle)
500 PRESIDENT CLINTON AVE.
SUITE 300

(Street)
LITTLE ROCK AR 72201

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Inuvo, Inc. [ INUV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
President
3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/09/2025 S 6,585 D $3.56(1) 46,331.8 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $3.56 to $3.57. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.
/s/ Barry Lowenthal 09/11/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for INUV?

The Form 4 was filed by Barry Lowenthal, identified as President and a Director of Inuvo, Inc.

What transaction was reported on the INUV Form 4 dated 09/09/2025?

A non-derivative sale of 6,585 shares of Inuvo common stock was reported, with a weighted-average sale price of $3.56.

How many shares did the reporting person own after the transaction?

The filing reports 46,331.8 shares beneficially owned by the reporting person following the reported sale.

Were any derivative securities reported in this Form 4 for INUV?

No. The Form 4 discloses only a non-derivative sale of common stock and contains no derivative transactions.

When was the Form 4 signed and filed?

The signature on the Form 4 is dated 09/11/2025.
Inuvo

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