Itron (ITRI) SVP sells 255 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ITRON, INC. executive Donald L. Reeves III, SVP, Outcomes, reported an open-market sale of 255 shares of common stock on May 21, 2026 at $80.88 per share. The sale was made under a Rule 10b5-1 trading plan adopted on September 11, 2025. After this transaction, he directly holds 29,419 shares of Itron stock, indicating a relatively small, pre-planned reduction in his position.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 255 shares ($20,624)
Net Sell
1 txn
Insider
Reeves Donald L. III
Role
SVP, Outcomes
Sold
255 shs ($21K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 255 | $80.88 | $21K |
Holdings After Transaction:
Common Stock — 29,419 shares (Direct, null)
Footnotes (1)
- [object Object]
Key Figures
Shares sold: 255 shares
Sale price per share: $80.88 per share
Shares owned after transaction: 29,419 shares
+2 more
5 metrics
Shares sold
255 shares
Open-market sale of common stock on May 21, 2026
Sale price per share
$80.88 per share
Price for the 255-share open-market sale
Shares owned after transaction
29,419 shares
Direct holdings of Donald L. Reeves III after sale
Transaction code
Code S
Sale in open market or private transaction
Trading plan adoption date
September 11, 2025
Rule 10b5-1 Trading Plan used for this sale
Key Terms
Rule 10b5-1 Trading Plan, open-market sale, Form 4
3 terms
Rule 10b5-1 Trading Plan regulatory
"Represents number of shares sold under a Rule 10b5-1 Trading Plan adopted by Mr. Reeves on September 11, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action: "open-market sale" for 255 shares of Common Stock."
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4) reports this sale of Itron common stock."
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Itron (ITRI) SVP Donald L. Reeves III report?
Donald L. Reeves III reported selling 255 shares of Itron common stock. The open-market sale occurred on May 21, 2026 at a price of $80.88 per share, as disclosed in a Form 4 insider trading report.
Was the Itron (ITRI) insider trade made under a Rule 10b5-1 trading plan?
Yes. The footnote states the 255 shares were sold under a Rule 10b5-1 Trading Plan adopted by Donald L. Reeves III on September 11, 2025. Such pre-arranged plans schedule trades in advance to help manage insider trading compliance.
What type of transaction did the Itron (ITRI) Form 4 disclose for Reeves?
The Form 4 discloses an open-market sale of common stock coded as “S.” It involved 255 non-derivative shares sold at $80.88 each, with Reeves’ ownership listed as direct, meaning the shares are held in his own name.
Does this Itron (ITRI) Form 4 show a major change in Reeves’ holdings?
The sale represents only 255 shares compared with 29,419 shares held afterward. That indicates a relatively small change in his position, and the transaction was executed under a pre-established Rule 10b5-1 trading plan.