Kraft Heinz (KHC) growth chief sells 18,502 shares in open market
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Kraft Heinz Global Chief Growth Officer Diana Frost reported an open-market sale of 18,502 shares of common stock at a weighted average price of $23.0533 on June 18, 2026. After this sale, she directly holds 102,667 shares, including 1,700 acquired through a dividend reinvestment program.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 18,502 shares ($426,532)
Net Sell
1 txn
Insider
Frost Diana
Role
Glbl Chief Growth Officer
Sold
18,502 shs ($427K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 18,502 | $23.0533 | $427K |
Holdings After Transaction:
Common Stock — 102,667 shares (Direct, null)
Footnotes (1)
- This transaction was executed in multiple trades at a price ranging from $22.9750 to $23.1200. The price reported above reflects the weighted average sale price. Ms. Frost hereby undertakes to provide upon request to the SEC Staff, the Issuer, or a stockholder of the Issuer full information regarding the number of shares and the price at which the transaction was effected. Includes an additional 1,700 shares acquired through a dividend reinvestment program.
Key Figures
Shares sold: 18,502 shares
Weighted average sale price: $23.0533 per share
Price range of trades: $22.9750–$23.1200 per share
+2 more
5 metrics
Shares sold
18,502 shares
Open-market sale on June 18, 2026
Weighted average sale price
$23.0533 per share
Common stock sale
Price range of trades
$22.9750–$23.1200 per share
Multiple executions within single reported sale
Shares held after transaction
102,667 shares
Direct ownership following sale
Dividend reinvestment shares
1,700 shares
Included in post-transaction holdings
Key Terms
open-market sale, weighted average sale price, dividend reinvestment program, Form 4
4 terms
open-market sale financial
"reported an open-market sale of 18,502 shares of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
dividend reinvestment program financial
"Includes an additional 1,700 shares acquired through a dividend reinvestment program."
A dividend reinvestment program lets investors automatically use cash dividends to buy more shares of the same company instead of taking the money as cash. Think of it like an automatic savings plan that turns small payouts into additional ownership, often including fractional shares, which can speed up compound growth and reduce the need for manual buying decisions — a convenience that can boost long-term returns for shareholders.
Form 4 regulatory
"reported as a routine Form 4 insider filing with the SEC"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
FAQ
What insider transaction did Diana Frost report at Kraft Heinz (KHC)?
Diana Frost reported an open-market sale of 18,502 Kraft Heinz common shares. The transaction occurred on June 18, 2026, and was disclosed as a routine Form 4 insider filing with the SEC for transparency on executive share ownership changes.
What type of transaction did Kraft Heinz officer Diana Frost execute?
The transaction was an open-market sale of Kraft Heinz common stock. Form 4 data classify it under code “S,” meaning a sale in the open market or private transaction, which is a standard way for insiders to reduce or adjust their equity holdings.
What does the dividend reinvestment detail mean for Diana Frost’s Kraft Heinz holdings?
Her reported holdings include 1,700 Kraft Heinz shares acquired through a dividend reinvestment program. This indicates some dividends were automatically used to buy additional shares, modestly increasing her ownership over time beyond standard equity grants or market purchases.
How were the multiple trade prices handled in Diana Frost’s Kraft Heinz sale?
The sale was executed in multiple trades between $22.9750 and $23.1200 per share. For reporting, Form 4 shows a single weighted average price of $23.0533, with a commitment to provide detailed trade breakdowns upon request to regulators or shareholders.