STOCK TITAN

Kraft Heinz (KHC) growth chief sells 18,502 shares in open market

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Kraft Heinz Global Chief Growth Officer Diana Frost reported an open-market sale of 18,502 shares of common stock at a weighted average price of $23.0533 on June 18, 2026. After this sale, she directly holds 102,667 shares, including 1,700 acquired through a dividend reinvestment program.

Positive

  • None.

Negative

  • None.
Insider Frost Diana
Role Glbl Chief Growth Officer
Sold 18,502 shs ($427K)
Type Security Shares Price Value
Sale Common Stock 18,502 $23.0533 $427K
Holdings After Transaction: Common Stock — 102,667 shares (Direct, null)
Footnotes (1)
  1. This transaction was executed in multiple trades at a price ranging from $22.9750 to $23.1200. The price reported above reflects the weighted average sale price. Ms. Frost hereby undertakes to provide upon request to the SEC Staff, the Issuer, or a stockholder of the Issuer full information regarding the number of shares and the price at which the transaction was effected. Includes an additional 1,700 shares acquired through a dividend reinvestment program.
Shares sold 18,502 shares Open-market sale on June 18, 2026
Weighted average sale price $23.0533 per share Common stock sale
Price range of trades $22.9750–$23.1200 per share Multiple executions within single reported sale
Shares held after transaction 102,667 shares Direct ownership following sale
Dividend reinvestment shares 1,700 shares Included in post-transaction holdings
open-market sale financial
"reported an open-market sale of 18,502 shares of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
dividend reinvestment program financial
"Includes an additional 1,700 shares acquired through a dividend reinvestment program."
A dividend reinvestment program lets investors automatically use cash dividends to buy more shares of the same company instead of taking the money as cash. Think of it like an automatic savings plan that turns small payouts into additional ownership, often including fractional shares, which can speed up compound growth and reduce the need for manual buying decisions — a convenience that can boost long-term returns for shareholders.
Form 4 regulatory
"reported as a routine Form 4 insider filing with the SEC"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Frost Diana

(Last)(First)(Middle)
C/O THE KRAFT HEINZ COMPANY
ONE PPG PLACE, SUITE 3200

(Street)
PITTSBURGH PENNSYLVANIA 15222

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Kraft Heinz Co [ KHC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Glbl Chief Growth Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/18/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/18/2026S18,502D$23.0533(1)102,667(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction was executed in multiple trades at a price ranging from $22.9750 to $23.1200. The price reported above reflects the weighted average sale price. Ms. Frost hereby undertakes to provide upon request to the SEC Staff, the Issuer, or a stockholder of the Issuer full information regarding the number of shares and the price at which the transaction was effected.
2. Includes an additional 1,700 shares acquired through a dividend reinvestment program.
Remarks:
/s/ Heidi Miller, by Power of Attorney06/22/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Diana Frost report at Kraft Heinz (KHC)?

Diana Frost reported an open-market sale of 18,502 Kraft Heinz common shares. The transaction occurred on June 18, 2026, and was disclosed as a routine Form 4 insider filing with the SEC for transparency on executive share ownership changes.

At what price did Diana Frost sell Kraft Heinz (KHC) shares?

She sold 18,502 Kraft Heinz shares at a weighted average price of $23.0533. The trades were executed in multiple transactions between $22.9750 and $23.1200, with the average reported to summarize pricing across the full set of executed orders.

How many Kraft Heinz (KHC) shares does Diana Frost hold after the sale?

After the reported sale, Diana Frost directly holds 102,667 Kraft Heinz common shares. This figure includes shares in her name and reflects her updated ownership position immediately following the June 18, 2026 open-market transaction disclosed on Form 4.

What type of transaction did Kraft Heinz officer Diana Frost execute?

The transaction was an open-market sale of Kraft Heinz common stock. Form 4 data classify it under code “S,” meaning a sale in the open market or private transaction, which is a standard way for insiders to reduce or adjust their equity holdings.

What does the dividend reinvestment detail mean for Diana Frost’s Kraft Heinz holdings?

Her reported holdings include 1,700 Kraft Heinz shares acquired through a dividend reinvestment program. This indicates some dividends were automatically used to buy additional shares, modestly increasing her ownership over time beyond standard equity grants or market purchases.

How were the multiple trade prices handled in Diana Frost’s Kraft Heinz sale?

The sale was executed in multiple trades between $22.9750 and $23.1200 per share. For reporting, Form 4 shows a single weighted average price of $23.0533, with a commitment to provide detailed trade breakdowns upon request to regulators or shareholders.