Coca-Cola (KO) CEO James Quincey plans 145,947-share stock option sale

Rhea-AI Filing Summary

The Coca-Cola Company insider James Quincey filed a notice to sell common stock under Rule 144. The planned sale involves 145,947 shares to be issued on 07/29/2026 upon an exercise of stock options for cash, through Morgan Stanley Smith Barney LLC Executive Financial Services. The filing also lists multiple 10b5-1 plan sales of common stock over the prior three months, including transactions on 07/28/2026, 06/05/2026, 06/04/2026, and a separate sale on 05/07/2026.

Key Figures

Planned shares to be sold: 145,947 shares Broker reference number: 12882741.69 10b5-1 sale 07/28/2026: 381,140 shares; $34,319,636.96 +3 more

6 metrics

Planned shares to be sold 145,947 shares Common stock from exercise of stock options for cash on 07/29/2026

Broker reference number 12882741.69 Associated with Morgan Stanley Smith Barney LLC Executive Financial Services

10b5-1 sale 07/28/2026 381,140 shares; $34,319,636.96 Common stock sold under 10b5-1 plan for James Quincey

10b5-1 sale 06/05/2026 436,296 shares; $34,959,133.22 Common stock sold under 10b5-1 plan for James Quincey

10b5-1 sale 06/04/2026 8,000 shares; $640,019.20 Common stock sold under 10b5-1 plan for James Quincey

Sale 05/07/2026 200,000 shares; $15,780,900.00 Common stock sale by James Quincey in past 3 months section

Key Terms

Rule 144, 10b5-1, Exercise of Stock Options, aggregate value

4 terms

Rule 144 regulatory

"filed a notice to sell common stock under Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"The notice lists 10b5-1 sales of Coca-Cola common stock"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Exercise of Stock Options financial

"planned sale involves 145,947 shares to be issued upon an exercise of stock options"

aggregate value financial

"with an aggregate value of $15,780,900.00 disclosed"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/29/2026 - 04:20 PM Accepted by SEC EDGAR 07/29/2026 - 04:20 PM Learn about SEC filing dates

FAQ

What planned stock sale did Coca-Cola (KO) insider James Quincey report?

James Quincey reported a planned Rule 144 sale of 145,947 shares of Coca-Cola common stock. These shares are expected to be issued on 07/29/2026 upon an exercise of stock options for cash through Morgan Stanley Smith Barney LLC.

How will the 145,947 Coca-Cola (KO) shares be obtained for the planned sale?

The 145,947 shares are tied to an exercise of stock options for cash dated 07/29/2026. The transaction will be executed through Morgan Stanley Smith Barney LLC Executive Financial Services as noted in the Rule 144 notice.

What recent 10b5-1 plan sales by James Quincey of Coca-Cola (KO) stock are disclosed?

The notice lists 10b5-1 sales of Coca-Cola common stock by James Quincey on 07/28/2026 (381,140 shares), 06/05/2026 (436,296 shares), and 06/04/2026 (8,000 shares), each with corresponding aggregate sale values disclosed.

Are there any non-10b5-1 Coca-Cola (KO) stock sales by James Quincey in the past 3 months?

Yes. In addition to 10b5-1 plan sales, the filing shows a separate sale on 05/07/2026 of 200,000 shares of Coca-Cola common stock by James Quincey, with an aggregate value of $15,780,900.00 disclosed.

Which broker is identified for the Coca-Cola (KO) Rule 144 planned sale?

The broker listed is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, 8th Floor, New York, NY 10004. This firm is identified in connection with the planned 145,947-share Rule 144 transaction.

On which exchange is the Coca-Cola (KO) stock in this Rule 144 notice listed?

The common stock referenced in the Rule 144 notice is identified as listed on the NYSE. This designation appears in the securities information section associated with the planned 145,947-share stock option exercise and sale.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	145947	12882741.69	4302482418	07/29/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/29/2026	Exercise of Stock Options	Issuer			145947	07/29/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	07/28/2026	381140	34319636.96
10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	06/05/2026	436296	34959133.22
10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	06/04/2026	8000	640019.20
JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	05/07/2026	200000	15780900.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)