Coca-Cola insider plans sale of 381,140 shares

Coca-Cola lists a planned sale of 381,140 shares of common stock by James Quincey, to be effected on or about 07/28/2026 through Morgan Stanley Smith Barney LLC Executive Financial Services on the NYSE.

Rhea-AI Filing Summary

Coca-Cola lists a planned sale of 381,140 shares of common stock by James Quincey, to be effected on or about 07/28/2026 through Morgan Stanley Smith Barney LLC Executive Financial Services on the NYSE. The shares are to be sold for cash following an Exercise of Stock Options.

The filing also reports prior sales of Coca-Cola common stock during the past three months, including 10b5-1 plan sales of 436,296 shares on 06/05/2026 for $34,959,133.22 and 8,000 shares on 06/04/2026 for $640,019.20, plus a sale of 200,000 shares on 05/07/2026 for $15,780,900.00.

Key Figures

Planned shares to be sold: 381,140 shares Planned aggregate market value: $32,042,439.80 Shares sold on 06/05/2026: 436,296 shares +5 more

8 metrics

Planned shares to be sold 381,140 shares Common stock sale planned for 07/28/2026 following exercise of stock options

Planned aggregate market value $32,042,439.80 Aggregate market value for 381,140 planned shares of Coca-Cola common stock

Shares sold on 06/05/2026 436,296 shares 10b5-1 sale of Coca-Cola common stock on 06/05/2026

Proceeds on 06/05/2026 $34,959,133.22 Aggregate sale price for 436,296 shares on 06/05/2026

Shares sold on 06/04/2026 8,000 shares 10b5-1 sale of Coca-Cola common stock on 06/04/2026

Proceeds on 06/04/2026 $640,019.20 Aggregate sale price for 8,000 shares on 06/04/2026

Shares sold on 05/07/2026 200,000 shares Sale of Coca-Cola common stock on 05/07/2026

Proceeds on 05/07/2026 $15,780,900.00 Aggregate sale price for 200,000 shares on 05/07/2026

Key Terms

Exercise of Stock Options, 10b5-1, Executive Financial Services

3 terms

Exercise of Stock Options financial

"Common | 07/28/2026 | Exercise of Stock Options | Issuer"

10b5-1 financial

"10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock sale is disclosed for KO in this Form 144 filing?

The filing discloses a planned sale of 381,140 shares of Coca-Cola common stock on or about 07/28/2026, following an Exercise of Stock Options, through Morgan Stanley Smith Barney LLC Executive Financial Services on the NYSE.

Who is the selling security holder in Coca-Cola (KO)’s Form 144?

The selling security holder identified is James Quincey, with the planned sale of 381,140 Coca-Cola common shares and prior reported sales under a 10b5-1 trading plan during the past three months.

What is the approximate market value of the planned KO share sale?

The planned sale of 381,140 Coca-Cola common shares has an aggregate market value listed as approximately $32,042,439.80, based on the information in the Form 144 filing’s securities section.

What recent 10b5-1 trades for KO are reported in this filing?

The filing reports 10b5-1 sales for James Quincey of 436,296 shares on 06/05/2026 for $34,959,133.22 and 8,000 shares on 06/04/2026 for $640,019.20 of Coca-Cola common stock.

Are there other recent Coca-Cola (KO) stock sales by James Quincey noted?

Yes. Besides the 10b5-1 sales, the filing lists a separate sale of 200,000 Coca-Cola common shares on 05/07/2026 for $15,780,900.00, reported in the three-month sales history section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/28/2026 - 04:22 PM Accepted by SEC EDGAR 07/28/2026 - 04:21 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001561264
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	THE COCA-COLA COMPANY
SEC File Number	001-02217
Address of Issuer	One Coca-Cola Plaza Atlanta GEORGIA 30313
Phone	4046762121
Name of Person for Whose Account the Securities are To Be Sold	JAMES QUINCEY
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	381140	32042439.80	4302482418	07/28/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/28/2026	Exercise of Stock Options	Issuer			381140	07/28/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	06/05/2026	436296	34959133.22
10b5-1 Sales for JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	06/04/2026	8000	640019.20
JAMES QUINCEY One Coca-Cola Plaza Atlanta GA 30313	Common	05/07/2026	200000	15780900.00

144: Remarks and Signature

Remarks
Date of Notice	07/28/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/05/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ James Quincey
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)