Coca-Cola CEO sells 337,824 shares in planned trade

The Coca-Cola Company Chairman and CEO James Quincey reported exercising stock options and selling shares of common stock.

Accepted by SEC EDGAR 02/05/2026 - 01:02 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

The Coca-Cola Company Chairman and CEO James Quincey reported exercising stock options and selling shares of common stock. On February 3, 2026, he exercised 337,824 stock options at an exercise price of $40.89 per share and acquired the same number of common shares.

That same day, he sold 337,824 shares of Coca-Cola common stock at a weighted average price of $77.0996 per share under a pre‑arranged Rule 10b5‑1 trading plan established on February 28, 2025. After these transactions, he directly owned 342,546 shares, with additional indirect holdings through his wife and retirement plans.

Insider Trade Summary

Exercise and Sale: 337,824 shares ($12.23M approx. pre-tax spread)

Exercise and Sale 3 txns

Insider Quincey James

Role Chairman and CEO

Sold 337,824 shs ($26.05M)

Approx. gross sale proceeds $26.05M

Approx. exercise cost $13.81M

Approx. pre-tax spread $12.23M

Type	Security	Shares	Price	Value
Exercise	Employee Stock Option (Right to Buy)	337,824	$0.00	$0.00
Exercise	Common Stock, $.25 Par Value	337,824	$40.89	$13.81M
Sale	Common Stock, $.25 Par Value	337,824	$77.0996	$26.05M
Holding	Hypothetical Shares	--	--	--
Holding	Common Stock, $.25 Par Value	--	--	--
Holding	Common Stock, $.25 Par Value	--	--	--

Holdings After Transaction: Employee Stock Option (Right to Buy) — 0 contracts (Direct); Common Stock, $.25 Par Value — 342,546 shares (Direct); Hypothetical Shares — 35,443 contracts (Indirect, By Supplemental 401(k) Plan); Common Stock, $.25 Par Value — 44,678 shares (Indirect, By Wife); Common Stock, $.25 Par Value — 8,715 shares (Indirect, By 401(k) Plan)

Footnotes (7)

1. F1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025.
2. F2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
3. F3. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of February 3, 2026.
4. F4. Options (with tax withholding right) granted on February 16, 2017 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
5. F5. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
6. F6. There is no data applicable with respect to the hypothetical shares.
7. F7. As of February 3, 2026.

FAQ

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What did Coca-Cola (KO) CEO James Quincey report in this Form 4?

James Quincey reported exercising stock options and selling common shares. He exercised 337,824 options at $40.89 per share and sold 337,824 shares at a weighted average price of $77.0996, all recorded as transactions on February 3, 2026.

How many Coca-Cola (KO) shares did James Quincey sell and at what price?

James Quincey sold 337,824 Coca-Cola shares of common stock. The filing states a weighted average sale price of $77.0996 per share, with individual trades executed between $77.00 and $77.285, as described in the transaction footnote.

Were James Quincey’s Coca-Cola (KO) share sales under a 10b5-1 plan?

Yes. The sale was made under a Rule 10b5-1 trading plan. The filing explains the plan was established by the reporting person on February 28, 2025, providing a pre-arranged framework for executing the February 3, 2026 stock sale.

How many Coca-Cola (KO) shares does James Quincey own after these transactions?

After the reported transactions, James Quincey directly owned 342,546 shares. The filing also shows indirect holdings of 44,678 shares held by his wife and 8,715 shares in a 401(k) plan, plus 35,443 hypothetical shares in a supplemental 401(k) plan.

What stock options did James Quincey exercise in this Coca-Cola (KO) Form 4?

He exercised 337,824 employee stock options with an exercise price of $40.89 per share. The options were granted on February 16, 2017 under The Coca-Cola Company 2014 Equity Plan and became exercisable in four equal annual installments.

What are the hypothetical shares mentioned in James Quincey’s Coca-Cola (KO) filing?

The filing lists 35,443 hypothetical shares in a supplemental 401(k) plan. Each hypothetical share is equal to one share of Coca-Cola common stock. These are shown as indirectly owned and are part of a deferred compensation arrangement rather than traditional stock holdings.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Quincey James

(Last) (First) (Middle)

THE COCA-COLA COMPANY

ONE COCA-COLA PLAZA

(Street)

ATLANTA GA 30313

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
COCA COLA CO [ KO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman and CEO

3. Date of Earliest Transaction (Month/Day/Year)
02/03/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $.25 Par Value	02/03/2026		M		337,824	A	$40.89	680,370	D
Common Stock, $.25 Par Value	02/03/2026		S(1)		337,824	D	$77.0996(2)	342,546	D
Common Stock, $.25 Par Value								44,678	I	By Wife
Common Stock, $.25 Par Value								8,715(3)	I	By 401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	$40.89	02/03/2026		M			337,824	(4)	02/15/2027	Common Stock, $.25 Par Value	337,824	$0	0	D
Hypothetical Shares	$0(5)							(6)	(6)	Common Stock, $.25 Par Value	35,443		35,443(7)	I	By Supplemental 401(k) Plan

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025.

2. The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

3. Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of February 3, 2026.

4. Options (with tax withholding right) granted on February 16, 2017 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

5. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.

6. There is no data applicable with respect to the hypothetical shares.

7. As of February 3, 2026.

	/s/ James Quincey	02/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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